SAN CLEMENTE, Calif., Jan. 24 /PRNewswire-USNewswire/ -- Daniel Wright, CEO of Seattle-based mPoria -- the nation's leading mobile commerce solutions provider -- will deliver a presentation at Electronic Retailer Magazine's inaugural LiveEdit Lab on January 30, 2008, at the historic Hotel Casa Del Mar in Santa Monica, Calif. Wright will outline strategies for exploring and leveraging mobile commerce at minimal cost.

The single-day event is sponsored by Liquid Focus, the Westport, Conn.-based, full-service e-commerce and interactive marketing agency. The conference will begin at 9:00 am and conclude at 4:00 pm, featuring a keynote address by Jim Sterne, arguably the premier authority on online marketing, an industry pioneer and a dynamic speaker. Other speakers include Dana Todd, Jeanniey Mullen, Marty Fahncke, Brigg Graff, Aaron Kahlow and Angus Glover Wilson, representing some of the keenest minds in analytics, social media, search engine marketing, online video and usability. Additional topic areas include e-mail marketing, behavioral targeting and customer relationship management.

Entirely unique from other conferences, the LiveEdit Lab will deliver the editorial content of Electronic Retailer Magazine in a live forum. Attendees will interact with the editors, columnists and industry leaders that are featured in the magazine and that combine to make Electronic Retailer the leading publication for multichannel retailers.

All attendees are invited to the ERA networking reception immediately following the day's events. In addition, the first 50 registrants will be guaranteed one-on-one sessions with any of the speakers. The cost of registration is $595 and includes breakfast, lunch and the ERA networking reception from 4:00-6:00 pm.

To register or for more information, contact Ruth Wheeler at (949) 459-0495 or at rwheeler@retailing.org or visit http://www.electronicretailermag.com/liveedit.

Electronic Retailer Magazine is a monthly international business-to-business publication for e-tailers, brick-and-mortar retailers, and direct and traditional marketers looking to expand their advertising message through multichannel methods. With a print readership of more than 21,000 subscribers and an online readership of nearly 72,000, Electronic Retailer reaches c-level executives from around the globe. Electronic Retailer is published by the Electronic Retailing Association (ERA), a trade organization that represents the leaders of direct response--member companies that maximize revenues through electronic retailing on television, online, mobile and on radio.

CONTACT: Lauren Meley of Enten & Associates, Inc., +1-301-913-0010 ext
127, lauren@enten.com, for the Electronic Retailing Association

Web Site: http://www.electronicretailermag.com/liveedit