SYS-CON MEDIA Authors: Pat Romanski, Gary Arora, Zakia Bouachraoui, Yeshim Deniz, Liz McMillan

News Feed Item

New Research from Accenture Gives Companies a Tool to Adopt Digital Technologies for Maximum Impact

New research from Accenture (NYSE: ACN) gives clients a tool to help them derive maximum value from the adoption of digital technologies and power profitable growth.

The research – titled “Delivering Digital Dividends: How to Start Making Your Technology Investments Really Pay Off” – identifies the key external factors that organizations need to address to maximize gains from digital technologies they adopt.

The research builds on Accenture’s “Combine and Conquer” report from last year, which identified the best combinations of digital technologies to drive maximum business impact. “Combine and Conquer” calculated that companies that implemented those technologies effectively could boost their market capitalization by 28 percent, on average.

The goal of the new research, “Delivering Digital Dividends,” is to help clients realize such gains by becoming what Accenture refers to as “Industry X.0” businesses – organizations that combine digital technologies to drive exceptional efficiency gains; create new, hyper-personalized experiences; and enable new business models to drive both top- and bottom-line growth.

While “Delivering Digital Dividends” focuses initially on five technologies found to be widely relevant and applicable across industries – artificial intelligence (AI), augmented/virtual reality, big data, blockchain and robotics – it can be applied to a variety of other digital technologies, including mobile computing, 3D printing and digital twin, among others.

The research identifies five broad areas related to technology implementation, referred to as “value-triggers,” along with a series of sub-elements for each trigger. The five value-triggers are:

  • Value Potential. Focuses on the potential costs savings and gains in market cap value that the technology can deliver.
  • Talent Readiness. Looks at both the existing workforce – in terms of the availability of talent and skills required for development, integration and maintenance of the technology – as well as the current demand and supply for talent with the specific technology skillset.
  • Capital Adequacy. Considers the growth in venture capital investment, as well as the number of mergers and acquisitions related to the technology over the past three to five years.
  • Ecosystem Maturity. Analyzes the availability of widely accepted standards and protocols for the technology; efforts made to address interoperability challenges; the number of consortiums (academic and industry-specific) formed to advance the technology; and the number of start-ups focused on advancing the technology.
  • Adoption Intensity. Considers a variety of sub-elements: the number of use case applications built using the technology; the number of use cases that have made it to commercial deployment; the estimated growth in technology spend; the number of companies investing in and/or developing the technology or related offerings; and C-suite perception of the technology’s ability to improve efficiencies and deliver new experiences.

The value-triggers form the core of the Accenture Digital Dividends Diagnostic, a tool that measures the advancement of the technology against each of the value-trigger sub-elements on a scale of one to five; the smaller the number, the lower the advancement of that technology in the context of the particular sub-element of the value trigger. The value-trigger scores can be assessed for specific industries, enabling an enterprise to take necessary measures toward bridging value-gaps in the context of technologies adopted. For instance, a company adopting a technology with a low ‘Talent Readiness’ score can start investing to either build the necessary talent pool within its organization or tap ecosystems to acquire the talent.

“When investing in a new technology, businesses often focus inward within their enterprise and ignore external factors – such as the available talent pool or industry investment in the technology – that could help them decide if the implementation of the technology is viable or feasible within their organization,” said Raghav Narsalay, a managing director at Accenture Research, who led the Delivering Digital Dividends research. “The Digital Dividends Diagnostic we developed as part of our research takes the guesswork out of where the roadblocks to technology adoption might be and provides a clear understanding of what you will need to do to manage the implementation of the technology.”

The report notes that disregarding even a single value-trigger can be costly. For instance, the research found that companies that managed the ecosystem value-trigger particularly well – known as “ecosystem engagers” – achieved cost reductions per employee that were 2.4 percentage points greater, on average, than those of other companies. For the three years between 2013 and 2016, this translates to cost savings of US$844 million for the ecosystem engagers, on average.

“Given that nearly half of executives surveyed as part of last year’s ‘Combine and Conquer’ research cited an inability to combine rapidly evolving digital technologies as a key obstacle to successfully transforming their business, our new research should help ease their implementation concerns,” Narsalay said.

Aidan Quilligan, a managing director at Accenture and global lead of its Industry X.0 practice, said, “Executives don't have to understand all the ins and outs of a technology to get the most value from it, but they must understand the broader business landscape around the technology. While there are many excellent frameworks for assessing the internal digitization readiness of a company, until now you were on your own if you wanted to run an assessment of the external factors that might influence your digital transformation. Our Digital Dividends Diagnostic now makes this possible, providing a framework to help you get maximum value from digital technologies."

About Accenture

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions – underpinned by the world’s largest delivery network – Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 459,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
While a hybrid cloud can ease that transition, designing and deploy that hybrid cloud still offers challenges for organizations concerned about lack of available cloud skillsets within their organization. Managed service providers offer a unique opportunity to fill those gaps and get organizations of all sizes on a hybrid cloud that meets their comfort level, while delivering enhanced benefits for cost, efficiency, agility, mobility, and elasticity.
Isomorphic Software is the global leader in high-end, web-based business applications. We develop, market, and support the SmartClient & Smart GWT HTML5/Ajax platform, combining the productivity and performance of traditional desktop software with the simplicity and reach of the open web. With staff in 10 timezones, Isomorphic provides a global network of services related to our technology, with offerings ranging from turnkey application development to SLA-backed enterprise support. Leadin...
DevOps has long focused on reinventing the SDLC (e.g. with CI/CD, ARA, pipeline automation etc.), while reinvention of IT Ops has lagged. However, new approaches like Site Reliability Engineering, Observability, Containerization, Operations Analytics, and ML/AI are driving a resurgence of IT Ops. In this session our expert panel will focus on how these new ideas are [putting the Ops back in DevOps orbringing modern IT Ops to DevOps].
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Enterprises are striving to become digital businesses for differentiated innovation and customer-centricity. Traditionally, they focused on digitizing processes and paper workflow. To be a disruptor and compete against new players, they need to gain insight into business data and innovate at scale. Cloud and cognitive technologies can help them leverage hidden data in SAP/ERP systems to fuel their businesses to accelerate digital transformation success.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
Most organizations are awash today in data and IT systems, yet they're still struggling mightily to use these invaluable assets to meet the rising demand for new digital solutions and customer experiences that drive innovation and growth. What's lacking are potent and effective ways to rapidly combine together on-premises IT and the numerous commercial clouds that the average organization has in place today into effective new business solutions.
Keeping an application running at scale can be a daunting task. When do you need to add more capacity? Larger databases? Additional servers? These questions get harder as the complexity of your application grows. Microservice based architectures and cloud-based dynamic infrastructures are technologies that help you keep your application running with high availability, even during times of extreme scaling. But real cloud success, at scale, requires much more than a basic lift-and-shift migrati...
David Friend is the co-founder and CEO of Wasabi, the hot cloud storage company that delivers fast, low-cost, and reliable cloud storage. Prior to Wasabi, David co-founded Carbonite, one of the world's leading cloud backup companies. A successful tech entrepreneur for more than 30 years, David got his start at ARP Instruments, a manufacturer of synthesizers for rock bands, where he worked with leading musicians of the day like Stevie Wonder, Pete Townsend of The Who, and Led Zeppelin. David has ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Dion Hinchcliffe is an internationally recognized digital expert, bestselling book author, frequent keynote speaker, analyst, futurist, and transformation expert based in Washington, DC. He is currently Chief Strategy Officer at the industry-leading digital strategy and online community solutions firm, 7Summits.
Addteq is a leader in providing business solutions to Enterprise clients. Addteq has been in the business for more than 10 years. Through the use of DevOps automation, Addteq strives on creating innovative solutions to solve business processes. Clients depend on Addteq to modernize the software delivery process by providing Atlassian solutions, create custom add-ons, conduct training, offer hosting, perform DevOps services, and provide overall support services.
Contino is a global technical consultancy that helps highly-regulated enterprises transform faster, modernizing their way of working through DevOps and cloud computing. They focus on building capability and assisting our clients to in-source strategic technology capability so they get to market quickly and build their own innovation engine.
When applications are hosted on servers, they produce immense quantities of logging data. Quality engineers should verify that apps are producing log data that is existent, correct, consumable, and complete. Otherwise, apps in production are not easily monitored, have issues that are difficult to detect, and cannot be corrected quickly. Tom Chavez presents the four steps that quality engineers should include in every test plan for apps that produce log output or other machine data. Learn the ste...
Digital Transformation is much more than a buzzword. The radical shift to digital mechanisms for almost every process is evident across all industries and verticals. This is often especially true in financial services, where the legacy environment is many times unable to keep up with the rapidly shifting demands of the consumer. The constant pressure to provide complete, omnichannel delivery of customer-facing solutions to meet both regulatory and customer demands is putting enormous pressure on...