SYS-CON MEDIA Authors: Stackify Blog, Yeshim Deniz, Elizabeth White, Pat Romanski, Liz McMillan

News Feed Item

GfK’s MRI and SymphonyAI’s Simmons Research Combine in Joint Venture

MRI and Simmons Research will immediately combine in a joint venture to be called MRI-Simmons. The JV will be co-owned by GfK and SymphonyAI Group, with GfK as the majority partner.

With this new entity, these two leading research firms will combine their expertise in consumer insights, media profiling, and trends, bringing more investment in digital research and innovation to their clients.

The newly formed joint venture will offer agency, media, and advertiser clients the best in research and technology with the highest quality data, the strongest strategic partnerships, the most innovative digital platforms, and intuitive, easy-to-use visual reporting. This aligns with GfK’s clear vision of leveraging strong and unique data assets and enhancing them with highly relevant data science and analytics – not only descriptive analytics, but prescriptive as well. With the landscape becoming increasingly complex for clients’ research teams and the pressure for those teams to produce results with fewer resources, the new JV will offer the ease and efficiency of having one, high-quality partner to meet all their media research and insights needs.

For 40 years MRI has played an integral role in media and marketing plans for businesses throughout the US. Notably, for the past 20 years MRI’s national study and reporting services have been accredited by the Media Rating Council (MRC), which assures that audience measurement services are valid, reliable, and effective. MRI is the only service of its kind to maintain this exceptionally high level of quality and will continue to do so within this new joint venture. In addition, Simmons has provided the National Consumer Survey to help leading brands, agencies, and media companies effectively engage with consumers for more than 60 years.

“Clients have told us that they need new products and services, including applications and APIs, to be developed with velocity. This joint venture provides a strong talent base with an ability to focus more resources on different product areas, from enhancing and expanding current products to building new ones even faster,” said Gregg Lindner, President of GfK North America and Chairman of the new joint venture.

“MRI and Simmons together provide a scale not possible when operating as separate businesses. As a result, all our clients will have access to better technology and a more comprehensive range of solutions for faster and smarter decision-making with even more robust data and services,” said John Ouren, Simmons Chairman and board member of the new JV.

Anna Welch, current managing director of MRI, will lead the joint venture and Mike Drankwalter will lead all sales for the new entity.

About MRI

MRI’s focus on excellence has made it the leading provider of media and consumer research in the United States. Its Survey of the American Consumer® is used in the majority of US media and marketing plans and has long been the industry standard for magazine audience ratings. Through over 24,000 in-person interviews each year, MRI captures in-depth information on consumer media choices, attitudes, and consumption of products and services in nearly 600 categories.

For the past 20 years, MRI’s national study and reporting services have been accredited by the MRC, which assures that audience measurement services are valid, reliable, and effective. As part of its annual accreditation process, the MRC conducts rigorous audits of MRI’s methodology, fieldwork, analytics, and data handling systems. MRI is the only service of its kind to maintain this exceptionally high level of quality.

MRI is a division of GfK; to learn more, please visit www.mri.gfk.com and follow MRI on Twitter at @MRI_research.

About Simmons Research

Simmons Research is the leading source of cross-channel consumer intelligence. Simmons measures American consumer psychographics, preferences, attitudes, and media behaviors by closely overlaying survey and passively measured data using advanced measurement sciences. For more than 60 years, Simmons has helped leading brands, agencies, and media companies effectively engage with consumers, providing measurement of over 200,000 consumer elements, including all major media, 600 attitudes and opinions, 500 product categories, and 8,000 brands. For more information, please visit www.simmonsresearch.com and follow @simmonsresearch on Twitter.

About GfK

GfK connects data and science. Innovative research solutions provide answers for key business questions around consumers, markets, brands and media – now and in the future. As a research and analytics partner, GfK promises its clients all over the world “Growth from Knowledge”. For more information, please visit www.gfk.com and follow @GfK on Twitter.

About SymphonyAI Group

SymphonyAI Group (SAI) is a group of leading companies that transform the business enterprise with AI solutions. SAI companies provide the leading AI-centric solutions for driving revenue growth and operational excellence, for the retail, CPG, healthcare, industrial and media verticals, and for finance, IT and other key enterprise horizontal functions. Founded and led by Dr. Romesh Wadhwani, a successful technology entrepreneur and business leader, SymphonyAI is one of the fastest growing companies in business-to-business AI solutions with expected revenue this year of over $300 million and 1,500 employees. For more information, please visit www.symphonyai.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
Here to help unpack insights into the new era of using containers to gain ease with multi-cloud deployments are our panelists: Matt Baldwin, Founder and CEO at StackPointCloud, based in Seattle; Nic Jackson, Developer Advocate at HashiCorp, based in San Francisco, and Reynold Harbin, Director of Product Marketing at DigitalOcean, based in New York. The discussion is moderated by Dana Gardner, principal analyst at Interarbor Solutions.
Atmosera delivers modern cloud services that maximize the advantages of cloud-based infrastructures. Offering private, hybrid, and public cloud solutions, Atmosera works closely with customers to engineer, deploy, and operate cloud architectures with advanced services that deliver strategic business outcomes. Atmosera's expertise simplifies the process of cloud transformation and our 20+ years of experience managing complex IT environments provides our customers with the confidence and trust tha...
Today most companies are adopting or evaluating container technology - Docker in particular - to speed up application deployment, drive down cost, ease management and make application delivery more flexible overall. As with most new architectures, this dream takes significant work to become a reality. Even when you do get your application componentized enough and packaged properly, there are still challenges for DevOps teams to making the shift to continuous delivery and achieving that reducti...
GCP Marketplace is based on a multi-cloud and hybrid-first philosophy, focused on giving Google Cloud partners and enterprise customers flexibility without lock-in. It also helps customers innovate by easily adopting new technologies from ISV partners, such as commercial Kubernetes applications, and allows companies to oversee the full lifecycle of a solution, from discovery through management.
Skeuomorphism usually means retaining existing design cues in something new that doesn’t actually need them. However, the concept of skeuomorphism can be thought of as relating more broadly to applying existing patterns to new technologies that, in fact, cry out for new approaches. In his session at DevOps Summit, Gordon Haff, Senior Cloud Strategy Marketing and Evangelism Manager at Red Hat, discussed why containers should be paired with new architectural practices such as microservices rathe...
In 2014, Amazon announced a new form of compute called Lambda. We didn't know it at the time, but this represented a fundamental shift in what we expect from cloud computing. Now, all of the major cloud computing vendors want to take part in this disruptive technology. In his session at 20th Cloud Expo, John Jelinek IV, a web developer at Linux Academy, will discuss why major players like AWS, Microsoft Azure, IBM Bluemix, and Google Cloud Platform are all trying to sidestep VMs and containers...
Using serverless computing has a number of obvious benefits over traditional application infrastructure - you pay only for what you use, scale up or down immediately to match supply with demand, and avoid operating any server infrastructure at all. However, implementing maintainable and scalable applications using serverless computing services like AWS Lambda poses a number of challenges. The absence of long-lived, user-managed servers means that states cannot be maintained by the service. Lo...
Using serverless computing has a number of obvious benefits over traditional application infrastructure - you pay only for what you use, scale up or down immediately to match supply with demand, and avoid operating any server infrastructure at all. However, implementing maintainable and scalable applications using serverless computing services like AWS Lambda poses a number of challenges. The absence of long-lived, user-managed servers means that states cannot be maintained by the service. Lo...
With the new Kubernetes offering, ClearDATA solves one of the largest challenges in healthcare IT around time-to-deployment. Using ClearDATA's Automated Safeguards for Kubernetes, healthcare organizations have access to the container orchestration to dynamically deploy new containers on demand, monitor the health of each container for threats and seamlessly roll back faulty application updates to a previous version, avoid system-wide downtime and ensure secure continuous access to patient data.
With the rise of Docker, Kubernetes, and other container technologies, the growth of microservices has skyrocketed among dev teams looking to innovate on a faster release cycle. This has enabled teams to finally realize their DevOps goals to ship and iterate quickly in a continuous delivery model. Why containers are growing in popularity is no surprise — they’re extremely easy to spin up or down, but come with an unforeseen issue. However, without the right foresight, DevOps and IT teams may lo...
Docker and Kubernetes are key elements of modern cloud native deployment automations. After building your microservices, common practice is to create docker images and create YAML files to automate the deployment with Docker and Kubernetes. Writing these YAMLs, Dockerfile descriptors are really painful and error prone.Ballerina is a new cloud-native programing language which understands the architecture around it - the compiler is environment aware of microservices directly deployable into infra...
Signs of a shift in the usage of public clouds are everywhere. Previously, as organizations outgrew old IT methods, the natural answer was to try the public cloud approach; however, the public platform alone is not a complete solution. Complaints include unpredictable/escalating costs and mounting security concerns in the public cloud. Ultimately, public cloud adoption can ultimately mean a shift of IT pains instead of a resolution. That's why the move to hybrid, custom, and multi-cloud will ...
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...