In traditional application architectures, the design phase in the Software Development Life Cycle (SDLC) plays a critical role in enabling well-architected solutions. Yet there hasn't been much discussion about the design or the modeling phase of SOA-based applications. Translating the business requirements into services and service models allows for leveraging services throughout the lifecycle. This also allows for mapping the services to an implementation architecture of right nature which could be based on component model like EJB or a simple database infrastructure. SOA is all about reuse and leveraging existing investments and a model-driven SOA allows for an intersection between requirements established as services and their implementation based on existing infrastructure and new components. This enables the business visibility into IT by making the changes visible in both directions, requirements and implementation. A demo will be using Sybase WorkSpace.

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Ian Thain is a senior technical evangelist / software engineer in the Worldwide Marketing Organization of Sybase, Inc. For over six years, he has worked with many engineering teams, including the Sybase WorkSpace product, and is a dedicated technical expert, continually working with Sybase's key partners and clients to enhance the capabilities of the solutions that Sybase can offer to its customers. Ian regularly addresses technical audiences all over the world, providing technical knowledge. He also writes whitepapers, demos and articles for various Sybase products and is published in journals such as PowerBuilder Developer’s Journal from SYS-CON Media.

Register Now for SOA World Conference & Expo 2008 East
June 23-24, 2008 at the Roosevelt Hotel in New York City
SOA World Conference & Expo 2008 East brings together the best minds in the business for a two-day conference that offers comprehensive coverage of SOA and what it means to enterprise IT today.

Service-oriented architectures have evolved over the past few years out of the original vision of loosely coupled Web services replacing constrained, stovepiped applications throughout enterprise IT. Every major enterprise technology vendor today has developed its own SOA strategy, supported by innumerable mid-size companies and start-ups offering specific SOA aspects or entire solutions.

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Attend SOA World Conference & Expo 2008 East and learn from more than 100 speakers about how SOA is transforming business – and the way IT and business managers think about their businesses, processes, and technology. The topics will include:

• Enterprise Mash-Ups
• SOA and Web 2.0
• SOBAs
• Patterns and Anti-Patterns
• Governance Enforcement
• AJAX RIA and SOA
• Run-Time Governance
• Wikis and Lightweight Software
• Policy-Driven SOA
• Complex Event Processing
• Windows Interoperability
• EAI Without the Cost
• Mixed Portal Environments
• Reference Architecture

SOA World Conference & Expo Sponsors
In 2007, SOA World Conference & Expo was sponsored by the world’s leading SOA companies including Active Endpoints, BEA Systems, Laszlo Systems, Nexaweb, TIBCO Software, WSO2, IBM, Parasoft, webMethods, Sybase, B-hive, iTKO, Managed Methods, Mellanox Technologies, Nastel, NextAxiom, RingCube, Two Roads Professional Resources, Web Age Solutions, Solstice Software, Fiorano Software, iTKO, Layer 7 Technologies, PushToTest, Ruby on Gears, Farata Systems, Tenfold, Thinstall, Trivera Technologies, BZMedia, Extension Media, GoingToMeet, ITtoolbox, Methods & Tools, SDTimes, Software Test & Performance, TechTracker Media, ZapThink, OASIS, and SOA Consortium.