SYS-CON MEDIA Authors: Zakia Bouachraoui, Dana Gardner, Pat Romanski, Liz McMillan, Elizabeth White

News Feed Item

DENSO's Second Founding: Company Shift in Strategy to Craft the Core Technologies for the Future of Mobility



Recent changes enable dedicated focus to the development of new software and products core to enhancing safety and reducing environmental impact

TOKYO, Oct 19, 2018 - (JCN Newswire) - DENSO corporation, the world's second largest mobility supplier, has made recent changes that represent one of the largest shifts in business strategy in its 70-year history - expanding into software-based solutions in addition to its hardware expertise - that push the company beyond a vehicle-centric focus in order to help create an new mobility paradigm for society. The global auto industry is undergoing a once-in-a-century shift that will fundamentally reshape transportation. Given the changing cast of competitors that make up the evolving auto industry, DENSO has transformed its conventional business model to achieve success for customers, consumers, partners, employees, and all other stakeholders.

DENSO's long-term policy, which was launched last year, guides the company toward its 2030 goal: to create and inspire new value for the future of mobility. DENSO today launched its 2018 Annual Report, which is the first account of company activities following the release of its long-term policy. The policy and report reiterates DENSO's strategy to achieve vision, including:

1. Increasing performance in the fields of electrification and automated driving
2. Realigning organizational structure to accelerate business execution, R&D, collaboration, and other efficiencies
3. Focusing on key initiatives both in and outside the auto industry to add value

"Our long-term vision is a future with enhanced mobility, safety and peace of mind, with less impact on the environment. We still have a deep commitment to protecting lives, but we are ready to realize our second founding," said CEO Koji Arima. "This means we must change our own organization to prevail in the rapidly changing business landscape and provide value to our customers that goes beyond a vehicle-centric focus to enrich society's broader needs."

Increasing Performance in Electrification and Automated Driving

DENSO is committed to advancing automotive innovation and meeting the demands of the future of transportation. Thus, DENSO will continue to increase its performance in the fields of electrification and automated driving to achieve sustainable growth. The company aims to achieve revenues of 7 trillion yen (US$62B) and an operating profit ratio of 10 percent by 2026.

In 2017, DENSO announced to invest US$1 billion by 2020 in its Maryville, Tennessee location. The investment significantly advanced the United States' role in crafting the future of electrification and safety technology and made Maryville a primary manufacturing center in North America for electrification and safety systems. The investment also expanded multiple production lines to produce advanced safety, connectivity, and electrification products for hybrid and electric vehicles. These new products will radically improve fuel efficiency and preserve electric power by recovering and recycling energy, and by connecting all systems and products inside the vehicles.

Realigning Organizational Structure

DENSO has undergone restructuring with the aim of accelerating business execution during major industry change. Specific examples include:

- Reduced the number of members on the Board of Directors and separated the roles of business management and execution.
- Clarified roles of directors in charge of management, senior executive directors and executive directors.
- Made one person the lead in R&D in North America and European Union to promote collaboration, particularly in advanced technology.
- Strengthened business in China with plans to establish a China division to enhance strategy-making capability.
- Reorganized product groups to support DENSO's focus on key fields and initiatives; new business groups include: Thermal systems, Powertrain systems, Mobility systems, Electrification systems and Electronic Systems
- Arranging satellite R&D facilities globally, which are able to react agilely in the rapidly changing business environment and execute advanced R&D more speedily
- Formed alliances and partnerships with like-minded organizations to help advance DENSO's R&D function, increase speed and realize agile global development. Recent partnerships span areas such as artificial intelligence, autonomous driving, cybersecurity, electrification and agricultural technologies and include: Toshiba, Plug & Play, NRI SecureTechnologies, Dellfer, Aisin Seiki, ASAI Nursery, InfiniteKey, JOLED and the University of Michigan, to name a few.

Focusing on key initiatives

DENSO plans to focus on the areas of electrification, automated driving and connected cars to advance the future of mobility. It will also focus on non-automotive business, particularly on factory automation and agro-industrialization. Recent investments and partnerships in these key areas include:

- Electrification: Aisin seiki and DENSO have reached a basic agreement on the establishment of a joint venture company to develop electrified drive modules and are preparing for establishment.
- Automated Driving: Aisin seiki, ADVICS, JTEKT and DENSO have signed a basic agreement concerning the establishment of a joint venture for the development of integrated ECU software for automatic operation and are preparing for establishment. Additionally, DENSO's investment in ThinCI speeds the development of semiconductor devices with deep learning capabilities required for next-generation automated driving technology.
- Connected Cars: The investment in CREATIONLINE upgraded DENSO's system to develop cloud solutions and open source software. DENSO's collaboration with Ridecell advances the development of carsharing and ridesharing technologies and services.
- Non-Automotive Businesses: ASAI Nursery, Inc. and DENSO's joint venture will create a next-generation model for horticulture using large-scale greenhouses and agricultural technology. The companies will build one of Japan's largest agricultural greenhouses and develop technologies to improve cultivation productivity for growing vegetables. Construction is scheduled to begin in 2019.

About Denso

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan has more than 220 subsidiaries in 35 countries and regions (including Japan) and employs approximately 170,000 people worldwide. Consolidated global sales for the fiscal year ending March 31, 2018, totaled US$48.1 billion. Last fiscal year, DENSO spent 8.8% of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

For more information, go to www.denso.com.

Visit our media website at www.denso.com/global/en/news/media-center/.

Source: Denso

Contact:
Sadayoshi Yokoyama, Toshiko Watanabe 
DENSO CORPORATION 
Phone: 81-566-25-5594 
Fax: 81-566-25-4509 
[email protected] 
[email protected]




Copyright 2018 JCN Newswire . All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Kubernetes as a Container Platform is becoming a de facto for every enterprise. In my interactions with enterprises adopting container platform, I come across common questions: - How does application security work on this platform? What all do I need to secure? - How do I implement security in pipelines? - What about vulnerabilities discovered at a later point in time? - What are newer technologies like Istio Service Mesh bring to table?In this session, I will be addressing these commonly asked ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Enterprises are adopting Kubernetes to accelerate the development and the delivery of cloud-native applications. However, sharing a Kubernetes cluster between members of the same team can be challenging. And, sharing clusters across multiple teams is even harder. Kubernetes offers several constructs to help implement segmentation and isolation. However, these primitives can be complex to understand and apply. As a result, it’s becoming common for enterprises to end up with several clusters. This...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.
Only the most exceptional IBMers are appointed with the rare distinction of IBM Fellow, the highest technical honor in the company. Shankar has also received the prestigious Outstanding Technical Achievement Award three times - an accomplishment befitting only the most innovative thinkers. Shankar Kalyana is among the most respected strategists in the global technology industry. As CTO, with over 32 years of IT experience, Mr. Kalyana has architected, designed, developed, and implemented custom ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Using serverless computing has a number of obvious benefits over traditional application infrastructure - you pay only for what you use, scale up or down immediately to match supply with demand, and avoid operating any server infrastructure at all. However, implementing maintainable and scalable applications using serverless computing services like AWS Lambda poses a number of challenges. The absence of long-lived, user-managed servers means that states cannot be maintained by the service. Lo...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...
AI and machine learning disruption for Enterprises started happening in the areas such as IT operations management (ITOPs) and Cloud management and SaaS apps. In 2019 CIOs will see disruptive solutions for Cloud & Devops, AI/ML driven IT Ops and Cloud Ops. Customers want AI-driven multi-cloud operations for monitoring, detection, prevention of disruptions. Disruptions cause revenue loss, unhappy users, impacts brand reputation etc.
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...