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The new ICT Service Supremacy report from Telemark Services Ltd, a
leading market research firm, recognizes Orange Business Services as
Outstanding in five key customer satisfaction attributes and the leader
among network service providers.
In addition to coming in first in the Network Service Providers group,
Orange Business Services customers rate us Outstanding in the following
attributes:
product reliability
product fit for purpose
people keep promises
people get things done
indispensable to customers
“We are very pleased to be recognized as the
leader among network service providers in Telemark’s
ICT Service Supremacy report,” said Alexandre
Gouvêa, senior vice president, Customer
Services & Operations, Orange Business Services. “In
this report, we are recognized for getting things done, keeping promises
and being indispensable to our customers – all
of which are the attributes we strive for by keeping the customer at the
center of everything we do. In 2008, we are renewing our focus on being
outstanding in delivering our services.”
The purpose of Telemark’s ICT Service
Supremacy report is to learn about best practice in the ICT market from
the user perspective. It sets out to measure Outstanding Customer
Experience and compare competitors. In total 1,487 evaluations were
conducted by telephone with decision makers from multinational
enterprises between Dec. 1, 2006 and Nov. 30, 2007, reflecting the
entire experience in dealing with suppliers. Over 70 suppliers were
identified with 24 profiled in detail covering traditional groups:
Computer Manufacturers; Software Suppliers; Network Service Providers;
Equipment Providers; and System Integrators.
“Orange Business Services is benchmarked
against traditional and non-traditional competitors to assess the
quality of the customer experience,” explains
Janet Watkin, director of Telemark. “The
results of Telemark's study show that Orange is ranked in the Top 10
group of ICT solution providers and that it leads its traditional rivals
overall by occupying the No. 1 slot for customer satisfaction in its
group.”
As an industry, the ICT sector is multifaceted with many converging and
complementary interests shared by IT and Telecoms companies. To
determine best practice Telemark measures user perceptions of a diverse
group of large business enterprises. By taking this approach lessons can
be learned from success achieved outside the usual confines of directly
competitive comparisons.
About Telemark Services
Telemark is a fast growing marketing services firm offering consultancy,
publications and online analysis with proven expertise in measuring
customer satisfaction, competitive analysis, benchmarking, trend
analysis, channel management, new product development, demand estimates,
branding, tariff analysis, and business strategy, exclusively within the
telecommunications and IT sectors. An experienced team with decades of
independent market research experience in the expanding market for
voice, data and vision, Telemark is often the first-choice supplier for
many organizations with a requirement for international market research
and analysis covering emerging technologies such as VoIP, convergence
and hosting applications. For more information, please visit www.telemarkservices.com
or email info@telemarkservices.com.
About Orange
Orange is the key brand of France Telecom, one of the world’s
leading telecommunications operators. France Telecom serves more than
170 million customers in five continents as of December 31, 2007, of
which two thirds are Orange customers. The Group had consolidated sales
of 52.9 billion euros in 2007. As of December 31, 2007, the Group had
109.6 million mobile customers and 11.6 million broadband internet
(ADSL) customers.
Launched in June 2005, the NExT program (New Experience in
Telecommunications) will enable the Group to pursue its transformation
as an integrated operator and make France Telecom the benchmark for new
telecommunications services in Europe. In 2006, Orange became the
Group's single brand for Internet, television and mobile services in the
majority of countries where the company operates, and Orange Business
Services the banner for services offered to businesses worldwide. France
Telecom is the number three mobile operator and the number one provider
of broadband internet services in Europe and one of the world leaders in
providing telecommunication services to multinational companies.
France Telecom (NYSE:FTE) is listed on Euronext Paris and on the New
York Stock Exchange.