SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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WOT Launches the World's First Online Reputation Rating Community

WOT - Web of Trust - launches the world's first online tool for reputation rating on December 3, 2007. This community based brow

HELSINKI, Finland, Dec. 4 /PRNewswire/ --

-- WOT community members exchange knowledge about web sites via a simple user interface. -- After a year of beta testing, the WOT user community has acquired reputation data on over 16 million sites worldwide, and counting. -- WOT uses four components to rate reputation - trustworthiness, vendor reliability, privacy, child safety - and enriches the data it receives from users with information from trusted sources such as listings of phishing sites. -- The WOT system processes ratings and produces a reputation rating for each web site. Attempts to manipulate the reputation data are effectively countered using sophisticated algorithms. -- Once WOT has been downloaded, checking a site's reputation is as easy as looking at a traffic-light. A WOT reputation icon is displayed next to each link on the search engine results page. WOT supports Google and other major search engines. -- 99% of current users surveyed found WOT useful and 98% would recommend it to a friend. Becoming a WOT member is free -- Becoming a member and downloading WOT is free, no registration required. -- WOT is compatible with Internet Explorer(R) and Firefox browsers. -- All members can submit website-ratings but are not obligated to do so. QUOTES: Corporate quotes

"Our mission is to let our users share their experience on companies, their web sites and the services they offer -- for us, it's really about creating a platform for people to share their knowledge."

- Esa Suurio, CEO Customer quotes

"My old computer crashed a bunch of times. After installing WOT I found out that I might have visited some websites with malicious content."

"I found WOT extremely useful and I will certainly recommend it to all my friends."

- Opinion of 98% of WOT users according to survey carried out late 2007. WOT, Web of Trust

WOT, Web of Trust, is the world's first online reputation rating community. It allows Internet users to assess the trustworthiness of websites. WOT is becoming the collective conscience of the web.

The Story of WOT

Behind the community, there is a team developing the WOT service. Headed by Esa Suurio, Against Intuition Inc. focuses on developing and providing software and services for the WOT community, and promoting the community's goals. Against Intuition was founded in Finland in 2006 by two visionary postgraduate students, Timo Ala-Kleemola and Sami Tolvanen, who are now engaged in further system development with a group of talented software developers, designers, and database administrators. It's no coincidence that WOT comes from the country that repeatedly has been named one of world's least corrupt countries.

MULTIMEDIA LINKS:

WOT - Web of Trust - WOT, Web of Trust, is world's first online community of reputation rating. It allows Internet users to evaluate and assess the reliability of companies with an online presence. Demonstration shows how WOT helps you when you surf new and how you can give site ratings yourself. Free download at

http://www.mywot.com/. - http://www.youtube.com/?v=csFoAD012Cc WOT Website Rating screen (IE) - http://static.flickr.com/2196/2075125767_f803ce4770_m.jpg WOT - Web of Trust - Logo - http://static.flickr.com/2362/2076082973_1c9b42c8c8_m.jpg Search with WOT website rating IE - http://static.flickr.com/2349/2075913324_598d687996_m.jpg RELATED LINKS: View in social media format: http://www.prxbuilder.com/link.aspx?p=342 WOT Web of Trust - http://www.mywot.com/ The world's first online tool for reputation rating Photos and logos - http://www.flickr.com/mywot

Company logos, hi-res pictures about staff and WOT GUI can be downloaded from Flickr.

Videos - http://www.youtube.com/mywot WOT demo video shows how WOT works in practice. del.icio.us/mywot - http://del.icio.us/mywot Market facts, relevant links and research about Internet safety Blogs about WOT - http://technorati.com/blogs/tag/mywot Links to Technorati

Web of Trust

CONTACT: Spokesperson, Esa Suurio, CEO, +358-40-716-9301,
[email protected], LinkedIn:
http://www.linkedin.com/pub/5/641/558, or Agency, Sami Tolvanen, CTO,
LinkedIn: http://www.linkedin.com/in/samitolvanen, or Timo Ala-Kleemola, CIO,
LinkedIn: http://www.linkedin.com/pub/1/a60/180, all of WOT-Against Intuition
Inc., Blog, http://www.mywot.com/en/blog

Web site: http://www.mywot.com/

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