RelevantNoise, an Adverb Media Company, Launches New Social Media Mining Technology
Sonar Delivers Real-Time Insight Into Social Internet, Blogs
Oct. 19, 2007 02:15 PM
FLEMINGTON, NJ -- (MARKET WIRE) -- 10/19/07 -- Adverb Media announced today that
RelevantNoise, a technology company dedicated to mining social media for
business intelligence, is launching a new version of its exclusive Sonar
dashboard. Sonar is a web-based technology that allows users to quickly
uncover intelligence from social media (such as blogs, message boards and
online communities), enabling them to understand the "conversations" around
their brands to discover opportunities, avert potential disaster, and
measure the level of engagement across audiences.
RelevantNoise will be launching Sonar at The PRSA International Conference
at the Marriott Philadelphia Downtown, October 20-23. Live demos will be
offered at booth #505 in the exposition hall.
The new version of Sonar is a user-driven tool that gives clients a
real-time, 360-degree view of the user-generated content around their
brand. The technology delivers the data in an easy-to-read format that
includes both eye-friendly charts and quick access to actual blog posts and
other text.
Sonar delivers real-time intelligence to determine:
-- Volume: How much is being said about client brands across social
media? How has that level changed over time?
-- Tone: Are the conversations around those brands positive or negative,
and how has that changed over time?
-- Demographics: Who are the creators of the user-generated media
mentioning those brands?
-- Influence level: Which bloggers are the real "authorities" writing
about those brands -- and how often are they writing about them?
-- Comparison charts: How does a brand's share of voice (and share of
tone) compare to its competitors -- or within its own family of brands?
-- Advanced Search: Users can create complex searches using criteria such
as multiple keywords, by demographics, or by blog platform or community.
Users can also save searches and reports for future sessions.
Dan Lynn, CEO of Adverb Media, is excited about the technology launch.
"Social media is a powerful and emerging media. Businesses are beginning to
understand how critical it is to monitor social media for both brand
management and as a metric for engagement. RelevantNoise is uniquely able
to deliver the intelligence brand owners need because we not only have the
technology, but as an Adverb Media company, we fully understand the needs
of brand managers and offer a complete set of solutions to address those
needs."
Sonar is licensed "by the seat," and additional services are available.
For more information and live demonstration, visit RelevantNoise at the
PRSA International Conference, booth #505. Contact RelevantNoise at
908.788.8322 or email aevans@relevantnoise.com.
About Adverb Media
Adverb Media is the parent company of leading digital marketing and
technology companies DigitalGrit, Temel and RelevantNoise. Adverb Media is
dedicated to helping global marketers at companies like Sony Electronics
Inc, Head Skis and Cephalon Pharmaceuticals fully leverage the Internet to
drive measurable business results.
Headquartered in Boonton, New Jersey, Adverb Media also has locations in
New York City and Los Angeles, as well as Boise, Idaho, and Flemington, New
Jersey.
Learn more about Adverb Media at www.adverbmedia.com. For additional
information, please contact Aimee Kessler Evans at 973-316-9696 ext. 165 or
via email at aevans@adverbmedia.com. For media inquiries, contact Candace
Vadnais at PFS Marketwyse at 973.812.8883, ext. 430 or via email at
cvadnais@pfsmarketwyse.com.
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For Immediate Release
Contact:
Aimee Kessler Evans
Adverb Media
973.316.9696 x165
Mobile: 973.568.8411 Email Contact
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