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Blast Radius Creates Social Entertainment Dashboard for Doppelganger's vSide

New Platform Lets Friends Share Virtual World Experiences

SAN FRANCISCO, CA -- (MARKET WIRE) -- 04/03/08 --


NEWS FACTS

Strategic interactive agency Blast Radius has created an in-world social entertainment dashboard for Doppelganger, for its virtual world, vSide. Blast Radius developed the new dashboard with Doppelganger so that visitors aren't forced to move between the world and the Web to catch up with their friends. Previously, vSiders could only communicate and share their latest news and events through vSide forums, third party social networks and traditional email.

vSide is an immersive social experience that is a place for teens to party online. Stylish and richly designed, the site focuses on music, entertainment and fashion. vSide users create their own experiences with a unique mix of user-created entertainment and professionally programmed content.

Through three-dimensional avatars, teens are empowered to express themselves with a wide range of emotions and personas. The dashboard provides yet another way that vSiders users can share how they are feeling, promote the new music and fashions they love and showcase their in-world personal residences. Key features of the dashboard include:

--  Profile building -- Create a profile that expresses who you are and
    what you love about vSide.
--  Profile searching -- Build your network by searching for in-world
    friends.  It is also possible to locate your friends in-world then
    instantly join them.
--  Dashboard -- Know where your friends are in-world, what they are
    doing, what they are listening to and their latest fashions through real-
    time newsfeeds to your dashboard.
--  Photo sharing -- Did you hit a dance party last night?  Share these
    experiences with your network by posting your favorite images.
--  Event posting -- There is always a party going on in vSide.  The
    communications platform helps you keep your vSide social calendar in order
    and invite your friends to your next bash.
    

Understanding what makes vSide different from other virtual experiences, Blast Radius also worked with Doppelganger to rebrand the site. This includes the development of a new tagline, "vSide, Your Place to Party Online."

QUOTES

"Our work with Doppelganger is a new kind of partnership, and a perfect example of how Blast Radius is redefining what it means to be an interactive agency in a social media world. We are exploring new ways to build and create alongside our clients, adding value to their endeavors, while leaning on what we know best -- creating engaging and meaningful interactions between companies and their consumers." - Gurval Caer, president and CEO, Blast Radius

"We partnered with Blast Radius to work with us to streamline our brand and create a smoother user experience. Blast Radius took that to the next level by helping to build the social entertainment dashboard, a powerful feature that makes vSide more than a virtual world -- it's truly a social entertainment site built around common interests. The ideas and resulting product that Blast Radius brought to the table enable users to share and communicate in a way that is in line with our users' desires to fully represent their vSide lives and personalities." - Tim Stevens, president and CEO, Doppelganger

About Doppelganger, Inc.

Doppelganger is a social entertainment company, and producer of the award winning vSide virtual world. vSide is an immersive and connected virtual environment that complements and amplifies the interests of the youth demographic: music, pop culture, fashion, celebrities, self-expression, communication, community and social networking. vSide makes it possible for media partners and brands to connect with this influential demographic in compelling and interactive new ways through a vibrantly created, expertly targeted social entertainment world. Doppelganger is a private company with its studio offices located in San Francisco, California.

About Blast Radius

Blast Radius is a strategic interactive agency that builds long term relationships with global consumer brands to deliver innovative and profitable customer experiences. It does this by combining business savvy, experience design, and industry-leading technologies -- including its work with ATG as an accredited partner. With offices across North America and Europe, Blast Radius clients include BMW, EA, Jenny Craig, Newell Rubbermaid, Nike, Nintendo, Virgin and Vodafone.

Blast Radius is a member of the Wunderman Network and WPP Group.

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Contacts:
Elizabeth Rizzo
SHIFT Communications
(617) 779-1845
Email Contact
For Blast Radius

Shaw Taylor
Doppelganger
(415) 970-4974
Email Contact

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