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From the Wires
eMedTV Offers Nearly 3,000 Embeddable Health Education Videos for Free
Web Site Aims to Boost Health Literacy by Offering High-Quality Videos Without the Cost of Licensing Fees

By: Marketwire .
Feb. 13, 2008 01:00 PM

SEATTLE, WA -- (MARKET WIRE) -- 02/13/08 -- eMedTV (www.emedtv.com), a health information Web site that strives to empower its users with reliable and easy-to-understand medical information, today announced that nearly 3,000 of its health education videos can now be embedded on anyone's Web site -- free of charge.

Since eMedTV launched the Web's largest library of original health education videos last year, its award-winning content has received positive response from patients and healthcare providers alike. In fact, after seeing the breadth and depth of eMedTV's professional video library, some health sites have even asked if they could license the videos.

However, Dr. Art Schoenstadt, MD, founder and president of eMedTV, wasn't interested in selling his site's content, which has taken years to create.

"While practicing medicine, I personally saw how difficult it was for patients to make informed healthcare decisions," Schoenstadt said. "The lack of health literacy in this country is a serious problem, and that's why I created eMedTV -- to ensure that health information is both easy to understand and more accessible to the public. Plus, by offering this new embeddable feature for free, even more patients can now find the health information they truly need."

Only about 36 percent of America's adults have a basic or below basic health literacy, according to the U.S. Department of Education's National Assessment of Adult Literacy from 2003. Plus, the expense associated with low health literacy to the U.S. economy is staggering: $106 billion to $238 billion annually, according to a 2007 analysis.

"At eMedTV, we have a solution that tackles health illiteracy head on," Schoenstadt said. "In fact, studies show that interactive video-based technology improves both patient understanding and adherence."

Any Web site can now post eMedTV's videos for free -- no licensing fees are required. Similar to the embeddable feature provided by YouTube.com, users can simply find a video on eMedTV and copy the provided code for use on their own Web site. The tool is especially helpful for physicians and other healthcare providers, who can embed the videos on their own Web sites as future reference for their patients.

eMedTV's vast library of multimedia content has been used by the National Institutes of Health, as well as top medical centers within the United States and overseas. In addition, each of eMedTV's original videos and articles are produced by health, fitness and medical experts.

"Join us by making high-quality, video-based healthcare information available to as many people worldwide as possible," Schoenstadt said. "We all benefit from teaching patients how they can improve their health -- and their lives."

About eMedTV:

eMedTV is the only health information Web site that combines straight talk from medical experts with the Web's largest library of original health education videos.

eMedTV provides consumers with thousands of short videos and articles designed to quickly and easily educate them about a wide variety of diseases, treatments and procedures. The site's award-winning original content has been used by the National Institutes of Health and top medical centers both within the United States and overseas.

eMedTV is health information brought to life, online at: www.emedtv.com.

For information, please contact:

Autumn Monahan
MWW Group
206.505.8350
amonahan@mww.com

Bridget Boland
MWW Group
206.505.8393
bboland@mww.com

Published Feb. 13, 2008
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