SYS-CON MEDIA Authors: Liz McMillan, Elizabeth White, Maria C. Horton, Andy Thurai, Zakia Bouachraoui

News Feed Item

Meredith Corporation To Announce Its Plans To Extend Live Programming And New IGTV Programming At Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage

LOS ANGELES and NEW YORK, Oct. 10, 2018 /PRNewswire/ -- Meredith Corporation (NYSE: MDP; meredith.com), the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of U.S. millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in Los Angeles today. The presentation will highlight Meredith's unprecedented suite of marketing solutions, including its quality storytelling and data and insights capabilities that deliver impactful results for advertisers. Meredith's event will also feature an interview with actress Anna Faris of CBS's hit comedy "Mom" and host of her self-titled podcast, "Anna Faris Is Unqualified."

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith's national and local consumer media brands as well as its expanded portfolio of marketing solutions. (PRNewsFoto/Meredith Corporation) (PRNewsfoto/Meredith Corporation)

"With over 40 trusted and iconic brands, the New Meredith combines at-scale reach, highly coveted audiences like millennials and Latinas, unique and actionable insights and immersive cross-channel experiences that drive impactful results," said Jon Werther, President of Meredith National Media Group. "We're delighted to be a part of the first-ever NewFronts West to reinforce the power of our brands, their brand-safe environments and the impact we can continue to deliver for marketers."

New initiatives Meredith is scheduled to announce include the following:

Expanded PeopleTV
Beginning in the first quarter of 2019, PeopleTV will increase live programming to four hours of news and conversation daily. PeopleTV will extend the People NOW and Chatter franchises, enhance red carpet event coverage and expand live entertainment events that consumers love. All programming will be distributed across Meredith's owned and operated network, its streaming ad supported network PeopleTV and social media platforms. Meredith's owned and operated digital network reaches more than 140 million UVs monthly and is unrivaled in food, home, entertainment and lifestyle. The company also boasts 265 million social followers and more than 9 billion video views.

New Programming for InstagramTV
Meredith will announce a slate of new programming that spans its portfolio of brands and content categories: food, parenting, health/fitness, beauty, home and travel, including:

  • A cooking series exclusively for vegans 

  • A Travel + Leisure series called "Locals," which will follow select Instagram influencers to look at a city through a local's eyes  

  • A celebrity moms show by PARENTS magazine

  • A beauty show for commuters featuring REAL SIMPLE's beauty director

  • An over-the-top dessert show with a food stylist from Better Homes & Gardens

"Instagram is a primary platform for mobile content discovery," said Andrew Snyder, Senior Vice President and Head of Video. "Leveraging our talent and brands that already have traction and sizable followings on the Instagram platform and focusing on topics that resonate with millennial moms and Gen z, we plan to super serve the super users of this platform."

Meredith will also reinforce the fact that its signature Meredith Sales Guarantee extends beyond print and digital to video, demonstrating the company's continuing commitment to delivering for its marketing partners. The company has measured more than 140 digital, print and integrated brand campaigns, and each one has yielded positive ROI, which includes a sales lift of up to 150% vs. control and an ROI of $8 for every dollar invested in Meredith properties.

ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, parenting and home. Meredith is the No. 1 magazine operator in the U.S., and owner of the largest premium content digital network for American consumers. Meredith's leading national brands include PEOPLE, Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE, Shape, Southern Living and Martha Stewart Living. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com. Meredith's National Media Group also includes leading affinity marketer Synapse, and The Foundry, the company's state-of-the-art creative lab and content studio.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/meredith-corporation-to-announce-its-plans-to-extend-live-programming-and-new-igtv-programming-at-inaugural-digital-content-newfronts-west-300728741.html

SOURCE Meredith Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
The Software Defined Data Center (SDDC), which enables organizations to seamlessly run in a hybrid cloud model (public + private cloud), is here to stay. IDC estimates that the software-defined networking market will be valued at $3.7 billion by 2016. Security is a key component and benefit of the SDDC, and offers an opportunity to build security 'from the ground up' and weave it into the environment from day one. In his session at 16th Cloud Expo, Reuven Harrison, CTO and Co-Founder of Tufin, ...
Historically, some banking activities such as trading have been relying heavily on analytics and cutting edge algorithmic tools. The coming of age of powerful data analytics solutions combined with the development of intelligent algorithms have created new opportunities for financial institutions. In his session at 20th Cloud Expo, Sebastien Meunier, Head of Digital for North America at Chappuis Halder & Co., discussed how these tools can be leveraged to develop a lasting competitive advantage ...
While the focus and objectives of IoT initiatives are many and diverse, they all share a few common attributes, and one of those is the network. Commonly, that network includes the Internet, over which there isn't any real control for performance and availability. Or is there? The current state of the art for Big Data analytics, as applied to network telemetry, offers new opportunities for improving and assuring operational integrity. In his session at @ThingsExpo, Jim Frey, Vice President of S...
"We were founded in 2003 and the way we were founded was about good backup and good disaster recovery for our clients, and for the last 20 years we've been pretty consistent with that," noted Marc Malafronte, Territory Manager at StorageCraft, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
DevOps is often described as a combination of technology and culture. Without both, DevOps isn't complete. However, applying the culture to outdated technology is a recipe for disaster; as response times grow and connections between teams are delayed by technology, the culture will die. A Nutanix Enterprise Cloud has many benefits that provide the needed base for a true DevOps paradigm. In their Day 3 Keynote at 20th Cloud Expo, Chris Brown, a Solutions Marketing Manager at Nutanix, and Mark Lav...
In his keynote at 18th Cloud Expo, Andrew Keys, Co-Founder of ConsenSys Enterprise, provided an overview of the evolution of the Internet and the Database and the future of their combination – the Blockchain. Andrew Keys is Co-Founder of ConsenSys Enterprise. He comes to ConsenSys Enterprise with capital markets, technology and entrepreneurial experience. Previously, he worked for UBS investment bank in equities analysis. Later, he was responsible for the creation and distribution of life settl...
"At the keynote this morning we spoke about the value proposition of Nutanix, of having a DevOps culture and a mindset, and the business outcomes of achieving agility and scale, which everybody here is trying to accomplish," noted Mark Lavi, DevOps Solution Architect at Nutanix, in this SYS-CON.tv interview at @DevOpsSummit at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
According to the IDC InfoBrief, Sponsored by Nutanix, “Surviving and Thriving in a Multi-cloud World,” multicloud deployments are now the norm for enterprise organizations – less than 30% of customers report using single cloud environments. Most customers leverage different cloud platforms across multiple service providers. The interoperability of data and applications between these varied cloud environments is growing in importance and yet access to hybrid cloud capabilities where a single appl...
@CloudEXPO and @ExpoDX, two of the most influential technology events in the world, have hosted hundreds of sponsors and exhibitors since our launch 10 years ago. @CloudEXPO and @ExpoDX New York and Silicon Valley provide a full year of face-to-face marketing opportunities for your company. Each sponsorship and exhibit package comes with pre and post-show marketing programs. By sponsoring and exhibiting in New York and Silicon Valley, you reach a full complement of decision makers and buyers in ...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
"Cloud computing is certainly changing how people consume storage, how they use it, and what they use it for. It's also making people rethink how they architect their environment," stated Brad Winett, Senior Technologist for DDN Storage, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
Sold by Nutanix, Nutanix Mine with Veeam can be deployed in minutes and simplifies the full lifecycle of data backup operations, including on-going management, scaling and troubleshooting. The offering combines highly-efficient storage working in concert with Veeam Backup and Replication, helping customers achieve comprehensive data protection for all their workloads — virtual, physical and private cloud —to meet increasing business demands for uptime and productivity.
Two weeks ago (November 3-5), I attended the Cloud Expo Silicon Valley as a speaker, where I presented on the security and privacy due diligence requirements for cloud solutions. Cloud security is a topical issue for every CIO, CISO, and technology buyer. Decision-makers are always looking for insights on how to mitigate the security risks of implementing and using cloud solutions. Based on the presentation topics covered at the conference, as well as the general discussions heard between sessio...
"NetApp's vision is how we help organizations manage data - delivering the right data in the right place, in the right time, to the people who need it, and doing it agnostic to what the platform is," explained Josh Atwell, Developer Advocate for NetApp, in this SYS-CON.tv interview at 20th Cloud Expo, held June 6-8, 2017, at the Javits Center in New York City, NY.
A look across the tech landscape at the disruptive technologies that are increasing in prominence and speculate as to which will be most impactful for communications – namely, AI and Cloud Computing. In his session at 20th Cloud Expo, Curtis Peterson, VP of Operations at RingCentral, highlighted the current challenges of these transformative technologies and shared strategies for preparing your organization for these changes. This “view from the top” outlined the latest trends and developments i...