Sentient Jet has formed a partnership agreement with Aspen Skiing Company. The agreement makes Sentient the official private jet provider of Aspen/Snowmass and the Stay Aspen Snowmass reservations service. Numerous events will be created as a result, catering to Aspen/Snowmass guests. Aspen, Colorado, is one of the top destinations for private jet travel in the U.S. The partnership will also help introduce Sentients' flexible, customer-focused program for private jet travel to an even broader customer base.

Aspen/Snowmass guests will receive access to Sentients' program when flying to and from the resort. Agents from Stay Aspen Snowmass have been trained to offer flights through the Sentient program to any guest that is interested in flying privately in essence, providing one stop for luxury travel to and from the destination. Aspen Skiing Company and Sentient will also participate in special joint marketing programs to offer Sentient memberships with unique benefits.

Steven Hankin, CEO of Sentient, said, "This agreement brings together two groups of customers - those of Aspen/Snowmass and those of Sentient - that share the same high expectations for luxury travel and personal service." He characterized the partnership as "a natural fit that will benefit anyone planning to fly privately into Aspen."

Sentient and Aspen Skiing Company will offer a variety of exclusive events for Sentient members and potential members in Aspen/Snowmass. For example, on Saturday, March 19th, Sentient will host a wine-tasting event with its Wine and Spirits Ambassador, Anthony Dias Blue, at the Aspen Mountain Club. Mr. Blue is a world-renowned wine expert and will be serving specially-selected vintages from the Santa Barbara region as part of the event.

Sentient has also created a menu of exclusive Aspen experiences for its members, including private ski lessons, spa treatments, cooking school lessons and dinner at select Aspen restaurants. Members can choose from these options when they fly to Aspen on Sentient, and all experiences are available compliments of Sentient.

"Sentient offers a convenient, flexible and safety-focused option in private jet aviation that we think will be attractive to many of our guests," said John Rigney, managing director of Event Marketing for Aspen Skiing Company. "We look forward to working with Sentient on custom events and promotions held specifically for Aspen/Snowmass guests."

Sentient Jet will be present at the base of Aspen Mountain in Gondola Plaza during the weekends of March 24th - 27th and March 31st - April 3rd to provide more information on their program. As part of this spring promotion, the company is also offering new members their choice of a new pair of skis or a new snowboard from Salomons 2005-06 product line.