DUBLIN, Ireland and WASHINGTON, Oct. 30 /PRNewswire/ -- dotMobi, the company behind the first and only Internet address exclusively for mobile phones, today announced the second of three monthly online auctions for highly desired premium domain names. Beginning Wednesday, Oct. 31 and closing on Wednesday, Nov. 7, an auction of 100 "Premium Names" will be available through Sedo.com.

dotMobi's first online auction hosted by Sedo, in September 2007, was a major success with hosting.mobi sold for $101,000 plus bank.mobi and download.mobi both selling for more than $50,000 apiece.

This second auction features names that companies in the dating and travel industries will find extremely desirable, including car.mobi, gps.mobi, gay.mobi, kiss.mobi, lesbian.mobi, love.mobi and map.mobi. Other names to be auctioned include baby.mobi, beauty.mobi, cameras.mobi, gold.mobi, lawyers.mobi, new.mobi and smile.mobi.

The dotMobi Premium Names list is a set of more than 5,000 commonly used words that dotMobi set aside during its formation. dotMobi is the first domain company to offer selected names directly to the market via an auction process rather than a traditional "first come, first served" process.

"The success of our first online auction generated more than $850,000, proving that the market is seeing a strong demand for mobile content. Already, more than 7.5 million pages of .mobi content have been created, many of them using tools that dotMobi makes available for free like http://ready.mobi/ and http://site.mobi/," said Trey Harvin, CEO of dotMobi. "The auction proceeds allow dotMobi to make tools like these available to encourage the growth of the mobile web."

Tim Schumacher, CEO of Sedo, said, "dotMobi's premium names are specifically designed for brands wanting to reach a mobile audience The success of dotMobi's first auction showed that there is a strong market demand for the mobile web in general and for .mobi names specifically. Additionally, the auction approach of making these premium .mobi domains available for ownership gives countless people and brands an equal opportunity to secure these most desirable domains."

Any company or individual will be able to bid in this auction. The rules of this auction follow Sedo's standard auction terms and conditions with additional dotMobi requirements for buyers. Full information, including the list of auction names, is located on the dotMobi web site at http://premiumauction.mobi/.

About dotMobi

dotMobi (the informal name of mTLD Top Level Domain, Ltd.), a consortium based in Dublin, Ireland with offices in Washington, DC and Beijing, is leading the growth of Internet use from mobile phones with the .mobi domain name. Unique among domain name providers, dotMobi ensures that services and sites developed around .mobi are optimized for use by mobile devices. On-the- go consumers can have confidence that an Internet site or service will work on their mobile phones when using a .mobi address.

dotMobi is backed by leading mobile operators, network & device manufacturers, and internet content providers, including Ericsson, GSM Association, Hutchison 3, Microsoft, Nokia, Orascom Telecom, Samsung Electronics, Syniverse, T-Mobile, Telefonica Moviles, TIM, Visa and Vodafone. dotMobi is also a sponsor of W3C's Mobile Web Initiative.

For more information on dotMobi domains and registration information, visit http://dotmobi.mobi/. Visit the dotMobi blog at http://blog.mobi/.

About Sedo

Sedo, an acronym for "Search Engine for Domain Offers," is the leading online marketplace for buying and selling domain names and websites. Headquartered in Cambridge, Mass., Sedo has assembled the world's largest database of domain names for sale, with more than seven million listings. The success of Sedo's model has attracted a global membership base of more than 350,000 domain professionals. Sedo is majority-owned by AdLINK Group (ISIN DE0005490155 / German WKN: 549015), which is part of the German United Internet AG (ISIN DE0005089031/ WKN 508903). Sedo offers regional versions of its site for the UK (Sedo.co.uk), France (Sedo.fr), Germany (Sedo.de), and Spain (Sedo.com).

For additional information, please visit http://www.sedo.com/. For more information, please contact: Vance Hedderel dotMobi +1-703-485-5563 vhedderel@mtld.mobi Danielle Siemon A&R Edelman for dotMobi (US) +1-650-762-2947 danielle.siemon@edelman.com Sasha Manners Edelman for dotMobi (Europe) +44-20-7344-1504 sasha.manners@edelman.com Kate Donahue Director of Marketing Sedo +1-617-499-7260 kate@sedo.com

CONTACT: Vance Hedderel of dotMobi, +1-703-485-5563, vhedderel@mtld.mobi;
Danielle Siemon, A&R Edelman for dotMobi (US), +1-650-762-2947,
danielle.siemon@edelman.com; Sasha Manners, Edelman for dotMobi (Europe),
+44-20-7344-1504, sasha.manners@edelman.com; Kate Donahue, Director of
Marketing of Sedo, +1-617-499-7260, kate@sedo.com

Web site: http://www.dotmobi.mobi/
http://www.sedo.com/