CALGARY, ALBERTA -- (MARKET WIRE) -- 01/11/08 -- Screen Giant Media Corp., a specialty digital advertising subsidiary of Heritage Media Corporation (PINKSHEETS: HMCP), today announced that it has installed, and is now operating, a state-of-the-art digital video billboard in Saskatoon, the provincial capitol of Saskatchewan.

The billboard is in place on a highly visible outside wall of the downtown YMCA, which is located at the busy intersection of Idylwyld Drive and 22nd Street. Traffic counts indicate from 60,000 to 70,000 impressions per day. Screen Giant Media has entered into a ten-year deal with the YMCA for advertising purposes.

Measuring 24 feet long by 15.5 feet tall, and displaying 896 X 576 pixels, the high-resolution full-color LED screen regularly receives rave reviews from people who view it.

Screen Giant Media provides customized advertising opportunities for blue chip organizations like Westjet Airlines, Warner Brothers, Coca Cola and Alberta Treasury Branches. These organizations have benefited from increased exposure and message retention as a direct result of this new digital medium.

About Heritage & Screen Giant

Heritage Media Corporation, through its subsidiary Screen Giant Media Corporation, engages in the strategic placement of large, multimedia video billboards and the subsequent management of all programming content. Established in 2003, Screen Giant has moved quickly to become an industry leader in digital advertising and promotions. Discover more about this innovative company at www.screengiant.com.

Contacts:
Screen Giant Media Corporation
Jody Cox
(403) 313-8525
Email: jody@screengiant.com
Website: www.screengiant.com