Marketing the Cloud Computing Paradigm Shift

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Marketing the Cloud Computing Paradigm Shift

Cloudworks CEO Mike Eaton To Present at SYS-CON's "Cloud Computing Expo" November 20-21, 2008, San Jose, California

By: Cloud News Desk

Jul. 25, 2008 12:00 PM

Cloud Computing is the new buzz word in the technology industry; but even industry insiders don’t agree on exactly what the term means, says Mike Eaton, Founder and CEO of Cloudworks and Atticus Information Systems. Eaton will be giving a breakout session at SYS-CON's 'Cloud Computing Expo' (November 20-21, 2008) - an adjunct to the 4th International Virtualization Conference & Expo being held at The Fairmont Hotel in San Jose, CA.

"We shouldn’t be surprised that mainstream business is approaching Cloud Computing with caution," notes Eaton. "Businesses have many concerns about moving their data to the cloud, some legitimate and some irrational."

"All these concerns need to be overcome in order for a widespread adoption of Cloud computing to occur," he continues. His breakout session will discuss the obstacles to getting customers to embrace the concept of cloud computing and how to overcome them, covering topics such as the dangers of preaching to the converted, why “better” isn’t good enough when moving customers away from the familiar, and communicating the benefits without getting lost in the technical details.

At the Cloud Computing Expo, Eaton will be speaking alongside other top Cloud luminaries and ecosystem participants, including:

Dr Werner Vogels, CTO, Amazon.com (Keynote)
Mike Eaton, CEO, Cloudworks
Willy Chiu, VP of High Performance on Demand Solutions, IBM
Dave Durkee, CEO, ENKI
Patrick Harr, CO, Nirvanix
Thorsten von Eicken, CTO, RightScale
Kirill Sheynkman, Founder & CEO, Elastra Corporation
John Janakiraman, CTO, Skytap
Billy Marshall, Founder & CEO, rPath
Dr Thorsten von Eicken, CTO & Founder, RightScale
Reuven Cohen, Founder & Chief Technologist, Enomaly
Don MacAskill, CEO & Chief Geek, SmugMug
Jason Hoffman, CTO, Joyent
Lars Leckie, Principal, Hummer Winblad Venture Partners

The theme of the the inaugural Cloud Computing Expo is "The Delivery of IT Resources as Services" - and there will be a rich mix of technical and strategic sessions designed to help IT professionals make informed technology choices as well as understand how Cloud Computing will impact existing IT processes. Sessions will cover a range of Cloud-related topics including:

Utility Computing
SaaS
Platform-as-a-Service
Automation
Grid Software
Elastic Computing
Cloud Databases
Scalability
Fabric Computing
Green IT
High-Performance Computing
Service Management
Web-scale Computing
Cloud Standards

Submit Your Speaking Proposal to the 1st International Cloud Computing Expo (20-21 November, 2008) in San Jose CA

Published Jul. 25, 2008— Reads 6,254 — Feedback 1
Copyright © 2008 SYS-CON Media, Inc. — All Rights Reserved.
Syndicated stories and blog feeds, all rights reserved by the author.

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About Cloud News Desk
Cloud Computing News Desk brings the latest industry news related to the Cloud paradigm of massively scalable IT resources and capabilities delivered as a service using Internet technologies. For up to date news on the International Cloud Computing Conference & Expo series, the easiest way is to follow it on Twitter.

Reader Feedback: Page 1 of 1

Steve Brown commented on 23 Jul 2008

While the term definitely sounds like a buzz word, like the term "Web 2.0" I think it's here to stay. It's not so much that a clear definition can't be offered, rather that the market is in its infancy. So, how the idea of cloud computing will translate into services is very debatable. As far as a definition, try the following:

Cloud computing uses the power of multiple computers across the internet working in unison to accomplish tasks requiring significant processing power and storage.

Gartner defines it as, “a style of computing in which massively scalable IT-enabled capabilities are delivered ‘as a service’ to multiple customers using Internet technologies.”

Ie...harnessing a 3rd party's network resources across the internet to provide a service. Sometimes the service is using their PC processing power and sometimes it's to manage some function like CRM.

Just blogged about it at:
http://networkinstruments.wordpress.com/2008/07/22/cloud-computing-pros-...