SYS-CON MEDIA Authors: Liz McMillan, Carmen Gonzalez, Zakia Bouachraoui, Roger Strukhoff, David Linthicum

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The Parent Company Announces My Twinn Doll Launch on Costco.com

The Parent Company Announces My Twinn Doll Launch on Costco.com

DENVER, July 14 /PRNewswire-FirstCall/ -- The Parent Company , a leading commerce, content and new media company for growing families, today announced a new relationship between its My Twinn division and Costco Wholesale Corporation to sell My Twinn Personalized Doll packages on Costco.com.

The exclusive My Twinn Doll package on Costco.com will feature a handcrafted My Twinn Personalized Doll in the customer's choice of five outfits, plus a bonus outfit for the doll.

"We're excited about the opportunity to introduce the My Twinn brand to Costco.com's large U.S. customer base," said Craig Currie, Senior Vice President of The Parent Company. "Costco is known for its incredible selection of high-end merchandise, and we believe The My Twinn Personalized doll makes a wonderful addition to the toy department on Costco.com."

My Twinn creates one-of-a-kind personalized dolls to resemble children ages 3-12. Working from a photo, the artists at My Twinn create a beautiful likeness of each customer's child. The 23-inch fully-poseable My Twinn Personalized Doll is designed to be a playmate for today and a keepsake in the years to come.

The My Twinn Personalized Doll Package will be available for purchase on Costco.com in the fall, just in time for holiday gift giving. Costco has 51.8 million cardholders worldwide, and reported 2007 eCommerce sales of $1.22 billion.

About The Parent Company

The Parent Company is a leading commerce, content and new media company for growing families. The Parent Company provides comprehensive eCommerce and eContent resources to help families plan, play and grow. The company's toy business offers thousands of toys and children's products through its eToys (http://www.etoys.com/) website, catalogs and strategic retail partnerships; and personalized dolls and accessories on its My Twinn (http://www.mytwinn.com/) brand. Through its baby business, the company is a leading online retailer of brand-name baby, toddler and maternity products sold through the BabyUniverse (http://www.babyuniverse.com/) and DreamtimeBaby (http://www.dreamtimebaby.com/) web sites. The company's luxury brands, PoshTots (http://www.poshtots.com/) and PoshLiving (http://www.poshliving.com/), reach the country's most affluent consumers with luxury baby apparel and furnishings. With its content sites, BabyTV (http://www.babytv.com/), PoshCravings (http://www.poshcravings.com/) and ePregnancy (http://www.epregnancy.com/), The Parent Company has established a recognized platform for the delivery of content and new media resources to a national audience of expectant parents. The Parent Company is a market-leading digital content and eCommerce company focused on parents.

The Parent Company

CONTACT: Sheliah Gilliland of The Parent Company, +1-303-226-8685; or
Investors, John Baldissera of BPC Financial Marketing, +1-800-368-1217, for
The Parent Company

Web site: http://www.mytwinn.com/

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