SYS-CON MEDIA Authors: Liz McMillan, Yeshim Deniz, Zakia Bouachraoui, Elizabeth White, Pat Romanski

News Feed Item

Manning Brothers Take On 'Second Sport' With a Twist, Lick and Dunk

Football Greats Peyton Manning and Eli Manning Team Up ith Oreo(R) Double Stuf(TM) to Launch the 'League of the Future'

EAST HANOVER, N.J., Jan. 14 /PRNewswire/ -- It may be the height of football season, but America's "First Family of Football," is being drawn to a "second sport." Famous quarterback brothers Peyton Manning and Eli Manning have announced they are now becoming "two sport" athletes by being the first members of the Double Stuf Racing League (DSRL). They have the support of their parents, legendary football star and quarterback great himself, Archie Manning, and proud mother, Olivia.

The DSRL connects family and friends through Oreo Lick Racing, a fun and friendly competition -- and you don't even need to be a professional athlete to participate. All you need is a single Oreo Double Stuf cookie, a glass of milk and a friend or family member to race against. As part of this inaugural season, the Mannings are inviting consumers to try and out-lick them by teaming up with Oreo for a nationwide instant win promotion, in which 10 lucky families will win a trip this July for a chance to compete in a DSRL match against these "pros." The event will take place on the Mannings' true home turf -- in New Orleans -- and the winner will receive the $10,000 grand prize.

"My brother and I have always enjoyed friendly competition both on and off the field," said Peyton. "We also have fond memories of enjoying Oreo cookies and milk together as a family going back to our childhood days, so the DSRL is a natural 'second sport' for us."

"And we've been practicing our technique over the years to try to become the best lick racers we can be. We encourage America to get in on the fun as well, and enter for a chance to try to compete against us this summer," added Eli.

Getting In On the Action

The DSRL is a fun activity that anyone can enjoy. The only real "equipment" needed is an Oreo Double Stuf cookie, a glass of milk and someone to compete against. To start the race, each person twists their cookie open and licks off all the creme. Then, each person shows their cookie to their opponent, dunks it, eats it and drinks the glass of milk. The first to finish wins!

Of course, there are some tips and techniques to help you succeed. The Mannings share theirs on http://www.dsrl.com/ where visitors can also:

-- Watch the Manning brothers "twist, lick and dunk" -- Become an official member of the DSRL -- Enter the instant win promotion to be one of 10 lucky families who wins a trip to New Orleans and a chance to compete against the Mannings for a $10,000 grand prize; No purchase necessary, see Official Rules at http://www.dsrl.com/ -- Enter to win a "DSRL Kit" with "official" DSRL jersey, cooler bag, headband and milk cups. Everything you'll need for lick racing fun! -- Get great DSRL gear, like "official" t-shirts, headbands and milk cups Making History

The DSRL interactive marketing program is a first of its kind for the Oreo brand. It includes a robust Web site (http://www.dsrl.com/) and a major advertising campaign, created by Draftfcb New York featuring the entire Manning family, with parents Archie and Olivia supporting their sons' decision to become "two sport" athletes. Activities kicked off in December 2007 with a series of "teaser ads" and an unbranded "teaser" Web site (http://www.whatsthesecondsport.com/). The big reveal of the Mannings' "second sport" as the DSRL launched online Jan. 9 and in TV ads during Peyton's playoff game on Sunday, Jan. 13.

In addition to the Mannings, NASCAR Sprint Cup Series driver Greg Biffle, who helped pioneer the Double Stuf Race in 2007, also joins the league as a founding member.

A Timeless Tradition

With its "twisting, licking and dunking" ritual, "Oreo and Milk" is a classic combination that has brought families and friends together for more than 95 years. For more information on the Oreo Double Stuf Racing League or to see the official sweepstakes rules, visit http://www.dsrl.com/.

About Kraft Foods

Kraft Foods is one of the world's largest food and beverage companies with annual revenues of more than $34 billion. For more than 100 years, Kraft has offered consumers delicious and wholesome foods that fit the way they live. Kraft markets a broad portfolio of iconic brands in 155 countries, including six brands with revenue of more than $1 billion, such as Kraft cheeses, dinners and dressings; Oscar Mayer meats; Philadelphia cream cheese; Nabisco cookies and crackers; Jacobs coffees and Milka chocolates. Kraft became a fully independent company on March 30, 2007, and is listed in the Standard and Poor's 100 and 500 indexes. The company also is a member of the Dow Jones Sustainability Index and the Ethibel Sustainability Index. For more information, visit the company's website at http://www.kraft.com/.

Kraft Foods

CONTACT: Dana Pierson, +1-312-988-2406, of Weber Shandwick,
[email protected], for Kraft Foods; or Laurie Guzzinati of Kraft
Foods, +1-973-503-4671, [email protected]

More Stories By PR Newswire

Copyright © 2007 PR Newswire. All rights reserved. Republication or redistribution of PRNewswire content is expressly prohibited without the prior written consent of PRNewswire. PRNewswire shall not be liable for any errors or delays in the content, or for any actions taken in reliance thereon.

Latest Stories
For far too long technology teams have lived in siloes. Not only physical siloes, but cultural siloes pushed by competing objectives. This includes informational siloes where business users require one set of data and tech teams require different data. DevOps intends to bridge these gaps to make tech driven operations more aligned and efficient.
All in Mobile is a mobile app agency that helps enterprise companies and next generation startups build the future of digital. We offer mobile development and design for smartphones, tablets and wearables. Our projects cover the latest and most innovative technologies - voice assistants, AI, AR/VR and more. We excel at solutions for sports, fintech and retail industries.
The dream is universal: heuristic driven, global business operations without interruption so that nobody has to wake up at 4am to solve a problem. Building upon Nutanix Acropolis software defined storage, virtualization, and networking platform, Mark will demonstrate business lifecycle automation with freedom of choice and consumption models. Hybrid cloud applications and operations are controllable by the Nutanix Prism control plane with Calm automation, which can weave together the following: ...
NanoVMs is the only production ready unikernel infrastructure solution on the market today. Unikernels prevent server intrusions by isolating applications to one virtual machine with no users, no shells and no way to run other programs on them. Unikernels run faster and are lighter than even docker containers.
CloudEXPO | DevOpsSUMMIT | DXWorldEXPO Silicon Valley 2019 will cover all of these tools, with the most comprehensive program and with 222 rockstar speakers throughout our industry presenting 22 Keynotes and General Sessions, 250 Breakout Sessions along 10 Tracks, as well as our signature Power Panels. Our Expo Floor will bring together the leading global 200 companies throughout the world of Cloud Computing, DevOps, IoT, Smart Cities, FinTech, Digital Transformation, and all they entail. As ...
Darktrace is the world's leading AI company for cyber security. Created by mathematicians from the University of Cambridge, Darktrace's Enterprise Immune System is the first non-consumer application of machine learning to work at scale, across all network types, from physical, virtualized, and cloud, through to IoT and industrial control systems. Installed as a self-configuring cyber defense platform, Darktrace continuously learns what is ‘normal' for all devices and users, updating its understa...
Digital Transformation (DX) is a major focus with the introduction of DXWorldEXPO within the program. Successful transformation requires a laser focus on being data-driven and on using all the tools available that enable transformation if they plan to survive over the long term. A total of 88% of Fortune 500 companies from a generation ago are now out of business. Only 12% still survive. Similar percentages are found throughout enterprises of all sizes. We are offering early bird savings...
Crosscode Panoptics Automated Enterprise Architecture Software. Application Discovery and Dependency Mapping. Automatically generate a powerful enterprise-wide map of your organization's IT assets down to the code level. Enterprise Impact Assessment. Automatically analyze the impact, to every asset in the enterprise down to the code level. Automated IT Governance Software. Create rules and alerts based on code level insights, including security issues, to automate governance. Enterpr...
Your job is mostly boring. Many of the IT operations tasks you perform on a day-to-day basis are repetitive and dull. Utilizing automation can improve your work life, automating away the drudgery and embracing the passion for technology that got you started in the first place. In this presentation, I'll talk about what automation is, and how to approach implementing it in the context of IT Operations. Ned will discuss keys to success in the long term and include practical real-world examples. Ge...
The benefits of automated cloud deployments for speed, reliability and security are undeniable. The cornerstone of this approach, immutable deployment, promotes the idea of continuously rolling safe, stable images instead of trying to keep up with managing a fixed pool of virtual or physical machines. In this talk, we'll explore the immutable infrastructure pattern and how to use continuous deployment and continuous integration (CI/CD) process to build and manage server images for any platfo...
DevOpsSUMMIT at CloudEXPO, to be held June 25-26, 2019 at the Santa Clara Convention Center in Santa Clara, CA – announces that its Call for Papers is open. Born out of proven success in agile development, cloud computing, and process automation, DevOps is a macro trend you cannot afford to miss. From showcase success stories from early adopters and web-scale businesses, DevOps is expanding to organizations of all sizes, including the world's largest enterprises – and delivering real results. Am...
Hackers took three days to identify and exploit a known vulnerability in Equifax’s web applications. I will share new data that reveals why three days (at most) is the new normal for DevSecOps teams to move new business /security requirements from design into production. This session aims to enlighten DevOps teams, security and development professionals by sharing results from the 4th annual State of the Software Supply Chain Report -- a blend of public and proprietary data with expert researc...
Automation is turning manual or repetitive IT tasks into a thing of the past-including in the datacenter. Nutanix not only provides a world-class user interface, but also a comprehensive set of APIs to allow the automation of provisioning, data collection, and other tasks. In this session, you'll explore Nutanix APIs-from provisioning to other Day 0, Day 1 operations. Come learn about how you can easily leverage Nutanix APIs for orchestration and automation of infrastructure, VMs, networking, an...
Dynatrace is an application performance management software company with products for the information technology departments and digital business owners of medium and large businesses. Building the Future of Monitoring with Artificial Intelligence. Today we can collect lots and lots of performance data. We build beautiful dashboards and even have fancy query languages to access and transform the data. Still performance data is a secret language only a couple of people understand. The more busine...
In today's always-on world, customer expectations have changed. Competitive differentiation is delivered through rapid software innovations, the ability to respond to issues quickly and by releasing high-quality code with minimal interruptions. DevOps isn't some far off goal; it's methodologies and practices are a response to this demand. The demand to go faster. The demand for more uptime. The demand to innovate. In this keynote, we will cover the Nutanix Developer Stack. Built from the foundat...