DENVER, Aug. 7 /PRNewswire/ -- National furniture retailer Sofa Mart and
Furniture Row Outlet, brands of Furniture Row Companies, will once again work
together to aid the estimated two million street children in Mexico City.
The charity campaign titled, "Hope Is Always In Style," allocates $20 for
every sofa sold at the stores nationwide to World Vision for the duration of
the campaign. The campaign was developed in 2000 and all of the proceeds have
benefited World Vision's "Ninos de la Calle" (street children) program. The
program assists in the wide spread problem of homeless children in Mexico
City.
Specifically designed to enable street children to become more self
sufficient and move into a stable environment, the program focuses on
providing educational support, shelter, children's homes and family
reintegration whenever possible.
World Vision Media Relations Director, Karen Kartes, elaborates on what
the financial support means to the program: "Thanks to the generosity of Sofa
Mart and its customers, thousands of orphaned and abandoned children and youth
will continue to receive food, clothing, housing, vocational training, and
health care through the World Vision Ninos de la Calle program in Mexico
City."
Marty Grosse, General Manager of Sofa Mart explains the motivation behind
the campaign. "It is very important to our company to aid the global
community. It is our intention that this effort will help foster hope and
positive opportunities for the children of Mexico."
The Furniture Row Companies make up one of the largest family owned
specialty home furnishings and bedding retailer. The company is comprised of
five specialty store brands including: Oak Express(R), Sofa Mart(R), Bedroom
Expressions(R), Denver Mattress Company(R) and Furniture Row Outlet.
Furniture Row operates more than 330 stores nationwide. For more information
visit: http://www.FurnitureRow.com
About World Vision
World Vision is a Christian relief and development organization dedicated
to helping children and their communities worldwide reach their full potential
by tackling the causes of poverty. For more information please visit
http://www.worldvision.org.
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