Design is the single most important criterion that determines a successful web application, yet web application development tools are totally oriented around programming and exclude designers from all but the initial stages of the development life-cycle.

There is growing debate now emerging: do designers need to learn programming or do programmers need to learn design? The profound difference in these two disciplines makes such hybrid skills extremely unlikely. Time, then, for a new paradigm, where web application development is abstracted into a primarily design-focused discipline, with programmer input reduced to a relatively small, though necessary part of the process.

This presentation will explore this issue in detail and, through our own company's case studies, show how, in addition to ensuring that the designer retains control throughout the development life-cycle, such a paradigm switch can demonstrably realize major benefits including:

- much faster development times
- significantly lower maintenance overheads

Challenging the conventional wisdom of the mainstream web development community, this presentation will be of interest to anyone struggling with effective integration of design and programming.

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Speaker Bio: Rob Tweed is a director and co-founder of M/Gateway Developments Ltd, a UK company specializing in Web, internet and integration technologies since 1996. He has assisted major companies worldwide to develop enterprise-scale Web applications and is the developer of the design-focused Enterprise Web Developer (EWD) AJAX development framework.