NEW YORK, July 28 /PRNewswire/ -- The BMF Media Group, in association with Hard Rock Hotel Chicago and presenting sponsor Metromix.com bring back the iconic Music Lounge in Chicago from August 1-3, 2008 for its third consecutive summer. The Music Lounge Presented by Metromix.com is a three-day "VIP + Artist retreat" exclusive to artists and those attending the Lollapalooza festival. Artists and guests attending The Music Lounge Presented by Metromix.com on the 4th floor of the hotel will not only enjoy celebrity gifting from Diesel, Cafe Bustelo, Skullcandy, Eastsport, LifeStyles Condoms, Stanton, Blue Microphone, and Belkin among others, they will also enjoy spa Glossed and Found and Red 7 Salon treatments and makeup services provided by MAC. In addition to stopping by a live tattoo parlor to get some ink, guests can jam out to Guitar Hero or live music by NYC's DJ Jesse Marco. Artists will also get to chat with Metromix.com and Diesel at Diesel's U:Music Studio who are doing interviews at the lounge.

The Eastsport Cafe presented by SPIN Magazine will be the perfect place to enjoy meals while catching up on e-mails and relaxing. This all green cafe, located on the 2nd, will be catered by China Grill and features a selection of refreshments from Bustelo, Red Bull, FIJI Water, FUZE, Newcastle, Ciroq and Don Julio. SPIN Magazine will also conduct artist interviews and gifting from the Cafe. The SPIN Acoustic Stage, also on the 2nd floor, will be a space for different musical artists to perform. Environmentalist Ben Jelen will be a regular onstage performing during the weekend as well as other artists such as Ferras, The Black Lips, Jason Aaron, Tally Hall, Marnie Herald, Butch Walker, Ruby Rivers, Alla, Krista, and Trevor Minear.

The partying continues into the night with exclusive Rock the Vote Late Night Parties (where many top talent will be doing PSAs), including an Angels and Kings VIP room. Angels and Kings bring the party back to their club where they are hosting the official Music Lounge Afterparties.

The Music Lounge Presented by Metromix.com Nighttime schedule includes: * Rock The Vote Late Nights, Friday, August 1st from 10pm-2am -- DJ Mom Jeans (Danny Masterson) -- Sharon Jones and the Dap-Kings * Rock The Vote Late Nights, Saturday, August 2nd from 10pm-2am -- DJ Samantha Ronson -- DJ Mark Ronson -- Spankrock * Rock The Vote Late Nights, Sunday, August 3rd from 10pm-2am -- Chromeo -- more artists TBD * Angels and Kings Afterparty, Friday-Sunday, 2am-4am The Music Lounge Presented by Metromix.com Overview Dates: Friday, August 1 - Sunday, August 3, 2008 Daytime Hours: 11am-5pm Eastsport Cafe: 11am-5pm SPIN Acoustic Stage: 11am-5pm Venue: Hard Rock Hotel Chicago Address: 230 North Michigan Avenue, Chicago

Sponsors of the Music Lounge Presented by Metromix.com include: Metromix.com, Eastsport, Ben Jelen Foundation, Hard Rock Hotels International, FUZE, Diesel, Angels and Kings, Rock the Vote, New Castle, Cafe Bustelo, SPIN Magazine, Skullcandy, Sara Lee, Ciroq, Don Julio, West Elm, Red Bull, China Grill, Clandestine, Red 7 Salon, Stanton, FIJI Water, LifeStyles Condoms, and Blue Microphone.

About The BMF Media Group

The BMF Media Group is a highly creative New York City-based strategic firm specializing in custom music, entertainment and out-of-the-box branding campaigns that create buzz and launch products to today's hard to reach tastemakers and influencers. Its clever contributions to event marketing stem from several similar events in the past such as The Chrysler Studio at Sundance, Blondie's Rock 'n Roll Hall of Fame Induction Party and most recently Amnesty International's "Make Some Noise" benefit concert. The BMF Media Group has worked with numerous entertainment clients and brands such as ck IN2U, Hard Rock Hotels, BLENDER Magazine, Sirius Satellite Radio, International Music Feed, Metromix, China Grill, Cafe Bustelo, RHOTO V and BMI.

About Metromix

Metromix is a national network of local entertainment websites that targets 21 to 34 year-olds and provides information on where to go and what to do. Formed through a joint venture between Tribune Interactive and Gannett Co., Inc., two of the country's largest media companies with newspapers, TV stations and websites in the nation's top markets, Metromix is currently operating in 17 markets and is planning rapid expansion into nearly all of the top 30 markets. Metromix has received a number of awards, including EPpy Awards for Best Entertainment Site and Best Overall Design as well as a Digital Edge Award for Best Advertising Program. The network currently attracts over 2.5 million monthly unique visitors and generates nearly 26 million monthly page views.

About Hard Rock Hotel Chicago & Hard Rock International

Located on Chicago's famous Michigan Avenue, Hard Rock Hotel Chicago offers a hotel experience unlike any other, combining a rich architectural legacy with contemporary amenities. Hard Rock Hotel Chicago is among Hard Rock International's few urban hotel locations under its umbrella of 125 Hard Rock Cafes and nine Hotels/Casinos in 48 countries, making Hard Rock International one of the world's most globally recognized brands. Beginning with an Eric Clapton guitar, Hard Rock owns the world's greatest collection of music memorabilia, which is displayed at its locations around the globe. Hard Rock is also known for its collectible fashion and music-related merchandise, Hard Rock Live performance venues and an award-winning website. In addition to the two flagship Seminole Hard Rock Hotels and Casinos in Tampa and Hollywood, Fla., Hard Rock Hotels/Casinos are located in Las Vegas, Biloxi, Orlando, Chicago, San Diego, Pattaya and Bali. Additional hotel and casino projects have been announced in Macau and Penang, both scheduled to open in 2009; Palm Springs, Atlanta and Panama, scheduled to open in 2010; and Dubai, scheduled to open in 2011. Hard Rock Park, located in Myrtle Beach, is the world's first rock 'n' roll theme park. Hard Rock International, Inc. is owned by Seminole Hard Rock Entertainment, Inc. For more information on Hard Rock, visit http://www.hardrock.com/.

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