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From the Wires
Honey of a Deal: i-Sing and The Singing Bee Sign off on Exclusive Partnership
World's First Interactive, Handheld MP3-Karaoke Player Teams Up with TV's Newest Sensation

By: PR Newswire
Oct. 1, 2007 03:36 PM

NEW YORK, Oct. 1 /PRNewswire/ -- The buzz is back! And now you can take the Bee wherever you may be. In advance of the highly anticipated October 2nd fall debut of NBC's smash hit, The Singing Bee, the Gurin Company and Juma Entertainment, LLC today announced an exclusive licensing partnership with Outrageous International, manufacturer of i-Sing(TM), the world's first interactive, handheld MP3-Karaoke player.

(Photo: http://www.newscom.com/cgi-bin/prnh/20070712/NYTH072 )

Serving as the exclusive North American karaoke licensee for The Singing Bee, Outrageous International will release a special Singing Bee version of its popular i-Sing prior to the holiday season. The Singing Bee i-Sing will feature a yellow and black design and will allow users to sing along to their favorite tunes, listen to top hits, and record their own voices all at once. This ultimate handheld, portable device brings together MP3 and karaoke technologies like never before, forever changing the ways that we move to the music.

As millions of Americans continue to catapult The Singing Bee to the top of the ratings, i-Sing will help aspiring contestants learn their songs perfectly! i-Sing, which launched nationwide this summer, makes it easier than ever for people to show off their voices or just listen casually to their favorite tunes. From gifted performers to those who simply love to sing along, i-Sing gives everyone a chance to shine and have fun, even if they do not land a spot on national television.

"We're thrilled for the opportunity to collaborate with The Singing Bee, whom we view as a natural and ideal partner," said Alan J. Sutton, Chairman of Outrageous International, manufacturer of i-Sing. "Not only is The Singing Bee a thoroughly entertaining program, but it further demonstrates that music and singing a part of our every day lives. The Singing Bee i-Sing will offer aspiring singers and music lovers everywhere More Music Fun with an innovative MP3 experience, allowing them to showcase all that they've got anywhere at anytime!"

Unlike the i-Pod, i-Sing displays lyrics on its screen and contains an internal speaker and microphone. Users first load songs, then add lyrics onto the digital device, and sing-along wherever they want, whenever they want. Users can choose whether they want the actual vocals of the song to accompany them, or simply sing over the music. This creates the world's first karaoke player that enables the user to have the ability to have duets with their favorite singers or sing on their own.

i-Sing's innovative capabilities include revolutionary P.D.S.R Fusion Technology: Play - Display - Sing - Record all at the same time. Moreover, through proprietary lyric creator software, i-Sing enables users to easily input the lyrics to songs and even personalize them by creating their own lyrics. Through patented voice reduction technologies, users can reduce or eliminate the singer's voice to create instrument-only karaoke music.

i-Sing is currently available at Wal-Mart, Toys R Us, QVC, Meijers, Sears Wishbook, Hammacher Schlemmer, Linens N Things, Target.com, Wal-mart.com, Etoys.com, Amazon.com, Toys R Us.com, Kmart.com, Sears.com, and other fine retailers nationwide.

For more information about i-Sing and to see the i-Sing TV commercial, please visit

http://www.i-sing.com/. About Outrageous International

Outrageous is one of the most innovative toy, entertainment, and consumer products companies. Marketing and distributing products in over 50 countries worldwide, Outrageous makes and sells consumer electronic products such as MP3 players, karaoke machines, boom boxes, stereos, mobile phone accessories, robotics, multi-media devices, dolls, plush, activity sets, puzzles, action figures, handheld games, bath products and home cleaners. Outrageous has a multitude of license agreements and is a marketer of certain licensed products from Hershey's, Nintendo, Spiderman, Yu-gi-oh, Toy Story and other popular entertainment consumer products. Founded in 1998, Outrageous sells products at retailers such as Target, Toys "R" Us, JC Penney, and Wal-Mart.

Outrageous International

CONTACT: Josh Green of Bratskeir & Company, +1-212-679-2233,
jgreen@bratskeir.com

Web site: http://www.i-sing.com/

Published Oct. 1, 2007
Copyright © 2007 SYS-CON Media, Inc. — All Rights Reserved.
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Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

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