On Monday, July 28, 2008, the SYS-CON Events team received an exhibitor inquiry from
Brentwood, New Hampshire.
SYS-CON receives roughly a dozen exhibitor and sponsorship inquiries per day and the events sales team promptly replies to these inquiries. This particular inquiry looked a little strange though - there was no company URL, company email address, Website link, or any of the most common fields the team is used to seeing in a conference sponsorship inquiry.
SYS-CON Events sales team replied to the mysterious Scott Kelly. The team never heard back from Scott and decided to do a little Googling and here is what they found.
Can you believe it, Mr Kelly is actually the Director of Product Management at TechTarget, a technology media company that is struggling to produce a competitive show (with no luck) for the past couple of years and trying to compete with AJAX World RIA Conference & Expo?
No wonder TechTarget is in a pitiful shape when it comes to competing with SYS-CON Events. If you look at the actions of their senior management, you see they can't even manage to spy on their competitors, forget about putting together a show to compete with them ! :- ))
Shame on you Scott, you may want to read the related stories below.
From: Engin Sezici Sent: Monday, July 28, 2008 2:04 PM To: Scott Kelly Cc: 'Events' Subject: EXHIBITOR INFORMATION REQUEST
Hello Scott,
We will be delighted to answer all your questions regarding the sponsorship and exhibit opportunities at our upcoming shows.
Do you happen to have a company URL or a client name? We receive lots of spy mission inquiries from our competitors in the Boston area including TechTarget.
Thanks and best regards
--engin
-----Original Message----- Sent: Monday, July 28, 2008 1:56 PM To: events@sys-con.com Subject: AJAX WORLD EXHIBITOR INFORMATION REQUEST
The following request for Exhibit Information was placed on {ts '2008-07-28 13:55:09'}.
This person is interested in EXHIBITING at the Conference: Name: Scott Kelly E-Mail: Title: Principal Company: SK Consulting Address: City:Brentwood State: NH Zip Code: 03833 Country: UNITED STATES Phone: Fax:
About Salvatore Genovese Salvatore Genovese is a Search Engine Optimization consultant and an i-technology blogger based in Rome, Italy. He occasionally blogs about SOA, mergers and acquisitions, open source and bleeding-edge technologies, companies, and personalities. Sal can be reached at hamilton(at)sys-con.com.
SYS-CON Events' sales team replied to Scott Kelly's exhibitor inquiry, but when they never heard back from Scott, they decided to do a little Googling and here is what they found out. Mr Kelly is actually the 'Director of Product Management at TechTarget,' a technology media company that is struggling to produce a competitive show (with no luck) and compete with AJAX World RIA Conference & Expo. No wonder TechTarget is in pitiful shape as a competitor of SYS-CON Events. Look at the actions of their senior management - they can't even spy on their competitors, forget about putting together a show. :- ))
#1
TechTarget Spy News commented on 28 Jul 2008
SYS-CON Events' sales team replied to Scott Kelly's exhibitor inquiry, but when they never heard back from Scott, they decided to do a little Googling and here is what they found out. Mr Kelly is actually the 'Director of Product Management at TechTarget,' a technology media company that is struggling to produce a competitive show (with no luck) and compete with AJAX World RIA Conference & Expo. No wonder TechTarget is in pitiful shape as a competitor of SYS-CON Events. Look at the actions of their senior management - they can't even spy on their competitors, forget about putting together a show. :- ))
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they found. 
