This Session will demonstrate why social networking is more than just marketing buzz; it is a relational model that has been used for years to define the way human beings interact, and it is the next step in the natural evolution of the Web.

• Learn how organizations can improve workflow and productivity by utilizing social software and online collaboration.
• See how social networking can be used to efficiently define and enable how work actually gets done on your intranet.
• Discover how your intranet can become a dynamic corporate knowledge base that will scale with the company as it grows and will still maintain usability on it own.
• Understand why no single user, even the administrator, can possibly identify all of the assets, users and groups and how they need to be connected to each other for your intranet to be a truly collaborative business tool. See how social networking will naturally scale your intranet to define these nodes and ties.

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Speaker Bio: William Cava is CTO of Ektron. He is responsible for guiding the company's technology direction, including product strategy, new product development and engineering practices. With over a decade of experience, he brings his passion for Internet technology, software architecture, and user-centric interface design to Ektron. Prior to joining Ektron, William served as a team leader and software architect at Lycos, one of the Internet's first search engines. There he led numerous high profile projects, including a large-scale distributed advertising content management system still used across well known sites such as Wired, Lycos, and Tripod.