An emerging SaaS player called Good Data Corporation, with interests in collaboration business intelligence solutions, has gotten $2 million in seed money from analysts and sometimes investors Esther Dyson and Tim O’Reilly, Good Data founder and CEO Roman Stanek, who did NetBeans Inc and Systinet, and Windcrest Partners.

This initial round is supposed to enable the start-up to deliver a cloud-based platform for mid-sized BI projects.

Dyson described the unreleased widgetry as the “data equivalent of an ATM: You can get the value out when and where you need it.”

She said the “focus is delivering bite-sized, use-as-you-go data analytics that will actually get used by normal people.”