CHICAGO and NEW YORK, Oct. 3 /PRNewswire/ -- Gameloft(R), a leading publisher and developer of video games for mobile phones, and Firefly Mobile, the first pay as you go service provider and designer of phones for kids and tweens, today jointly announced a partnership to distribute Gameloft's top selling mobile games for the new flyPhone(TM). The flyPhone(TM) is the first phone created exclusively for tweens, and will launch in October 2007. The games that will be available at launch are: Shrek the Third, Dogz, Bubble Bash, Pirates Adventure, Rayman Kart, Meteos, Horse Riding Academy and Naval Battle.

The flyPhone(TM) was designed from the ground up with tweens in mind and is fully loaded with an MP3 player, video player, camera, mobile games and texting. Select Gameloft(R) games can be downloaded via Firefly's flyKicks(TM) software which comes with the phone and connects tweens to the flyStore(TM), Firefly's virtual store featuring age appropriate materials for the tween crowd. There, users can purchase games for download onto their flyPhone(TM).

"We are excited to offer our best titles to the early adopters that make up the core of Firefly's customer base," said Gonzague de Vallois, vice-president, publishing, Gameloft. "Our philosophy has always been to provide entertainment on the go through fun and innovative games and Firefly's tech savvy tweens can now take advantage of our diverse mix of games."

"Gameloft was a natural choice for us since we wanted to launch the flyPhone(TM) with gaming content that offered quality plus excitement," said Firefly Mobile CEO, Patrick Marry. "It is becoming increasingly important for our tween demographic to have mobile content that is innovative, unique and is a reflection of their identity. Gameloft is the perfect partner to do that."

About Gameloft

Gameloft is a leading international publisher and developer of video games for mobile phones. Established in 1999, it has emerged as one of the top innovators in its field. The company creates games for mobile handsets equipped with Java, Brew or Symbian technology. The total number of games-enabled handsets is anticipated to exceed two billion units in 2008.

Partnership agreements with leading licensors and sports personalities such as Ubisoft Entertainment, Universal Pictures, Dreamworks Animations SKG, Endemol, 20th Century Fox, Viacom, Sony Pictures, Warner Bros., FifPro, Lamborghini, Vans, Paris Hilton, Derek Jeter, Vijay Singh, Reggie Bush or Llewton Hewitt allow Gameloft to form strong relationships with international brands. In addition to the partnerships, Gameloft owns and operates titles such as Block Breaker Deluxe, Asphalt: Urban GT and New York Nights.

Through agreements with major telephone wireless carriers, handset manufacturers, specialized distributors and its online shop, Gameloft has a distribution network in over 75 plus countries.

Gameloft has worldwide offices in New York, San Francisco, Seattle, Montreal, Mexico, Buenos Aires, Paris, London, Cologne, Milan, Madrid, Copenhagen, Warsaw, New Delhi, Seoul, Beijing, Hong Kong, Tokyo and Sydney. Gameloft is listed on Euronext Paris (ISIN: FR0000079600, Bloomberg: GFT FP, Reuters: GLFT.PA)

For more information visit http://www.gameloft.com/. About the flyPhone(TM)

The flyPhone(TM) has a MSRP of $124.99 and comes with flyKicks(TM) software, USB cable, instruction manual and stereo hands-free headset. Additionally, the flyPhone(TM) phone book holds up to 500 parent approved numbers (inbound and outbound). Minutes can be bought in bundles via http://www.fireflymobile.com/ or at retail through minute cards at rates as low as 10 cents a minute, offering parents an easy way to control costs. Best of all, there is never a contract to sign. The flyPhone(TM) is available at major retailers in the U.S. including Toys R Us, J&R Music World, BarnesandNoble.com, Wal*Mart.com and selected Target stores.

About Firefly Mobile

Firefly Mobile is dedicated to making everyday life easier by providing unique mobile products for niche markets.

The original Firefly Blue phone is winner of the 2007 Red Herring 100 Award, 2006 Consumer Electronic Association "Best of Innovations" Award, 2006 Kid Power Breakout Award and 2005 CTIA Wireless Widget Award for Coolest New Wireless Device. The company's products are targeted to children from ages 5-12 and are available at major retailers in the U.S. including Target, Toys R Us, Kmart, BarnesandNoble.com, as well as regional mobile phone operators. Firefly Mobile presently manufactures cell phones for the U.S., Latin America, Europe and Australia. For more information, please visit http://www.fireflymobile.com/.

CONTACT: Katie McDougall, katiem@dca-dcpr.com, or Ilyse Strongin,
ilyse@dca-dcpr.com, +1-312-850-4273, or Tali Hylen, tali@dca-dcpr.com,
+1-810-730-0032, all for Firefly Mobile; or Sanette Chao of Gameloft,
+1-212-994-2495, sanette.chao@gameloft.com

Web site: http://www.fireflymobile.com/
http://www.gameloft.com/