The movement towards Web TV programming gives content owners, organizations and marketers a whole new set of tools to explore interactive ways of engaging their audience. However, it also creates two core challenges: viewers are free to watch any program, any time; and these viewers have a low tolerance for traditional, scheduled commercial breaks. Companies now need to devise unobtrusive, highly targeted methods to monetize their audiences, creating mutually beneficial relationships between the consumer and the advertiser.

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This session will explore:

• Evolution of Web TV platforms

• Monetization strategies: integrated product placements and ad opportunities

• Best-practice case studies

Speaker Bio: David Graves is Chairman and Founder of PermissionTV. Having previously held held senior executive positions at Reuters, Westinghouse Broadcasting (now CBS), and Yahoo! he can provide first-hand insight on the Web TV industry evolution, current advertising opportunities, monetizing the Web TV audience, business/technology/user demands and ramifications, as well as his thoughts on the industry’s future.