Mint.com launched a redesign of its Webby public website. The new design reflects the many new and enhanced features added to the free product this year, and adds educational “how to” guides on managing critical money management issues including: reducing credit card debt; saving for retirement; and paying off student loans.

“Our goal from the beginning was to make the Mint product as easy to use as possible, so people could take the work out of money management, and get back to living,” said Mint.com CEO and founder Aaron Patzer. “I’m proud of the growth we’ve seen in our first year, with a remarkable number of visitors registering as users. Early tests of this new site design show a double-digit growth in that conversion rate, helping us meet our goal of getting 1 million Americans on track to meet their financial goals by 2010.”

Launched in September 2007, Mint.com is already the largest online personal finance service, with nearly 400,000 users. According to Compete.com, Mint.com is attracting more monthly traffic than Quicken.com.

The new design incorporates information on the feature sets added to the product since its launch, including enhanced budgeting tools, and the addition of investment and brokerage accounts, mortgage, student and auto loans. Under the old design, Mint was having a hard time keeping visitors up-to-date on the rapidly evolving product. They implement customer-driven improvements every six weeks, on average. Contrast this with traditional personal finance software, which is updated once a year. The new site design makes sure that visitors know the full capabilities of the product as it continues to improve.

Mint has added six “how to” guides on key financial decisions including: reducing credit card debt; saving for retirement; paying off student loans, saving money when dining out, buying a car, and creating a personal budget. These are the first in an educational series that Mint will be releasing, drawing on content from the company’s award-winning personal finance blog.

“There are literally 10,000 books to teach you how to better manage your personal finances – yet fewer than 3 in 10 Americans feel confident in their ability to manage their money,” says Patzer. “Mint’s “how to” guides make money management simple and actionable, and show how Mint.com can help anyone apply this advice quickly and easily.”

For more information on Mint.com contact Amy Jackson, amy@atomicpr.com at Atomic PR.