SYS-CON MEDIA Authors: Pat Romanski, Liz McMillan, Yeshim Deniz, Elizabeth White, Courtney Abud

News Feed Item

Meredith Corporation To Announce Its Plans To Extend Live Programming And New IGTV Programming At Inaugural Digital Content NewFronts West

Anna Faris of CBS Hit Comedy "Mom" and Host of "Anna Faris Is Unqualified" Podcast To Join Jess Cagle, Editor in Chief of PEOPLE and Editorial Director of Meredith's Entertainment Group, On Stage

LOS ANGELES and NEW YORK, Oct. 10, 2018 /PRNewswire/ -- Meredith Corporation (NYSE: MDP; meredith.com), the leading media and marketing company—which reaches 175 million Americans every month, including 80 percent of U.S. millennial women—will announce expanded programming, including new shows for Instagram Live and a tighter focus on live programming for its PeopleTV brand, at the first-ever NewFronts West in Los Angeles today. The presentation will highlight Meredith's unprecedented suite of marketing solutions, including its quality storytelling and data and insights capabilities that deliver impactful results for advertisers. Meredith's event will also feature an interview with actress Anna Faris of CBS's hit comedy "Mom" and host of her self-titled podcast, "Anna Faris Is Unqualified."

Meredith introduces an updated market positioning and logo that reflect the strength of Meredith's national and local consumer media brands as well as its expanded portfolio of marketing solutions. (PRNewsFoto/Meredith Corporation) (PRNewsfoto/Meredith Corporation)

"With over 40 trusted and iconic brands, the New Meredith combines at-scale reach, highly coveted audiences like millennials and Latinas, unique and actionable insights and immersive cross-channel experiences that drive impactful results," said Jon Werther, President of Meredith National Media Group. "We're delighted to be a part of the first-ever NewFronts West to reinforce the power of our brands, their brand-safe environments and the impact we can continue to deliver for marketers."

New initiatives Meredith is scheduled to announce include the following:

Expanded PeopleTV
Beginning in the first quarter of 2019, PeopleTV will increase live programming to four hours of news and conversation daily. PeopleTV will extend the People NOW and Chatter franchises, enhance red carpet event coverage and expand live entertainment events that consumers love. All programming will be distributed across Meredith's owned and operated network, its streaming ad supported network PeopleTV and social media platforms. Meredith's owned and operated digital network reaches more than 140 million UVs monthly and is unrivaled in food, home, entertainment and lifestyle. The company also boasts 265 million social followers and more than 9 billion video views.

New Programming for InstagramTV
Meredith will announce a slate of new programming that spans its portfolio of brands and content categories: food, parenting, health/fitness, beauty, home and travel, including:

  • A cooking series exclusively for vegans 

  • A Travel + Leisure series called "Locals," which will follow select Instagram influencers to look at a city through a local's eyes  

  • A celebrity moms show by PARENTS magazine

  • A beauty show for commuters featuring REAL SIMPLE's beauty director

  • An over-the-top dessert show with a food stylist from Better Homes & Gardens

"Instagram is a primary platform for mobile content discovery," said Andrew Snyder, Senior Vice President and Head of Video. "Leveraging our talent and brands that already have traction and sizable followings on the Instagram platform and focusing on topics that resonate with millennial moms and Gen z, we plan to super serve the super users of this platform."

Meredith will also reinforce the fact that its signature Meredith Sales Guarantee extends beyond print and digital to video, demonstrating the company's continuing commitment to delivering for its marketing partners. The company has measured more than 140 digital, print and integrated brand campaigns, and each one has yielded positive ROI, which includes a sales lift of up to 150% vs. control and an ROI of $8 for every dollar invested in Meredith properties.

ABOUT MEREDITH CORPORATION
Meredith Corporation (NYSE: MDP; meredith.com) has been committed to service journalism for more than 115 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners.

Meredith's National Media Group reaches more than 175 million unduplicated American consumers every month, including over 80 percent of U.S. Millennial women. Meredith is a leader in creating content across media platforms and life stages in key consumer interest areas such as entertainment, food, lifestyle, parenting and home. Meredith is the No. 1 magazine operator in the U.S., and owner of the largest premium content digital network for American consumers. Meredith's leading national brands include PEOPLE, Better Homes & Gardens, InStyle, Allrecipes, REAL SIMPLE, Shape, Southern Living and Martha Stewart Living. Meredith also features robust brand licensing activities including more than 3,000 SKUs of branded products at 4,000 Walmart stores across the U.S. and at walmart.com. Meredith's National Media Group also includes leading affinity marketer Synapse, and The Foundry, the company's state-of-the-art creative lab and content studio.

 

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/meredith-corporation-to-announce-its-plans-to-extend-live-programming-and-new-igtv-programming-at-inaugural-digital-content-newfronts-west-300728741.html

SOURCE Meredith Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
Platform9, the open-source-as-a-service company making cloud infrastructure easy, today announced the general availability of its Managed Kubernetes service, the industry's first infrastructure-agnostic, SaaS-managed offering. Unlike legacy software distribution models, Managed Kubernetes is deployed and managed entirely as a SaaS solution, across on-premises and public cloud infrastructure. The company also introduced Fission, a new, open source, serverless framework built on Kubernetes. These ...
Emil Sayegh is an early pioneer of cloud computing and is recognized as one of the industry's true veterans. A cloud visionary, he is credited with launching and leading the cloud computing and hosting businesses for HP, Rackspace, and Codero. Emil built the Rackspace cloud business while serving as the company's GM of the Cloud Computing Division. Earlier at Rackspace he served as VP of the Product Group and launched the company's private cloud and hosted exchange services. He later moved o...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Kubernetes is a new and revolutionary open-sourced system for managing containers across multiple hosts in a cluster. Ansible is a simple IT automation tool for just about any requirement for reproducible environments. In his session at @DevOpsSummit at 18th Cloud Expo, Patrick Galbraith, a principal engineer at HPE, will discuss how to build a fully functional Kubernetes cluster on a number of virtual machines or bare-metal hosts. Also included will be a brief demonstration of running a Galer...
DevOps is under attack because developers don’t want to mess with infrastructure. They will happily own their code into production, but want to use platforms instead of raw automation. That’s changing the landscape that we understand as DevOps with both architecture concepts (CloudNative) and process redefinition (SRE). Rob Hirschfeld’s recent work in Kubernetes operations has led to the conclusion that containers and related platforms have changed the way we should be thinking about DevOps and...
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
Docker is sweeping across startups and enterprises alike, changing the way we build and ship applications. It's the most prominent and widely known software container platform, and it's particularly useful for eliminating common challenges when collaborating on code (like the "it works on my machine" phenomenon that most devs know all too well). With Docker, you can run and manage apps side-by-side - in isolated containers - resulting in better compute density. It's something that many developer...
Technology has changed tremendously in the last 20 years. From onion architectures to APIs to microservices to cloud and containers, the technology artifacts shipped by teams has changed. And that's not all - roles have changed too. Functional silos have been replaced by cross-functional teams, the skill sets people need to have has been redefined and the tools and approaches for how software is developed and delivered has transformed. When we move from highly defined rigid roles and systems to ...
In a recent survey, Sumo Logic surveyed 1,500 customers who employ cloud services such as Amazon Web Services (AWS), Microsoft Azure, and Google Cloud Platform (GCP). According to the survey, a quarter of the respondents have already deployed Docker containers and nearly as many (23 percent) are employing the AWS Lambda serverless computing framework. It's clear: serverless is here to stay. The adoption does come with some needed changes, within both application development and operations. Th...
Kubernetes is an open source system for automating deployment, scaling, and management of containerized applications. Kubernetes was originally built by Google, leveraging years of experience with managing container workloads, and is now a Cloud Native Compute Foundation (CNCF) project. Kubernetes has been widely adopted by the community, supported on all major public and private cloud providers, and is gaining rapid adoption in enterprises. However, Kubernetes may seem intimidating and complex ...
xMatters helps enterprises prevent, manage and resolve IT incidents. xMatters industry-leading Service Availability platform prevents IT issues from becoming big business problems. Large enterprises, small workgroups, and innovative DevOps teams rely on its proactive issue resolution service to maintain operational visibility and control in today's highly-fragmented IT environment. xMatters provides toolchain integrations to hundreds of IT management, security and DevOps tools. xMatters is the ...
If you are part of the cloud development community, you certainly know about “serverless computing,” almost a misnomer. Because it implies there are no servers which is untrue. However the servers are hidden from the developers. This model eliminates operational complexity and increases developer productivity. We came from monolithic computing to client-server to services to microservices to the serverless model. In other words, our systems have slowly “dissolved” from monolithic to function-...
CoreOS extends CoreOS Tectonic, the enterprise Kubernetes solution, from AWS and bare metal to more environments, including preview availability for Microsoft Azure and OpenStack. CoreOS has also extended its container image registry, Quay, so that it can manage and store complete Kubernetes applications, which are composed of images along with configuration files. Quay now delivers a first-of-its-kind Kubernetes Application Registry that with this release is also integrated with Kubernetes Helm...