Alchemy Creative Inc. (Pink Sheets: ALMY) today announced that its Adventures of the Elements brand will be the title sponsor for the Livestrong Across America Bicycle tour (www.livestrongacrossamerica.com). Alchemy Creative will partner with the 501(c) 3 nonprofit Sports Society for American Health to raise funds and awareness for the fight against cancer. The goal is to raise $100,000 for the Lance Armstrong Foundation.

On July 1, 2008 a team of bicyclists will begin a 33 day, 3300 mile trek from San Diego, CA to Washington, D.C. Adventures of the Elements tagline for the tour proclaims, “AoE is building the next generation of cancer fighters,” by inspiring students to learn science to become future doctors, researchers, engineers, and scientists in the battle against cancer.

According to Richard James III, creator of the Adventures of the Elements and VP of Alchemy Creative, “Approximately 1.5 million Americans will be diagnosed with cancer and another 500,000 plus patients will die from cancer this year. Cancer impacts every US citizen in some manner. I cannot think of a worthier cause for Alchemy Creative Inc. and the Adventures of the Elements to use its resources to join the Lance Armstrong Foundation in the war on cancer. I am honored to have the opportunity to cycle 3300 miles across the US with similarly minded and driven cyclists.”

Trent Di Giulio, President and founder of CAT Studios, will travel with the tour and film it in high definition. The film will be prepared for broadcast television and will cover the tour, riders, towns the tour travels through, cancer-survivor stories, the Lance Armstrong Livestrong Foundation, people met along the route, and animation.

Maximum media coverage will be secured in each town the tour traverses and citizens will be encouraged to join the cyclists as they enter the various towns and cities along the route. Each day, the cyclists will ride in honor of individuals with cancer (requires a $250 donation per individual honored).

In each city on the tour, Alchemy Creative will honor a school with Adventures of the Elements. The SiennaBlu song, “Free,” which was composed for the Adventures of the Elements “Water Cycle” movie soundtrack and has a theme of “giving back,” will be the title song for the tour.

There will be more information provided in subsequent press releases. Any interested corporate sponsors must finalize their contributions by May 12, 2008 to have their corporate logos and names featured on the tour support vehicles, cycling jerseys, t-shirts, website, film, and other tour materials.

ABOUT ALCHEMY CREATIVE:

Alchemy Creative, Inc. was founded on the principle of edutainment - enabling learning with the integration of educational media into an exciting and entertaining format in which science and other curriculum learning is enhanced through actively engaging students. ALMY is producing video DVD, and developing online gaming and other media products for distribution to both the general public and school systems. Their philosophy and product offerings have rendered measurable results with children. The value of the media and products has been recognized by some of the world's most respected corporations, including several Fortune 100 companies.

ALMY creates and distributes some of America's most unique products for the edutainment sector. Currently, ALMY is using the latest, cutting-edge technology in developing future products such as DVDs, online video games, and other cutting-edge technologies to further captivate students. ALMY's goal is to revolutionize the way the children of the world progress in science learning. The company is utilizing 21st century technology and methodology in efforts to provide a more exciting environment in which children will be more apt to take interest in the traditional education requirements.

Stated simply, ALMY takes "what kids like," from card games and books to movies and video games, and makes them educational. Thus, children of all ages learn while having fun; in a sense, giving substance to "play time."

For more information regarding Alchemy Creative, Inc. please visit: www.alchemycreativeinc.com.

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