SYS-CON MEDIA Authors: Elizabeth White, Yeshim Deniz, Roger Strukhoff, Jason Bloomberg, Pat Romanski

News Feed Item

Fujifilm Group New Global Branding Campaign: NEVER STOP

Unwavering commitment to achieving continued corporate growth

TOKYO, Oct. 15, 2018 /PRNewswire/ -- FUJIFILM Holdings Corporation (President: Kenji Sukeno) is today launching its "NEVER STOP" global branding campaign to communicate its diverse array of business operations as well as its corporate mindset continuing to take on new challenges.  The campaign begins today in Japan and the U.S., and will continue to roll-out at later dates in Europe, China and Southeast Asia. The NEVER STOP campaign's core message aims to highlight Fujifilm's firm and unwavering commitment to achieving continued corporate growth and never stop building on our innovations and expertise. The campaign represents Fujifilm's success in transitioning itself from a company focused on photographic film to a company providing new value across a wide range of different fields, contributing to the resolution of various societal issues, while also affirming Fujifilm's commitment to continual innovation and growth.

As demand for traditional photographic film declined dramatically from the year 2000 onwards, Fujifilm took the bold decision to launch the "Second Foundation" of the company, greatly transforming the company's business structure. Following its successful reinvention, FUJIFILM Holdings is active not only in the field of photography, but also in a wide range of fields including the healthcare business, which incorporates medical devices, pharmaceuticals, regenerative medicine, cosmetics and other products, the highly functional materials business, which produces various materials including display materials, and the document business, which provides a wide range of solutions and services linking with multifunction devices and printers. In the healthcare industry in particular, Fujifilm is aiming to become a total healthcare company that covers all aspects of healthcare ranging from products focusing on prevention, including cosmetics and dietary supplements, through to products focusing on diagnosis, particularly diagnostic imaging, and products focusing on treatment such as pharmaceuticals and regenerative medicine products. Fujifilm continues to boldly take on new challenges in these areas.

In 2014, Fujifilm established "Value from Innovation" as its corporate slogan, declaring the company's commitment to continually producing innovative new technologies, products and services. In line with the slogan, the new global branding campaign entitled NEVER STOP highlights Fujifilm's commitment to providing new value through innovative advanced technologies, contributing to the solution of various issues facing society, while also declaring a commitment to never stop producing value through innovation, a strong statement of Fujifilm's ambition and approach which this campaign will communicate to people around the world.

By working innovatively to develop new products, services and technologies, which in turn will create new corporate value, the Fujifilm Group is working to contribute to the resolution of various issues facing society and enhancing the company's brand value.

  • NEVER STOP Concept Video 

The campaign's Concept Video illustrates how the Fujifilm Group overcame the disruption caused to its core business by the growing use of digital products and services to successfully take on new challenges to evolve into a technology company working in areas such as healthcare, highly functional materials, imaging solutions and more. The video showcases how Fujifilm will continue creating value from innovation and contribute to solving social challenges with unique and state of the art technologies.

Fujifilm has continued to search for new, advanced technical applications for the knowledge and technologies built up through the company's years of involvement in the photographic film industry, boldly branching out into new business areas. Fujifilm is committed to ongoing growth and innovation and will never stop evolving. 

https://youtu.be/uQBNx0g-O-o

NEVER STOP Campaign Website
https://brand.fujifilm.com/neverstop/global 

(PRNewsfoto/Fujifilm)

Cision View original content to download multimedia:http://www.prnewswire.com/news-releases/fujifilm-group-new-global-branding-campaign-never-stop-300730916.html

SOURCE FUJIFILM Holdings Corporation

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
With the introduction of IoT and Smart Living in every aspect of our lives, one question has become relevant: What are the security implications? To answer this, first we have to look and explore the security models of the technologies that IoT is founded upon. In his session at @ThingsExpo, Nevi Kaja, a Research Engineer at Ford Motor Company, discussed some of the security challenges of the IoT infrastructure and related how these aspects impact Smart Living. The material was delivered interac...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City. Our Silicon Valley 2019 schedule will showcase 200 keynotes, sessions, general sessions, power panels, and...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that produce software that is obsolete at launch. DevOps may be disruptive, but it is essential. DevOpsSUMMIT at CloudEXPO expands the DevOps community, enable a wide sharing of knowledge, and educate delegates and technology providers alike.
Cloud-Native thinking and Serverless Computing are now the norm in financial services, manufacturing, telco, healthcare, transportation, energy, media, entertainment, retail and other consumer industries, as well as the public sector. The widespread success of cloud computing is driving the DevOps revolution in enterprise IT. Now as never before, development teams must communicate and collaborate in a dynamic, 24/7/365 environment. There is no time to wait for long development cycles that pro...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
OpsRamp is an enterprise IT operation platform provided by US-based OpsRamp, Inc. It provides SaaS services through support for increasingly complex cloud and hybrid computing environments from system operation to service management. The OpsRamp platform is a SaaS-based, multi-tenant solution that enables enterprise IT organizations and cloud service providers like JBS the flexibility and control they need to manage and monitor today's hybrid, multi-cloud infrastructure, applications, and wor...
Apptio fuels digital business transformation. Technology leaders use Apptio's machine learning to analyze and plan their technology spend so they can invest in products that increase the speed of business and deliver innovation. With Apptio, they translate raw costs, utilization, and billing data into business-centric views that help their organization optimize spending, plan strategically, and drive digital strategy that funds growth of the business. Technology leaders can gather instant recomm...
The Master of Science in Artificial Intelligence (MSAI) provides a comprehensive framework of theory and practice in the emerging field of AI. The program delivers the foundational knowledge needed to explore both key contextual areas and complex technical applications of AI systems. Curriculum incorporates elements of data science, robotics, and machine learning-enabling you to pursue a holistic and interdisciplinary course of study while preparing for a position in AI research, operations, ...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
Industry after industry is under siege as companies embrace digital transformation (DX) to disrupt existing business models and disintermediate their competitor’s customer relationships. But what do we mean by “Digital Transformation”? The coupling of granular, real-time data (e.g., smartphones, connected devices, smart appliances, wearables, mobile commerce, video surveillance) with modern technologies (e.g., cloud native apps, big data architectures, hyper-converged technologies, artificial in...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...