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Borders(R) Launches New 'Dream Rewards' Contest for Children with Disney(R) Publishing Worldwide

Winner Creates a Brand New Fairy for Inclusion in an Upcoming Disney Fairies Book and Wins a Trip for Four to Walt Disney World(

ANN ARBOR, Mich., March 25 /PRNewswire-FirstCall/ -- Today, Borders announced its latest "Dream Rewards" contest with Disney Publishing Worldwide. Borders Rewards members with children who are 6 - 11 years old will be eligible for a chance to create a brand new fairy for inclusion in an upcoming Disney Fairies book and win a five-day/four-night trip for four to the Walt Disney World(R) Resort near Orlando, Fla. including a one-night stay in Cinderella Castle Suite in the Magic Kingdom during the "Year of a Million Dreams" celebration. The Cinderella Castle Suite is being offered for the first time by Walt Disney Parks and Resorts to Borders Rewards members and their families exclusively through Borders' "Dream Rewards."

(Logo: http://www.newscom.com/cgi-bin/prnh/20060208/BORDERSLOGO )

To enter the "Disney(R) Fairies Contest," children must draw their own original Disney Fairies character on Borders' Official Entry Form and describe their new fairy in a legible statement of 50 words or fewer.

The grand prize winner of the "Disney Fairies Contest" will receive round- trip air for a one-night stay in the magical Cinderella Castle Suite in the Magic Kingdom during the "Year of a Million Dreams," in addition to a three- night stay at a Walt Disney World Resort hotel, and an exclusive meet and greet with Tinker Bell and her Fairy Friends. Additionally, the winner will enjoy four five-day "Magic Your Way" tickets for admission to the Walt Disney World parks, including the Magic Kingdom(R), EPCOT(R), Disney's Hollywood Studios(R) and Disney's Animal Kingdom(R). Finally, the winning fairy will be featured in an upcoming Disney Fairies book published by Random House.

"Borders is thrilled to give our youngest customer the opportunity to display their artistic abilities, creativity and individual style in an upcoming Disney Fairies book in our 'Dream Rewards' contest with Disney Publishing Worldwide," said Myles Romero, vice president of partnerships and strategic alliances for Borders Group, Inc. "Through our 'Dream Rewards,' we extend to our Borders Rewards members and their families unique life experiences that express our passion for books, music and movies such as this exciting new contest."

A panel of judges with representatives from Borders and Disney Publishing Worldwide will determine the grand prize winner based on originality and creativity of the drawing and statement, and the appropriateness of the drawing and statement to the Disney Fairies theme. Entrants may use markers, crayons, pens, pencils or similar instruments to draw their fairy. Parents or legal guardians of contestants are permitted to write the legible statements for those entrants who have not yet mastered English writing using the contestant's own original words. The Official Entry Form is available at all Borders stores across the country and on the web at http://www.bordersdreamrewards.com/ . The completed Official Entry Form signed by entrants' parents or legal guardians must be received by April 30 to be entered into the "Disney Fairies Contest." Entrants' parents or legal guardians must be members of Borders Rewards in order to enter the contest. Complete contest details, including the address to submit the Official Entry Form, are available at http://www.bordersdreamrewards.com/.

Borders Rewards -- the retailers' free loyalty program with 25 million members -- not only offers members special in-store savings throughout the year, personal title recommendations and the "Shortlist," a weekly e-mail containing original content, but Borders Rewards also gives one lucky member unique life "dream" experiences related to books, music and movies through its "Dream Rewards."

Past Borders "Dream Rewards" winners have attended the 50th Annual GRAMMY(R) Awards ceremony and the Official GRAMMY Celebration After-Party in Los Angeles; attended the New Orleans Jazz & Heritage Festival with Harry Connick, Jr. and worked alongside Connick in the New Orleans Habitat Musicians' Village as part of the New Orleans Area Habitat for Humanity post- Katrina rebuilding effort; and also joined grilling master, Steven Raichlen, for a private tutorial weekend at his "Barbecue University" located at Greenbrier Resort in West Virginia.

About Disney Fairies

Disney Fairies is rooted in Disney's rich heritage of children's storytelling. The franchise builds upon the enormous popularity of Tinker Bell and introduces girls to her secret, magical world and a new circle of enchanting fairy friends -- each with an incredibly diverse talent, personality and look. Launched less than three years ago, the franchise generated $800 million in global retail sales in 2007 and boasts a thriving publishing and lifestyle merchandising program. To date, over 385 Disney Fairies books have published worldwide in 51 countries selling nearly 9.5 million copies; Disney Fairies magazines have sold two million copies in 18 countries and an array of products from apparel and toys to electronics, home decor and stationery have extended storylines into many girls' homes across the globe. In the virtual world, thousands upon thousands of girls have created over 4.5 million customized fairies at http://www.disneyfairies.com/ where more than one million unique visitors are welcomed every month. A series of animated films is planned for release on Disney DVD beginning with "Tinker Bell" this fall.

About Disney Publishing Worldwide

Disney Publishing Worldwide (DPW) is the world's largest publisher of children's books and magazines with over 400 children's magazines published and 120 million children's books sold each year. Headquartered in New York, DPW publishes books and magazines in 85 languages in 75 countries, reaching more than 100 million readers each month.

About Walt Disney World Resort

Walt Disney World Resort in Lake Buena Vista, Fla., is a complete family vacation destination featuring four theme parks, two water parks, five golf courses plus a variety of other recreational facilities, a 220-acre sports complex with facilities for more than 30 competitive sports, more than 20 themed resort hotels, shopping, dining and nightlife. The 25,000-acre Vacation Kingdom is open 365 days a year.

About Borders, Inc.

Borders is a subsidiary of Borders Group, Inc., a $4.1 billion global retailer of books, music, movies, periodicals and gift and stationery items with over 30,000 employees and more than 1,100 stores worldwide primarily operating under the Borders(R) and Waldenbooks(R) brand names. Currently, there are over 500 Borders superstores in the U.S. that carry up to 200,000 titles. Customers enjoy a comfortable shopping experience, as well as a host of in-store events and community-centered activities when they visit their local Borders stores. For more information, visit http://www.bordersgroupinc.com/ .

Borders

CONTACT: Kolleen O'Meara of Borders, +1-734-477-1224,
[email protected]

Web site: http://www.bordersdreamrewards.com/
http://www.disneyfairies.com/
http://www.bordersgroupinc.com/

Company News On-Call: http://www.prnewswire.com/comp/106169.html

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