SYS-CON MEDIA Authors: Yeshim Deniz, Pat Romanski, Carmen Gonzalez, Gary Arora, Zakia Bouachraoui

News Feed Item

DENSO's Second Founding: Company Shift in Strategy to Craft the Core Technologies for the Future of Mobility



Recent changes enable dedicated focus to the development of new software and products core to enhancing safety and reducing environmental impact

TOKYO, Oct 19, 2018 - (JCN Newswire) - DENSO corporation, the world's second largest mobility supplier, has made recent changes that represent one of the largest shifts in business strategy in its 70-year history - expanding into software-based solutions in addition to its hardware expertise - that push the company beyond a vehicle-centric focus in order to help create an new mobility paradigm for society. The global auto industry is undergoing a once-in-a-century shift that will fundamentally reshape transportation. Given the changing cast of competitors that make up the evolving auto industry, DENSO has transformed its conventional business model to achieve success for customers, consumers, partners, employees, and all other stakeholders.

DENSO's long-term policy, which was launched last year, guides the company toward its 2030 goal: to create and inspire new value for the future of mobility. DENSO today launched its 2018 Annual Report, which is the first account of company activities following the release of its long-term policy. The policy and report reiterates DENSO's strategy to achieve vision, including:

1. Increasing performance in the fields of electrification and automated driving
2. Realigning organizational structure to accelerate business execution, R&D, collaboration, and other efficiencies
3. Focusing on key initiatives both in and outside the auto industry to add value

"Our long-term vision is a future with enhanced mobility, safety and peace of mind, with less impact on the environment. We still have a deep commitment to protecting lives, but we are ready to realize our second founding," said CEO Koji Arima. "This means we must change our own organization to prevail in the rapidly changing business landscape and provide value to our customers that goes beyond a vehicle-centric focus to enrich society's broader needs."

Increasing Performance in Electrification and Automated Driving

DENSO is committed to advancing automotive innovation and meeting the demands of the future of transportation. Thus, DENSO will continue to increase its performance in the fields of electrification and automated driving to achieve sustainable growth. The company aims to achieve revenues of 7 trillion yen (US$62B) and an operating profit ratio of 10 percent by 2026.

In 2017, DENSO announced to invest US$1 billion by 2020 in its Maryville, Tennessee location. The investment significantly advanced the United States' role in crafting the future of electrification and safety technology and made Maryville a primary manufacturing center in North America for electrification and safety systems. The investment also expanded multiple production lines to produce advanced safety, connectivity, and electrification products for hybrid and electric vehicles. These new products will radically improve fuel efficiency and preserve electric power by recovering and recycling energy, and by connecting all systems and products inside the vehicles.

Realigning Organizational Structure

DENSO has undergone restructuring with the aim of accelerating business execution during major industry change. Specific examples include:

- Reduced the number of members on the Board of Directors and separated the roles of business management and execution.
- Clarified roles of directors in charge of management, senior executive directors and executive directors.
- Made one person the lead in R&D in North America and European Union to promote collaboration, particularly in advanced technology.
- Strengthened business in China with plans to establish a China division to enhance strategy-making capability.
- Reorganized product groups to support DENSO's focus on key fields and initiatives; new business groups include: Thermal systems, Powertrain systems, Mobility systems, Electrification systems and Electronic Systems
- Arranging satellite R&D facilities globally, which are able to react agilely in the rapidly changing business environment and execute advanced R&D more speedily
- Formed alliances and partnerships with like-minded organizations to help advance DENSO's R&D function, increase speed and realize agile global development. Recent partnerships span areas such as artificial intelligence, autonomous driving, cybersecurity, electrification and agricultural technologies and include: Toshiba, Plug & Play, NRI SecureTechnologies, Dellfer, Aisin Seiki, ASAI Nursery, InfiniteKey, JOLED and the University of Michigan, to name a few.

Focusing on key initiatives

DENSO plans to focus on the areas of electrification, automated driving and connected cars to advance the future of mobility. It will also focus on non-automotive business, particularly on factory automation and agro-industrialization. Recent investments and partnerships in these key areas include:

- Electrification: Aisin seiki and DENSO have reached a basic agreement on the establishment of a joint venture company to develop electrified drive modules and are preparing for establishment.
- Automated Driving: Aisin seiki, ADVICS, JTEKT and DENSO have signed a basic agreement concerning the establishment of a joint venture for the development of integrated ECU software for automatic operation and are preparing for establishment. Additionally, DENSO's investment in ThinCI speeds the development of semiconductor devices with deep learning capabilities required for next-generation automated driving technology.
- Connected Cars: The investment in CREATIONLINE upgraded DENSO's system to develop cloud solutions and open source software. DENSO's collaboration with Ridecell advances the development of carsharing and ridesharing technologies and services.
- Non-Automotive Businesses: ASAI Nursery, Inc. and DENSO's joint venture will create a next-generation model for horticulture using large-scale greenhouses and agricultural technology. The companies will build one of Japan's largest agricultural greenhouses and develop technologies to improve cultivation productivity for growing vegetables. Construction is scheduled to begin in 2019.

About Denso

DENSO Corp., headquartered in Kariya, Aichi prefecture, Japan has more than 220 subsidiaries in 35 countries and regions (including Japan) and employs approximately 170,000 people worldwide. Consolidated global sales for the fiscal year ending March 31, 2018, totaled US$48.1 billion. Last fiscal year, DENSO spent 8.8% of its global consolidated sales on research and development. DENSO common stock is traded on the Tokyo and Nagoya stock exchanges.

For more information, go to www.denso.com.

Visit our media website at www.denso.com/global/en/news/media-center/.

Source: Denso

Contact:
Sadayoshi Yokoyama, Toshiko Watanabe 
DENSO CORPORATION 
Phone: 81-566-25-5594 
Fax: 81-566-25-4509 
[email protected] 
[email protected]




Copyright 2018 JCN Newswire . All rights reserved.

More Stories By ACN Newswire

Copyright 2008 ACN Newswire. All rights reserved. Republication or redistribution of ACN Newswire content is expressly prohibited without the prior written consent of ACN Newswire. ACN Newswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
SUSE is a German-based, multinational, open-source software company that develops and sells Linux products to business customers. Founded in 1992, it was the first company to market Linux for the enterprise. Founded in 1992, SUSE is the world's first provider of an Enterprise Linux distribution.
Blockchain has shifted from hype to reality across many industries including Financial Services, Supply Chain, Retail, Healthcare and Government. While traditional tech and crypto organizations are generally male dominated, women have embraced blockchain technology from its inception. This is no more evident than at companies where women occupy many of the blockchain roles and leadership positions. Join this panel to hear three women in blockchain share their experience and their POV on the futu...
Intel is an American multinational corporation and technology company headquartered in Santa Clara, California, in the Silicon Valley. It is the world's second largest and second highest valued semiconductor chip maker based on revenue after being overtaken by Samsung, and is the inventor of the x86 series of microprocessors, the processors found in most personal computers (PCs). Intel supplies processors for computer system manufacturers such as Apple, Lenovo, HP, and Dell. Intel also manufactu...
Artifex Software began 25-years ago with Ghostscript, a page description language (PDL) interpreter software prevalent in printing and related applications requiring rendering and/or conversion from one software language to another. Founded by renowned computer scientist Dr. L. Peter Deutsch, our company has thrived on the basis of our sharp focus on this area of expertise, a zealous commitment to quality and a strong customer service orientation. Over 100 OEM partners representing some of th...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...
Alan Hase is Vice President of Engineering and Chief Development Officer at Big Switch. Alan has more than 20 years of experience in the networking industry and leading global engineering teams which have delivered industry leading innovation in high end routing, security, fabric and wireless technologies. Alan joined Big Switch from Extreme Networks where he was responsible for product strategy for its secure campus switching, intelligent mobility and campus orchestration products. Prior to Ext...
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, as they represent yet another frontier for cyber-attacks. Complete visibility has never been more important-or more difficult. Powered by AI, Darktrace's Enterprise Immune System technology is the only solution to offer real-time visibility and insight into ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
The level of trust we have with individuals, businesses, and technology affects our lives daily. This is important to remember when discussing new technologies. For example, our level of trust is a critical factor when evaluating a new technology as a potential solution for providing business value. Given the importance of trust, imagine one's reaction upon hearing that blockchain is a "trustless trust" system. On the surface, that does sound like an oxymoron. This paper discusses how "trustless...
Financial enterprises in New York City, London, Singapore, and other world financial capitals are embracing a new generation of smart, automated FinTech that eliminates many cumbersome, slow, and expensive intermediate processes from their businesses. Accordingly, attendees at the upcoming 23rd CloudEXPO, June 24-26, 2019 at Santa Clara Convention Center in Santa Clara, CA will find fresh new content in full new FinTech & Enterprise Blockchain track.
Every organization is facing their own Digital Transformation as they attempt to stay ahead of the competition, or worse, just keep up. Each new opportunity, whether embracing machine learning, IoT, or a cloud migration, seems to bring new development, deployment, and management models. The results are more diverse and federated computing models than any time in our history.
Concerns about security, downtime and latency, budgets, and general unfamiliarity with cloud technologies continue to create hesitation for many organizations that truly need to be developing a cloud strategy. Hybrid cloud solutions are helping to elevate those concerns by enabling the combination or orchestration of two or more platforms, including on-premise infrastructure, private clouds and/or third-party, public cloud services. This gives organizations more comfort to begin their digital tr...
In very short order, the term "Blockchain" has lost an incredible amount of meaning. With too many jumping on the bandwagon, the market is inundated with projects and use cases that miss the real potential of the technology. We have to begin removing Blockchain from the conversation and ground ourselves in the motivating principles of the technology itself; whether it is consumer privacy, data ownership, trust or even participation in the global economy, the world is faced with serious problems ...
Data center, on-premise, public-cloud, private-cloud, multi-cloud, hybrid-cloud, IoT, AI, edge, SaaS, PaaS... it's an availability, security, performance and integration nightmare even for the best of the best IT experts. Organizations realize the tremendous benefits of everything the digital transformation has to offer. Cloud adoption rates are increasing significantly, and IT budgets are morphing to follow suit. But distributing applications and infrastructure around increases risk, introdu...
Cloud Storage 2.0 has brought many innovations, including the availability of cloud storage services that are less expensive and much faster than previous generations of cloud storage. Cloud Storage 2.0 has also delivered new and faster methods for migrating your premises storage environment to the cloud and the concept of multi-cloud. This session will provide technical details on Cloud Storage 2.0 and the methods used to efficiently migrate from premises-to-cloud storage. This session will als...