NEW YORK, Oct. 31 /PRNewswire/ -- ShopWiki (http://www.shopwiki.com/), the shopping search engine, today announced Rory Cumming as the new CEO to oversee the global business development of its breakthrough search technology, as well as its introduction into several International markets.

Cumming, most recently Vice President of Online Marketing for Rodale Inc., comes to ShopWiki with over 15 years of experience in interactive marketing across the online publishing world.

"We're thrilled to have Rory lead ShopWiki into its next stage of great growth," says Kevin Ryan, former CEO of ShopWiki, and now Co-Chairman & Co- Founder. "His extensive background in interactive marketing provides him the in-depth understanding of this growing sector."

Cumming will be responsible for driving the International expansion of ShopWiki's Web crawling technology into markets, including the UK, France and Australia, as well as developing new business, partnerships and driving traffic growth to leverage the shopping search engine's unique business model.

"This online space couldn't be more exciting or challenging, especially as we expand internationally," said Cumming. "ShopWiki's technology and team are its greatest competitive advantage, and I am very proud to be part of this rapid-growth stage of its evolution."

At Rodale, Cumming led the online marketing efforts responsible for increasing advertising revenues by +100% for its online site and +250% for its email newsletter, producing over $1MM in incremental revenue in 2005, and driving consistent double-digit and triple-digit growth across multiple profit centers.

Prior to Rodale, Inc., Cumming served in senior roles at the Publishers Clearing House and the Columbia House Company.

Cumming received his MBA in Finance/Marketing from New York University, and his BS in Economics from Bates College.

About ShopWiki: (http://www.shopwiki.com/wiki/Help:Company+Overview):

ShopWiki is the complete shopping search engine with breakthrough search and Web crawling technologies, which crawls and indexes products from more than 235,000 online retailers and over 240 million products worldwide. Established in 2005 by Kevin P. Ryan, former DoubleClick CEO, Dwight Merriman, DoubleClick Co-founder and former CTO, and Eliot Horowitz, Chief Scientist of ShopWiki's crawling technology, ShopWiki is privately held and based in New York.

Media Contact: Sayuri Shibata O: 212-741-2406 M: 917-902-2544

CONTACT: Sayuri Shibata of ShopWiki, +1-212-741-2406, or
cell, +1-917-902-2544

Web site: http://www.shopwiki.com/