SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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Communication Services in Emerging Asia-Pacific 2018-2023 - Facebook is Challenging Local Players and is Set to Become the Dominant Messaging Provider in the Region -

The "Communication Services in Emerging Asia-Pacific: Trends and Forecasts 2018-2023" report has been added to's offering.

Users are well-accustomed to OTT voice services, given the high levels of app penetration, though data allowances and poor quality of service on cellular networks remain significant barriers to further adoption

This report provides an outlook on the mobile communication services market in emerging Asia-Pacific (EMAP), including country views for China, Indonesia, Malaysia and the Philippines. It provides forecasts for voice and messaging services provided by both mobile network operators and over-the-top (OTT) providers.

This report provides:

  • forecasts for operator services including VoLTE, Wi-Fi calling and IP messaging, as well as traditional voice and messaging services
  • quantification of the level of substitution of traditional services by OTT alternatives
  • user and traffic forecasts for communication services, including OTT voice and messaging
  • an outlook for multi-device usage across smartphones, tablets and PCs/laptops
  • data provided for the region as a whole and for Bangladesh, China, India, Indonesia, Malaysia, Myanmar, Pakistan, the Philippines, Thailand and Vietnam
  • individual profiles for China, Indonesia, Malaysia and the Philippines

Key Metrics

Non-operator/OTT services

  • Voice and messaging
  • Active users by device type
  • Outgoing traffic by device type

Operator traditional services

  • Handsets
  • Circuit-switched (CS) voice and SMS
  • Outgoing traffic

Operator IP-based services

  • Active users by service type:
    • VoLTE, Wi-Fi calling, IP messaging
  • Outgoing traffic by service type
    • VoLTE, Wi-Fi calling, IP messaging
  • Retail revenue
    • voice and messaging
    • average spend per user

Who Should Read this Report?

  • Strategy and planning executives that are responsible for mobile operators' communication services strategies and partnerships with OTT players.
  • Executives in mobile operators' technology and innovations teams that are responsible for developing communication services.
  • Marketing executives at vendors of communication services equipment and software, as it will help them to understand the needs of their operator customers and to size the addressable market for their products.

Countries Covered

  • Bangladesh
  • China
  • EMAP Region
  • India
  • Indonesia
  • Malaysia
  • Myanmar
  • Pakistan
  • Rest of EMAP Region
  • Thailand
  • The Philippines
  • Vietnam
  • Worldwide

Key Topics Covered

Chapter Nos.

6. Executive summary

7. Worldwide trends

8. Worldwide: 72 trillion OTT IP messages were sent in 2018; this is 12 times the number of messages that were sent using SMS

9. Worldwide: 80% of smartphone users were active on OTT messaging apps in 2018; the penetration of these apps will slow down in the coming years

10. Worldwide: the OTT communication market is heading towards saturation; Facebook's future revenue growth will come from enhanced user monetisation

11. Worldwide: smartphones will continue to be the dominant communication devices, but the use of emerging devices will increase

12. Worldwide: strategic responses from operators vary significantly in different regions

13. Worldwide: operators are migrating smartphone users to VoLTE services; nearly 3.5 billion VoLTE subscribers are expected by 2023

14. Worldwide: many operators are rolling out Wi-Fi calling, primarily to improve indoor coverage; the roll-out of Wi-Fi 6 will further increase its adoption and usage

15. Worldwide: the number of RCS users is growing rapidly as operators worldwide are rolling out the technology on Android devices

16. Regional trends

17. Emerging Asia-Pacific: Facebook is challenging local players and is set to become the dominant messaging provider in the region

18. Emerging Asia-Pacific: the roll-out of voice and video features on common communication services has made users accustomed to OTT voice services

19. Country-level trends

20. China: Tencent's services dominate the messaging markets; operators are focusing on voice services

21. Indonesia: LINE dominates the youth market; operators are focusing on improving LTE (and voice) coverage

22. Malaysia: Facebook dominates the app market and is driving regional platform players out

23. Philippines: operators are hoping for success with RCS in what remains a strong traditional messaging market

24. Forecast methodology and assumptions

25. Forecast outputs and definitions

For more information about this report visit

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