SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

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DOCOMO Digital s'associe à Vodafone Australia pour fournir 12 mois d'utilisation gratuite du service Netflix aux clients mobiles et nbn™ éligibles

Un fournisseur global de solutions pour le commerce par téléphone mobile, DOCOMO Digital s'est associé à Vodafone Australia en mars 2018 pour fournir aux nouveaux clients nbn™ abonnés à des forfaits pouvant aller jusqu'à 24 mois, 12 mois d'utilisation gratuite du service Netflix. Cette intégration, rendue possible par la plateforme de commerce mobile DOCOMO Digital, a permis aux clients mobiles et nbn™ éligibles de Vodafone d'accepter cette offre avant le 30 juin 2018. Les nouveaux abonnés à Netflix bénéficieront automatiquement de l'abonnement mensuel qui sera ajouté à leur forfait postpayé Vodafone, une fois la période d'utilisation gratuite de 12 mois arrivée à échéance.

Dans le cadre de cette intégration, DOCOMO Digital fournit également des capacités de veille économique, de reporting et de CRM, afin de garantir que Vodafone Australia bénéficie d'une entière transparence en termes de comportement de l'utilisateur final.

Hiroyuki Sato, PDG de DOCOMO Digital, a commenté en ces termes: "DOCOMO Digital continue d'étendre ses partenariats mondiaux avec des opérateurs, en fournissant des factures aux fournisseurs de télécommunications mobiles ainsi qu'un aperçu des données de l'utilisateur. La collaboration avec Vodafone Australia pour permettre l'intégration, la facturation et l'analyse comportementale sur Netflix constitue un nouvel exemple de la confiance dont font preuve les opérateurs envers nos solutions," a-t-il ajouté.

Nick Grenville, responsable de l'innovation produit chez Vodafone Australia, a déclaré: "Docomo Digital s'est alignée sur la première approche client de Vodafone dès le début.

"La société partageait notre ambition de créer des expériences client exceptionnelles et ce fut un réel plaisir de collaborer avec eux dans le cadre de ce projet,"

"Nous ne pourrions être plus heureux du processus de souscription, simple et facile, créé par Domoco Digital, et travaillerons à nouveau sans réserve avec cette société à l'avenir," a-t-il affirmé.


A propos de DOCOMO Digital

DOCOMO Digital est un fournisseur de plateforme mondiale de paiements aux sociétés OTT (spécialisées dans les services par contournement), aux commerçants et fournisseurs de contenu. La société est une filiale à cent-pour-cent de l'opérateur japonais de téléphonie mobile NTT DOCOMO. DOCOMO Digital, qui a son siège à Londres, est une société internationale, présente via 35 bureaux implantés sur six continents.

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