SYS-CON MEDIA Authors: Liz McMillan, Zakia Bouachraoui, Elizabeth White, Pat Romanski, Yeshim Deniz

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FFalcon Whitepaper Release at IBC Offers Insight into Revenue and Business Opportunities for Smart TV Ecosystem

FFalcon Technology, part of TCL Group, is co-releasing a new report with Statista entitled: ‘The Revenue and Business Opportunities for the Smart TV Ecosystem’ at IBC 2018, Amsterdam, 13 – 18 September.

The whitepaper provides a detailed overview of the need for developing future smart TV business models to meet changing consumer needs and demands, while setting out how technology trends are shaping the future of smart TVs and why collaboration will be key to smart TV success.

FFalcon’s CEO, Tony Guo, will be revealing more insights at IBC on Saturday 15 September in his presentation on “Future Value of Smart TV Ecosystem -- 2018 Global Smart TV Industry Whitepaper” at 14:15, alongside Eike Hartmann, Head of Research Projects, Statista.

Tony comments: “We want this report to be a wake-up call for smart TV businesses worldwide. With the rise of streaming media players, alongside new brands, all creating competition for those already established in the smart TV market, the growing popularity of the smart home is just one example of innovation that many may have taken for granted so far. Our report aims to educate smart TV businesses about how to integrate their offerings into the smart home, to ensure they grab their own share of voice in this growing marketplace.”

To build a better, more integrated industrial capability, FFalcon attracted CNY450 million (equivalent to GBP51 million or USD66 million) investment from technology giant Tencent in 2017, which saw Tencent pre-load its entertainment content onto FFalcon’s internet-connected smart TVs, that also feature voice control and customized search recommendations.

About FFalcon

Established in 2017, FFalcon Technology is an independent company responsible for the operations of TCL Electronics and its subsidiary companies’ global smart TV platforms.

As part of its focus on user experience and smart TV services, FFalcon Technology also designs, produces, manufactures and sells its own smart TVs with integrated services including UI/UE, applications, content operations, cloud services and content license from brands such as Netflix, Google, YouTube, Tencent, Foxxum and Eros Now.

FFalcon Technology’s vision is to provide consumers with the ultimate experience in family digital entertainment products and services, which it does by offering them the very best smart TV devices and services.

For more information, visit: http://www.leiniao.com/

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