SYS-CON MEDIA Authors: Maria C. Horton, Jason Bloomberg, Elizabeth White, Zakia Bouachraoui, Andy Thurai

News Feed Item

Personalized Stories Are the Best Stories

IpLearn’s technology can help Apple News+ craft the best stories ever told. The technology takes Apple News+ to the next level with more focus and relevance: stories are tailored to each individual user through aggregating contents based on the user’s interests, locations, and social network data.

IpLearn’s patented technology is more than just a large library of popular titles. Instead, news and entertainment items are personalized stories that morph with the most current and accurate information, becoming resourceful points of immersive experience. So if a user on the West Coast expresses interest in the university admissions scandal, news stories about the controversy at Stanford University are featured over Yale. Those items are supplemented with discussions in the user’s social networks—a post from a Facebook friend about her personal knowledge of the Stanford coach, and Snapchat images of the celebrities in the case from a friend.

As a user changes locations or expresses new preferences, the story changes too. If the user travels to Honolulu and expresses interest in outdoor activities, the feed may feature local hiking trails and friends’ reviews for scuba diving around Hanauma Bay. Feeds can also be time-sensitive, featuring upcoming events in the user’s area, with photos and videos that promote local gallery or restaurant openings, concerts, or exhibits. The feed can also present urgent events, like a huge-storm alert.

Once a user’s interest in a particular news event or entertainment item is identified, our technology automatically generates a story for the user with the most up-to-date and personalized information. There’s no sifting aimlessly through a list of titles that just happens to be available. Instead, users get stories that engage and inform their life experiences, all while staying immersed in their lives and connected to their networks.

IpLearn, a Silicon Valley company, develops innovation backed by high-quality patents.

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