"The 'cloud' model initially has focused on making the hardware layer consumable as on-demand compute and storage capacity," Sheynkman explains. 

"This is an important first step," he continues, "but for companies to harness the power of the cloud, complete application infrastructure needs to be easily configured, deployed, dynamically-scaled and managed in these virtualized hardware environments."

 

According to Sheynkman, Elastic Computing enhances the cloud computing model by allowing companies to efficiently and cost-effectively configure, deploy and managing clustered, highly-scalable applications in cloud computing environments.

In his November Cloud Computing Summit session, "Elastic Computing vs. Cloud Computing: What's the Difference and When Do You Use Them?" he will discuss in greater detail how these models work in concert and how to gain business value from them. 

 
Sheynkman was cofounder and CEO of two successful startups before Elastra: Stanford Technology Group acquired by Informix/IBM in 1995 and Plumtree Software acquired in 2005 by BEA. Between startups, he was EIR at Sequoia Capital.

At the Cloud Computing Expo, he will be speaking alongside other top Cloud luminaries and ecosystem participants, including:

• Mike Eaton, CEO, Cloudworks
• Willy Chiu, VP of High Performance on Demand Solutions, IBM
• Dave Durkee, CEO, ENKI 
• John Janakiraman, CTO, Skytap
• Billy Marshall, Founder & CEO, rPath
• Dr Thorsten von Eicken, CTO & Founder, RightScale
• Patrick Harr, CEO, Nirvanix
• Reuven Cohen, Founder & Chief Technologist, Enomaly
• Don MacAskill, CEO & Chief Geek, SmugMug
• Jason Hoffman, CTO, Joyent
• Lars Leckie, Principal, Hummer Winblad Venture Partners
  
  

  The theme of the the inaugural Cloud Computing Expo is "The Delivery of IT Resources as Services" - and there will be a rich mix of technical and strategic sessions designed to help IT professionals make informed technology choices as well as understand how Cloud Computing will impact existing IT processes. Sessions will cover a range of Cloud-related topics including:

• Utility Computing
• SaaS
• Platform-as-a-Service
• Automation
• Grid Software
• Elastic Computing
• Cloud Databases
• Scalability
• Fabric Computing
• Green IT
• High-Performance Computing
• Service Management
• Web-scale Computing
• Cloud Standards

Submit Your Speaking Proposal to the 1st International Cloud Computing Expo (20-21 November, 2008) in San Jose CA