BELLINGHAM, WA -- (MARKET WIRE) -- 09/21/07 -- Novori Inc. (OTCBB: NOVO) -- a leading
online interactive retailer of fine diamond engagement rings and jewelry --
is pleased to announce that it will make its television debut on the new
FOX hit television game show "Temptation."
"Temptation," the new "Sale of the Century," is an exciting, high-energy
game show from the producers of "American Idol" and "The Price is Right."
"Temptation" combines two of America's favorite pastimes -- pop culture and
shopping. For the first time in television history, "Temptation" viewers
can get in on the action while watching their favorite game show.
"Temptation" was taped with the first of several Novori prizes highlighted
last week. Novori intends to inform shareholders on upcoming air dates for
this and subsequent shows as they are announced.
Hosted by popular television personality Rossi Morreale, "Temptation"
features three contestants who earn shopping cash by answering questions
about pop culture and current events. Along the way, players in the lead
are enticed to spend some of their winnings on incredible bargains. But the
player with the most shopping cash at the end of the game gets to go on the
biggest shopping spree on TV! The goal is to get to Shoppers Paradise, a
fantasy marketplace where the winning contestant may spend her Temptation
dollars on luxury items at unprecedented discounts.
About Novori Inc.:
Founded in 2004, Novori is a leading online interactive retailer of diamond
engagement rings and fine jewelry. Novori launched their website in 2005
and has built a well respected brand by providing consumers with superior
customer service and a better way to buy diamond jewelry. Novori prides
itself on the highest quality standards in the industry and provides
consumers with unique online tools that allow them to explore, build and
purchase their own custom made diamond rings in a way not previously
offered by traditional retailers. The Novori website offers thousands of
independently certified diamonds, settings and fine jewelry at prices
significantly below traditional retail. Novori's shares are traded on the
over the counter bulletin board (OTCBB).
Forward-Looking Statements
Except for the historical information contained herein, the matters
discussed in this press release are forward-looking statements. Such
statements are indicated by words or phrases such as "believe," "will,"
"breakthrough," "significant," "indicated," "feel," "foresee,"
"revolutionary," "should," "ideal," "extremely," and "excited." These
statements are made under "Safe Harbor" provisions of the Private
Securities Litigation Reform Act of 1995. Actual results may differ
materially from those described in forward-looking statements and are
subject to risks and uncertainties. See Novori's filings with the
Securities and Exchange Commission, including, without limitation, Novori's
recent Form 10-KSB and Form 10-QSB, which identify specific factors that
may cause actual results or events to differ materially from those
described in the forward-looking statements.
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