SAN LUIS OBISPO, Calif, Sept. 24 /PRNewswire/ -- Vitarati Inc, today announced its new 'Life Network' platform at the DEMO conference in San Diego. The platform enables Web-portals and marketers to provide users with contacts, information and services relevant to their individual tastes, needs, location, and local time by taking advantage of ubiquitous Web access and mobile communication technology. The first installation of the technology can be seen in Vitarati's own seenr.com Web site.

seenr.com :: be seen, be the scene(TM)

Rate your favorite places; bars, cafes, clubs, restaurants, etc and tell the world what is hot or not. Seenr takes the best elements of today's Web recommendation sites, adds rating and receiving of recommendations in real-time via mobile phone SMS, and enhances it with collaborative filtering to ensure a personalized service to meet your needs and tastes. Learn more and sign-up for a free account at http://www.seenr.com/.

"Collaborative filtering has gained prevalence online because it more effectively targets content and commerce to the user. I hadn't, however, seen this technology employed for mobile use until Vitarati," said Chris Shipley executive producer of DEMO. "By taking a user's mobile search preferences and matching them to location preferences, Vitarati pushes back not only a restaurant in your area but a restaurant it believes you might actually like. The potential applications are fantastic, from recommending relevant bars, clubs and retail outlets to notifying users of other like-minded people in the area."

Vitarati's next project, Phlirt.com, will do exactly that. Phlirt(TM) uses the Vitarati platform to provide real-time personal matches in your local area, and allows users to flirt anonymously via SMS until they are ready to meet in person, thus, bringing a sense of spontaneity back to the online dating process.

"With this new approach to mobile search we hope to change the way people regard and use their mobile phones." said Dan Reynolds, CEO of Vitarati, Inc. "Vitarati will be ideally placed to take advantage of the push for the third screen and associated advertising and service revenues."

About Vitarati, Inc:

Vitarati was formed out of the need to address the inadequacies of search result relevancy for mobile users. The new Vitarati platform is redefining how technology enables the world to connect through spatial, temporal, and personalized search. Visit Vitarati on the web at http://www.vitarati.com/. Inquiries: info@vitarati.com.

CONTACT: Dan Reynolds of Vitarati, Inc., +1-805-215-8596,
dan.reynolds@vitarati.com

Web site: http://www.vitarati.com/
http://www.seenr.com/