jhv1blz5 wrote: The article validated SOA as an IT architecture paradigm that can be leveraged in many ways. Taking data storage, scalability and application performance to a nifty level using SOA Application Grid infrastructure will no doubt enhance data and application performance on Oracle architecture platforms, it also has the promise of a cost effective and efficient IT delivery model. The very benefits of SOA.
WHO: Jim Souders, SVP of Worldwide Operations of on-device portal company
Action Engine, will moderate the panel. Souders has 20 years of
wireless telecom experience working with companies such as US West,
GTE, and Dorado Software and frequently presents on the topics of
mobile usability, advertising, and search. Executive panelists from
Cellfish, IceBreaker, Millennial Media, and Project Nightt will
join Souders to debate the potential of social networking as a new
avenue for mobile advertising revenue.
WHAT: Panel on "Exploring the Potential of Mobile Social Networking to
Open Up the Mobile Advertising Market"
WHEN: Wednesday, January 23, 2008, at 11:35 a.m. PT
WHERE: Mobile Advertising & Marketing USA 2008 held at the JW Marriott in
San Francisco, California
WHY: In 2008, ads in social networks will be used to build a dialogue
with consumers in this age of user-generated content. This panel
will examine the major challenges companies face in exploring
the space, as well as how each can be overcome.
To schedule a meeting or call with Jim Souders contact Jennifer Moebius at
617-729-3183 or jmoebius@emergepr.com.
About Action Engine
Action Engine, the On-Device Portal (ODP) Company(TM), enables media
companies and network operators to build, deploy, and manage highly
personalized and intuitive suites of mobile applications that deliver a
superior user experience. Action Engine's best-in-class ODP platform
incorporates intelligent mobile advertising, support for mass market
handsets and broad management capabilities that increase profitability,
lower cost of ownership, speed time to market and drive brand-awareness. As
the acknowledged market leader in ODP technology, Action Engine has
successfully deployed its award-winning software to numerous companies
including AOL, MSNBC.com, TiVo, Sprint, Verizon Wireless, smarTVideo,
SingTel, Optus, and Globe Telecom. Additional information is available at
+1 (425) 498-1500, info@actionengine.com, and www.actionengine.com.
Action Engine is a registered trademark, and Action Engine Mobile
Application Platform, On-Device Portal Company, and
Brand-n-Go are trademarks of Action Engine Corporation. All other names,
brands, or products may be trademarks or registered trademarks of their
respective owners.
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Press Contacts:
Anne Baker (at the conference)
VP of Marketing
Action Engine
+1 (425) 442-1806 (mobile) Email Contact
Jennifer Moebius
Emerge PR
+1 (617) 729-3183 Email Contact