SYS-CON MEDIA Authors: Zakia Bouachraoui, Liz McMillan, Yeshim Deniz, Janakiram MSV, Carmen Gonzalez

News Feed Item

Trick?... or Treat? Children's Staggering Sugar Consumption Unmasked in Time for Halloween

First 5 California, Westfield Partner to Reduce Childhood Obesity

LOS ANGELES, CA -- (MARKET WIRE) -- 10/29/07 -- This Halloween parents of preschoolers should be spooked by recent findings that their child is eating 60 percent more than their body weight in sugar. First 5 California today called attention to these findings as part of a kick-off event announcing its new partnership with Westfield, one of the world's largest mall operators, to help curb the growing obesity problem. As a first step, Westfield will hand out First 5 California temporary tattoos at concierge centers during trick-or-treat events at participating Westfield shopping centers across California.

"While there are many causes of childhood obesity, today we are raising awareness of a major culprit -- eating too much sugar," said Kris Perry, executive director of First 5 California. "Partnering with Westfield will go a long way in helping First 5 California spread our messages on the importance of good nutrition and physical activity in a setting that is familiar and family friendly."

According to a January 2005 study in the Journal of Pediatrics, the average 4- to 5-year-old consumes 17 teaspoons of added sugar a day, which amounts to approximately 64.6 pounds of added sugar a year. The majority of a child's added sugar intake comes from fruit drinks, high-fat desserts, soft drinks and candy.

Currently, one in three children in California is overweight or at risk of becoming overweight, regardless of age, race or gender. Recent research suggests infants and children who are overweight at any point are more likely to remain overweight and even become obese by age 12. If left unchecked, obesity can lead to serious health problems, including type 2 diabetes, heart disease, stroke and cancer.

As a result of the growing obesity problem, the current generation of children may have shorter life expectancies than their parents.

"We believe so strongly in the importance of this initiative, that Westfield is providing in-kind marketing and outreach opportunities valued at more than $1 million to help First 5 California educate families on how to address this issue," said Katy Dickey, Westfield's executive vice president of corporate communications. "We know our shopping centers in California are effective places to market products, but now they also play a key role in reaching out, educating and informing our customers."

In the coming months, Westfield shopping centers will have First 5 California brochures and signage designed to help parents better understand ways to reduce the risk of obesity in their children.

First 5 California's collaboration with Westfield is part of the First 5 F.A.N. Club, a partnership between First 5 California, Governor Arnold Schwarzenegger's Get Healthy California! and corporations such as Westfield. The program was created to educate the public about the importance of good nutrition and physical activity for children 0 to 5 in order to help curb the obesity epidemic.

The First 5 F.A.N. Club is the newest addition to First 5 California's ongoing comprehensive childhood obesity prevention and awareness campaign. Other campaign efforts include hard-hitting television, radio and billboard advertisements that have received national media attention; the first-ever public education campaign targeting childhood obesity in the Asian and Pacific Islander American (APIA) community; and First 5 California's interactive "Hands-On Health" mobile exhibit which has traveled to nearly 100 cities across California to raise awareness of the health risks children face in their first five years.

Early next year, First 5 California will join forces with renowned Mexican-American Chef Laura Diaz -- known by her fans as Chef LaLa -- to launch a recipe booklet with tips on nutrition for families with young children.

About First 5 California

First 5 California, also known as the California Children and Families Commission, was established after voters passed Proposition 10 in November 1998, adding a 50 cents-per-pack tax on cigarettes to fund education, health, childcare and other programs for expectant parents and children up to age 5. For more information please visit http://www.ccfc.ca.gov.

Editor's Note: List of malls attached.

                            Westfield
                Locations Throughout California

       Location                    City               Address
------------------------------  -------------   -------------------------
Westfield Century City          Los Angeles     1801 Avenue of the Stars,
                                                 Suite 833
Westfield Downtown Plaza        Sacramento      547 L Street
Westfield Fashion Square        Sherman Oaks    14006 Riverside Drive,
                                                 Suite 17
Westfield Fox Hills             Culver City     294 Fox Hills Mall
Westfield Galleria at Roseville Roseville       1151 Galleria Blvd., Suite
                                                 254
Westfield Horton Plaza          San Diego       324 Horton Plaza
Westfield MainPlace             Santa Ana       2800 N. Main Street, Suite
                                                 775
Westfield Mission Valley        San Diego       1640 Camino del Rio North,
                                                 #351
Westfield North County          Escondido       272 E. Via Rancho Parkway
Westfield Oakridge              San Jose        925 Blossom Hill Road,
                                                 Suite 2005
Westfield Palm Desert           Palm Desert     72-840 Highway 111
Westfield Parkway               El Cajon        415 Parkway Plaza
Westfield Plaza Bonita          National City   3030 Plaza Bonita Rd.,
                                                 #2075
Westfield Plaza Camino Real     Carlsbad        2525 El Camino Real, #100
Westfield Promenade             Woodland Hills  6100 Topanga Canyon Blvd.
Westfield San Francisco Centre  San Francisco   865 Market St., Box A
Westfield Santa Anita           Arcadia         400 South Baldwin Ave.,
                                                 Suite 231
Westfield Solano                Fairfield       1350 Travis Blvd.
Westfield Topanga               Canoga Park     6600 Topanga Canyon Blvd.,
                                                 Suite 1M
Westfield UTC                   San Diego       4545 La Jolla Village
                                                 Drive, Suite E-25
Westfield Valencia Town Center  Valencia        24201 West Valencia Blvd.,
                                                 Suite 150
Westfield Valley Fair           Santa Clara     2855 Stevens Creek Blvd.,
                                                 Suite 2178
Westfield West Covina           West Covina     112 Plaza Drive


Image Available: http://www2.marketwire.com/mw/frame_mw?attachid=613102

Add to DiggBookmark with del.icio.usAdd to Newsvine

CONTACT:
Elisa Bupara
(916) 263-1044

More Stories By Marketwired .

Copyright © 2009 Marketwired. All rights reserved. All the news releases provided by Marketwired are copyrighted. Any forms of copying other than an individual user's personal reference without express written permission is prohibited. Further distribution of these materials is strictly forbidden, including but not limited to, posting, emailing, faxing, archiving in a public database, redistributing via a computer network or in a printed form.

Latest Stories
ShieldX's CEO and Founder, Ratinder Ahuja, believes that traditional security solutions are not designed to be effective in the cloud. The role of Data Loss Prevention must evolve in order to combat the challenges of changing infrastructure associated with modernized cloud environments. Ratinder will call out the notion that security processes and controls must be equally dynamic and able to adapt for the cloud. Utilizing four key factors of automation, enterprises can remediate issues and impro...
CloudEXPO has been the M&A capital for Cloud companies for more than a decade with memorable acquisition news stories which came out of CloudEXPO expo floor. DevOpsSUMMIT New York faculty member Greg Bledsoe shared his views on IBM's Red Hat acquisition live from NASDAQ floor. Acquisition news was announced during CloudEXPO New York which took place November 12-13, 2019 in New York City.
In an age of borderless networks, security for the cloud and security for the corporate network can no longer be separated. Security teams are now presented with the challenge of monitoring and controlling access to these cloud environments, at the same time that developers quickly spin up new cloud instances and executives push forwards new initiatives. The vulnerabilities created by migration to the cloud, such as misconfigurations and compromised credentials, require that security teams t...
Cloud is the motor for innovation and digital transformation. CIOs will run 25% of total application workloads in the cloud by the end of 2018, based on recent Morgan Stanley report. Having the right enterprise cloud strategy in place, often in a multi cloud environment, also helps companies become a more intelligent business. Companies that master this path have something in common: they create a culture of continuous innovation. In his presentation, Dilipkumar Khandelwal outlined the latest...
The graph represents a network of 1,329 Twitter users whose recent tweets contained "#DevOps", or who were replied to or mentioned in those tweets, taken from a data set limited to a maximum of 18,000 tweets. The network was obtained from Twitter on Thursday, 10 January 2019 at 23:50 UTC. The tweets in the network were tweeted over the 7-hour, 6-minute period from Thursday, 10 January 2019 at 16:29 UTC to Thursday, 10 January 2019 at 23:36 UTC. Additional tweets that were mentioned in this...
The use of containers by developers -- and now increasingly IT operators -- has grown from infatuation to deep and abiding love. But as with any long-term affair, the honeymoon soon leads to needing to live well together ... and maybe even getting some relationship help along the way. And so it goes with container orchestration and automation solutions, which are rapidly emerging as the means to maintain the bliss between rapid container adoption and broad container use among multiple cloud host...
Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more business becomes digital the more stakeholders are interested in this data including how it relates to business. Some of these people have never used a monitoring tool before. They have a question on their mind like "How is my application doing" but no id...
The term "digital transformation" (DX) is being used by everyone for just about any company initiative that involves technology, the web, ecommerce, software, or even customer experience. While the term has certainly turned into a buzzword with a lot of hype, the transition to a more connected, digital world is real and comes with real challenges. In his opening keynote, Four Essentials To Become DX Hero Status Now, Jonathan Hoppe, Co-Founder and CTO of Total Uptime Technologies, shared that ...
Is advanced scheduling in Kubernetes achievable?Yes, however, how do you properly accommodate every real-life scenario that a Kubernetes user might encounter? How do you leverage advanced scheduling techniques to shape and describe each scenario in easy-to-use rules and configurations? In his session at @DevOpsSummit at 21st Cloud Expo, Oleg Chunikhin, CTO at Kublr, answered these questions and demonstrated techniques for implementing advanced scheduling. For example, using spot instances and co...
Platform-as-a-Service (PaaS) is a technology designed to make DevOps easier and allow developers to focus on application development. The PaaS takes care of provisioning, scaling, HA, and other cloud management aspects. Apache Stratos is a PaaS codebase developed in Apache and designed to create a highly productive developer environment while also supporting powerful deployment options. Integration with the Docker platform, CoreOS Linux distribution, and Kubernetes container management system ...
Because Linkerd is a transparent proxy that runs alongside your application, there are no code changes required. It even comes with Prometheus to store the metrics for you and pre-built Grafana dashboards to show exactly what is important for your services - success rate, latency, and throughput. In this session, we'll explain what Linkerd provides for you, demo the installation of Linkerd on Kubernetes and debug a real world problem. We will also dig into what functionality you can build on ...
DevOps is a world surrounded by information, starting from a single commit and ending in roll out to production. In this talk, I'll introduce you to the world of Taboola DevOps data collection, to better understand what goes on under the hood. The system we've developed in-house helps us collect and analyse the entire DevOps process from the very first commit all the way to production. It provides us a full clear view with a drill-down toolset that helps keep us away from the dark side. ...
In his session at 20th Cloud Expo, Mike Johnston, an infrastructure engineer at Supergiant.io, will discuss how to use Kubernetes to setup a SaaS infrastructure for your business. Mike Johnston is an infrastructure engineer at Supergiant.io with over 12 years of experience designing, deploying, and maintaining server and workstation infrastructure at all scales. He has experience with brick and mortar data centers as well as cloud providers like Digital Ocean, Amazon Web Services, and Rackspace....
After years of investments and acquisitions, CloudBlue was created with the goal of building the world's only hyperscale digital platform with an increasingly infinite ecosystem and proven go-to-market services. The result? An unmatched platform that helps customers streamline cloud operations, save time and money, and revolutionize their businesses overnight. Today, the platform operates in more than 45 countries and powers more than 200 of the world's largest cloud marketplaces, managing mo...
Containerized software is riding a wave of growth, according to latest RightScale survey. At Sematext we see this growth trend via our Docker monitoring adoption and via Sematext Docker Agent popularity on Docker Hub, where it crossed 1M+ pulls line. This rapid rise of containers now makes Docker the top DevOps tool among those included in RightScale survey. Overall Docker adoption surged to 35 percent, while Kubernetes adoption doubled, going from 7% in 2016 to 14% percent.