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SEATTLE, WA -- (MARKET WIRE) -- 02/13/08 -- eMedTV (www.emedtv.com), a health information
Web site that strives to empower its users with reliable and
easy-to-understand medical information, today announced that nearly 3,000
of its health education videos can now be embedded on anyone's Web site --
free of charge.
Since eMedTV launched the Web's largest library of original health
education videos last year, its award-winning content has received positive
response from patients and healthcare providers alike. In fact, after
seeing the breadth and depth of eMedTV's professional video library, some
health sites have even asked if they could license the videos.
However, Dr. Art Schoenstadt, MD, founder and president of eMedTV, wasn't
interested in selling his site's content, which has taken years to create.
"While practicing medicine, I personally saw how difficult it was for
patients to make informed healthcare decisions," Schoenstadt said. "The
lack of health literacy in this country is a serious problem, and that's
why I created eMedTV -- to ensure that health information is both easy to
understand and more accessible to the public. Plus, by offering this new
embeddable feature for free, even more patients can now find the health
information they truly need."
Only about 36 percent of America's adults have a basic or below basic
health literacy, according to the U.S. Department of Education's National
Assessment of Adult Literacy from 2003. Plus, the expense associated with
low health literacy to the U.S. economy is staggering: $106 billion to $238
billion annually, according to a 2007 analysis.
"At eMedTV, we have a solution that tackles health illiteracy head on,"
Schoenstadt said. "In fact, studies show that interactive video-based
technology improves both patient understanding and adherence."
Any Web site can now post eMedTV's videos for free -- no licensing fees are
required. Similar to the embeddable feature provided by YouTube.com, users
can simply find a video on eMedTV and copy the provided code for use on
their own Web site. The tool is especially helpful for physicians and other
healthcare providers, who can embed the videos on their own Web sites as
future reference for their patients.
eMedTV's vast library of multimedia content has been used by the National
Institutes of Health, as well as top medical centers within the United
States and overseas. In addition, each of eMedTV's original videos and
articles are produced by health, fitness and medical experts.
"Join us by making high-quality, video-based healthcare information
available to as many people worldwide as possible," Schoenstadt said. "We
all benefit from teaching patients how they can improve their health -- and
their lives."
About eMedTV:
eMedTV is the only health information Web site that combines straight talk
from medical experts with the Web's largest library of original health
education videos.
eMedTV provides consumers with thousands of short videos and articles
designed to quickly and easily educate them about a wide variety of
diseases, treatments and procedures. The site's award-winning original
content has been used by the National Institutes of Health and top medical
centers both within the United States and overseas.
eMedTV is health information brought to life, online at: www.emedtv.com.