SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Carmen Gonzalez, Roger Strukhoff, David Linthicum

News Feed Item

CrowdRiff Debuts Travel Stories in Partnership with Destination British Columbia

CrowdRiff, the leading visual marketing platform for travel and tourism brands, today announced Travel Stories, the world’s first connected story experience for travelers. Travel Stories – which provides a mobile-first, visually immersive experience for travelers to plan their trips – officially launched today in collaboration with Destination BC, British Columbia’s provincial tourism organization. Now live on HelloBC.com, Travel Stories enable Destination BC to automatically publish stories created by partners within its all-new BC Story Network in alignment with its Content Commonwealth strategy – a shared approach to content marketing, built on common tools, processes, and expertise. Through Travel Stories, Destination BC is creating a seamless narrative for travelers that makes it easy for them to research and more effectively plan their trips to BC, Canada’s western-most province. Participants in the BC Story Network include 29 regional and community destinations within BC, such as Kootenay Rockies Tourism, Tourism Kamloops, Tourism Whistler, Tourism Golden, and Destination Campbell River, as well as associations like British Columbia Golf and corridors like Scenic 7.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20191108005137/en/

“The BC Story Network is the first of its kind in Canada, and a great example of how strong partnerships are driving innovation in BC’s tourism industry,” said Marsha Walden, CEO of Destination BC. “Consumer behaviour is shifting rapidly, and this innovative partnership with CrowdRiff has given Destination BC and our partners across the province the ability to inspire potential visitors through a format that’s seeing exponential growth, globally.”

Stories are one of the fastest-growing formats in the history of digital marketing. Since the inception of this highly visual and easily digestible format, the growth has been staggering. Snapchat, where the Stories format originated, has more than 200 million daily active users; and there are an estimated 500 million daily active users that consume or create Stories on each of these platforms: Facebook, Messenger, Instagram, and WhatsApp – with more users trying out the feature every day.

Travel Stories is powered by CrowdRiff, the leading visual marketing platform for travel and tourism brands. As the world’s first connected story experience for travelers, Travel Stories enables Destination BC and its tourism industry partners to capitalize on the explosive growth of the Stories format, as well as significantly expand their ability to scale and share content across the destination in powerful ways not previously imagined:

  • Travel Stories are contextual and offer much more data to provide travelers with the depth of information needed in researching a destination;
  • With its omni-channel approach, the same Travel Stories can be created once and shared everywhere, from a destination’s website to Google Search, Facebook, and Instagram to exponentially increase the reach of the rich content being shared;
  • Travel Stories are connected across the travel ecosystem, eliminating the need for brands to manually connect with partners to source local stories. This networked experience enables a traveler interested in a particular destination to view stories from different partners – and easily connect with them if so desired – without having to actively seek out each one individually.
  • The content shared through Travel Stories is evergreen.

The new stories format being used by Destination BC also addresses a notable challenge faced by destination marketers. While traditional marketing begins with awareness, followed by consideration, and then purchase; in the travel industry, consumers are constantly moving up and down the funnel before making a decision. Travel Stories ensures that content meets the needs of the traveler at every stage, with more in-depth information or the ability to book travel experiences just one swipe or click away. This innovative, mobile-first, visually immersive format of storytelling is poised to change how travel marketers share their content online.

“We are seeing a convergence of trends when it comes to the new stories format, driven largely by rapid consumer adoption and search engines like Google investing in the format. Traditionally, marketers in the travel ecosystem have only focused on their particular brand within a traveler’s journey. We saw the opportunity to create a connected experience for the traveler that brings together a variety of travel partners – from destinations to attractions to outdoor adventure and activities,” said Dan Holowack, co-founder and CEO of CrowdRiff. “As one of the most innovative travel brands in the world, Destination BC was the perfect partner to bring Travel Stories to life.”

Since the Travel Stories pilot launched this summer, participants in the BC Story Network across the province have created over 800 stories, resulting in over 1.4 million impressions and 145,000 story views.

“Our research has shown that over half of mobile site visitors click away if a page takes longer than three seconds to load,” said Jon Bromstein, Head of Industry, Government & Tourism at Google Canada.

“By leveraging AMP for travel stories, Destination BC is able to immediately capture the imagination of travellers and build instantaneous connections, leveraging a lightning-fast user experience.”

Travel Stories, powered by CrowdRiff, is being unveiled today at CrowdRiff’s inaugural conference, SEE2019, taking place in Toronto. An acronym for Seek, Explore, Experience – the SEE2019 conference has brought together the world’s smartest (and coolest) travel and tourism marketers for two days of keynote talks, hands-on training, networking, and adventure.

Additional information on Travel Stories, powered by CrowdRiff, is available at crowdriff.com/travel-stories.

About Destination British Columbia

Destination BC is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. Destination BC receives approximately $52 million each year, out of a Provincial investment of about $140 million in BC’s tourism ecosystem as a whole. These investments help to improve the visitor experience, support businesses and communities, and strengthen BC’s worldwide reputation as a destination of choice. For more information about Destination BC’s programs and services, please visit: http://www.DestinationBC.ca/

About CrowdRiff

CrowdRiff is an AI-powered content marketing platform purpose-built for the travel and tourism industry. The platform combines content discovery, digital asset management, and content delivery tools that enable marketers to source and share top performing visuals with their respective audiences, at scale. To date, CrowdRiff has processed over 500 million images, and the company currently works with over 700 leading travel and tourism brands globally, including Destination BC, Colorado Tourism Office, CityPASS, and the Netherlands Board of Tourism and Conventions. For more information, visit crowdriff.com.

More Stories By Business Wire

Copyright © 2009 Business Wire. All rights reserved. Republication or redistribution of Business Wire content is expressly prohibited without the prior written consent of Business Wire. Business Wire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
Moroccanoil®, the global leader in oil-infused beauty, is thrilled to announce the NEW Moroccanoil Color Depositing Masks, a collection of dual-benefit hair masks that deposit pure pigments while providing the treatment benefits of a deep conditioning mask. The collection consists of seven curated shades for commitment-free, beautifully-colored hair that looks and feels healthy.
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
The textured-hair category is inarguably the hottest in the haircare space today. This has been driven by the proliferation of founder brands started by curly and coily consumers and savvy consumers who increasingly want products specifically for their texture type. This trend is underscored by the latest insights from NaturallyCurly's 2018 TextureTrends report, released today. According to the 2018 TextureTrends Report, more than 80 percent of women with curly and coily hair say they purcha...
We all love the many benefits of natural plant oils, used as a deap treatment before shampooing, at home or at the beach, but is there an all-in-one solution for everyday intensive nutrition and modern styling?I am passionate about the benefits of natural extracts with tried-and-tested results, which I have used to develop my own brand (lemon for its acid ph, wheat germ for its fortifying action…). I wanted a product which combined caring and styling effects, and which could be used after shampo...
Steaz, the nation's top-selling organic and fair trade green-tea-based beverage company, announces its 2017 "Mind. Body. Soul." tour, which will bring authentic experiences inspired by the brand's signature Mind. Body. Soul. tagline to life across the country. The tour will inform, educate, inspire and entertain through events, digital activations and partner-curated experiences developed to support the three pillars of complete health and wellness.
The precious oil is extracted from the seeds of prickly pear cactus plant. After taking out the seeds from the fruits, they are adequately dried and then cold pressed to obtain the oil. Indeed, the prickly seed oil is quite expensive. Well, that is understandable when you consider the fact that the seeds are really tiny and each seed contain only about 5% of oil in it at most, plus the seeds are usually handpicked from the fruits. This means it will take tons of these seeds to produce just one b...
The platform combines the strengths of Singtel's extensive, intelligent network capabilities with Microsoft's cloud expertise to create a unique solution that sets new standards for IoT applications," said Mr Diomedes Kastanis, Head of IoT at Singtel. "Our solution provides speed, transparency and flexibility, paving the way for a more pervasive use of IoT to accelerate enterprises' digitalisation efforts. AI-powered intelligent connectivity over Microsoft Azure will be the fastest connected pat...
There are many examples of disruption in consumer space – Uber disrupting the cab industry, Airbnb disrupting the hospitality industry and so on; but have you wondered who is disrupting support and operations? AISERA helps make businesses and customers successful by offering consumer-like user experience for support and operations. We have built the world’s first AI-driven IT / HR / Cloud / Customer Support and Operations solution.
ScaleMP is presenting at CloudEXPO 2019, held June 24-26 in Santa Clara, and we’d love to see you there. At the conference, we’ll demonstrate how ScaleMP is solving one of the most vexing challenges for cloud — memory cost and limit of scale — and how our innovative vSMP MemoryONE solution provides affordable larger server memory for the private and public cloud. Please visit us at Booth No. 519 to connect with our experts and learn more about vSMP MemoryONE and how it is already serving some of...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Codete accelerates their clients growth through technological expertise and experience. Codite team works with organizations to meet the challenges that digitalization presents. Their clients include digital start-ups as well as established enterprises in the IT industry. To stay competitive in a highly innovative IT industry, strong R&D departments and bold spin-off initiatives is a must. Codete Data Science and Software Architects teams help corporate clients to stay up to date with the mod...
As you know, enterprise IT conversation over the past year have often centered upon the open-source Kubernetes container orchestration system. In fact, Kubernetes has emerged as the key technology -- and even primary platform -- of cloud migrations for a wide variety of organizations. Kubernetes is critical to forward-looking enterprises that continue to push their IT infrastructures toward maximum functionality, scalability, and flexibility. As they do so, IT professionals are also embr...
Platform9, the leader in SaaS-managed hybrid cloud, has announced it will present five sessions at four upcoming industry conferences in June: BCS in London, DevOpsCon in Berlin, HPE Discover and Cloud Computing Expo 2019.
At CloudEXPO Silicon Valley, June 24-26, 2019, Digital Transformation (DX) is a major focus with expanded DevOpsSUMMIT and FinTechEXPO programs within the DXWorldEXPO agenda. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throug...
When you're operating multiple services in production, building out forensics tools such as monitoring and observability becomes essential. Unfortunately, it is a real challenge balancing priorities between building new features and tools to help pinpoint root causes. Linkerd provides many of the tools you need to tame the chaos of operating microservices in a cloud native world. Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. I...