To achieve the full potential of "cloud computing" we need a broader definition of virtualization, and that is the complete de-coupling of the logical components of an application (represented by the software stack) and the physical resources. In the case of middleware, whether it is data access, messaging or the business logic, the physical location of the resources should not matter to the developer and to the end user. This is not a trivial thing to do, especially when it comes to data-intensive, stateful (transactional or otherwise) applications and services. In this session we will explore the challenges and propose a solution, including a live demo.

Speaker Bio: As Chief Marketing Officer, Geva Perry is responsible for all marketing and business development activities at GigaSpaces, including strategy and positioning, product marketing, analyst/media relations and strategic alliances. Previously, Geva was GigaSpaces' EVP Business Development.

Prior to joining GigaSpaces, Geva was Chief Operating Officer at SeeRun, a developer of real-time business activity monitoring software. In 1999, Geva co-founded and became General Partner of Synergy Ventures, a New York-based venture capital fund focused on enterprise software start-ups. Prior to founding Synergy, Geva worked at Earthweb, an online publisher of content for the developer community, before, during and after its highly successful IPO in 1998. Geva received a Bachelor's degree from Hebrew University. He holds an MS from the Columbia Graduate School of Journalism and an MBA from Columbia Business School.

3rd International "Virtualization Conference & Expo" Call for Papers
Virtualization, the hottest subject in all IT right now, will be center stage in 2008. Key opinion-formers in the field of infrastructure and pioneers of virtualization technologies of all types have already begun submitting speaking proposals to Virtualization Conference & Expo 2008 East, being held in New York City, June 23-24, 2008. Topics covered will range from Application Virtualization, Desktop Virtualization, Network Virtualization, Server Virtualization, and Storage Virtualization, to Virtual Machine Automation, Physical to Virtual (P2V) Migration, Management Applications, Tools and Utilities, and Virtualization Scripts and Procedures.

Submissions on these and dozens of other topics have already begun streaming in. The Call for Papers is as always a 100% online process, found here.

IDC has stated that the virtualization services market alone is going to reach $11.7 billion by 2011 and in general this technology, which has been around for a good number of years, seems suddenly to be on everyone's mind.

In short, Virtualization is fast becoming a key requirement for every server in the data center, enabling increased workloads in server consolidation projects, efficient software development and testing, resource management for dynamic data centers, application re-hosting and compatibility, and high-availability partitions. Help with that transformation: submit your speaking proposal today.

Topics will include:

• Server Virtualization
• Desktop Virtualization
• File Virtualization
• The Future of the Virtual Enterprise
• Hosted Virtualization
• Para-virtualization
• Virtualization Hardware Support
• Hardware-level Virtualization
• Storage Virtualization
• Virtualization for Server Consolidation and Containment
• Windows Virtualization
• Utility Computing
• State of the Virtualization Services Market

Virtualization Technology Providers and Contributors in 2008
The following companies are among the providers and contributors of Virtualization technology: 3Leaf Systems, 3Tera, Acronis, Actional, Active Endpoints, ActiveGrid, activePDF, ActiveServers, ActiveState, Actuate, Agile Software, Agilent, AGiLiENCE, Agilysys, Akamai, Akorri, AlachiSoft, Altova, AMD, AMDAHL, Amentra, Amyuni, anacubis, Apani, APC, Appcelerator, Appistry, AppStream, Ascential, Attune Systems, Autodesk, AutoVirt, Availl, Azul Systems, BEA Systems, B-Hive, Black Duck Software, Black Hat, Blackbaud, Blue Lane Technologies, BlueArc, BlueNote, BluePhoenix Solutions, BMC Software, Borland, Bristol Technology, Brix Networks, BroadVision, Brocade, Burton Group, Business Objects, CA, CalAmp, Cassatt, Cast Iron, Catbird, Cayenne Technologies, Ceedo Technologies, Cenzic, CiRBA, Cisco Systems, Citrix Systems, ClearApp, ClearCube Technology, Compass America, Composite Software, Compuware, Configuresoft, Continuity Software, Coraid, Courion, Coyote Point Systems, DataDirect, DataSynapse, Dell, Double-Take Software, Ecora Software, EDS, Egenera, Elastra Corporation, Embarcadero, EMC Corporation, Enomaly Open Source, Enterprise Management Associates, Entuity, EqualLogic, ESRI, F5 Networks, Fortisphere, Forum Systems, Fujitsu, GemStone, Getronics, GigaSpaces, Green Hills Software, Grid Dynamics, GridGain Systems, GT Software, Hitachi Data Systems, HP, Hyperic, IBM, ICEsoft, Illumita, ILOG, IMEX Research, Information Builders, InstallFree, Intel, International Computerware, iTKO LISA, JBoss, Juniper, Kidaro, LynuxWorks, ManageIQ, Marathon Technologies, Mellanox, Microsoft, Mindreef, MokaFive, MKS, Moka5, Motorola, NASTEL, Ncomputing, NEC, NetApp, Netegrity, Neverfail, Nexaweb, NextAxiom, Nimbus, Novell, OpenSpan, OPNET Technologies, OpTier, Oracle, Panacea Software, Parallels, Pillar Data Systems, PlateSpin, PLX Technologies, Progress Software, Prolifics, Prosync Technology, Provision Networks, QLogic, Quest Software, Racemi, Raxco Software, Red Hat, Reflex Security, Resolutions Enterprises, Riverbed Technology, Rogue Wave, rPath, RSA Security, SanDisk, SAP, Saugatuck Technology, ScaleMP, Secure Command, ShavLik, ServInt Internet Services, Silpion IT Solutions, Software AG, Splunk, StackSafe, Stoneware, StoreVault, StrikeIron, STT, WebOS, Sun Microsystems, Surgient, Sybase, Symantec, Tenfold, TheInfoPro, Thinstall, Third Brigade, TIBCO Software, Tideway Systems, TRANGO Virtual Processors, Transitive, Trend Micro, Trigence, Unisys, Verio, VeriSign, Virtual Iron, VirtualLogix, Vizioncore, VKernel, VMLogix, vmSight, VMware, WSO2, XDS, Xiotech, xkoto, and Xsigo Systems.