PALM SPRINGS, CA -- (Marketwire) -- 08/19/08 -- Global Beverage Innovations announced
today that it has retained the services of Veridian Group LLC of
Minneapolis, Minnesota as a strategic marketing consultant to support the
financial development and launch of Anti-Ageing Water. The company is
looking for equity partners to launch its new designer water on the global
marketplace. The concept behind Anti-Ageing Water is based on a patent
pending VitRx® DMAE-based super-alkaline bottled water that was originally
developed in Romania by Dr. Ana Aslan. The main active ingredient in her
GeroVital® GH3 solution is the well-known local anesthetic Novocaine®
(procaine hydrochloride). Taking the oral solution causes the procaine in
GeroVital GH3 to rapidly break down in the stomach into DMAE; Dr. Aslan
believed DMAE (dimethylaminoethanol) to have beneficial anti-ageing
effects. Among the famous people who reportedly took her rejuvenation
treatments were Charles de Gaulle, Nikita Khrushchev, John F. Kennedy,
Pablo Picasso, Charlie Chaplin and Marlene Dietrich.
"We are extremely excited for the opportunity to support Global Beverage
Innovations, and its Anti-Ageing Water," said Richard Fogel, Managing
Partner of Veridian Group. "We believe that Global Beverage Innovations is
at the forefront of a tremendous nutraceutical development in the beverage
industry. We are now seeking financial investors to facilitate the
successful market launch of this innovative beverage. A few select equity
investment positions will be made available to accredited investors."
"Anti-Ageing Water, 'The World's Most Functional Water,' is a neutral
tasting, non-carbonated premium designer water," said company co-founder
Stuart Garret. "Anti-Ageing Water is an all-natural, DMAE-based
super-alkaline bottled water, that in addition, contains natural compounds
that are exceptionally helpful in hydrating the skin. It's the ultimate
beauty luxury. By drinking Anti-Ageing Water over time, it may be as
effective as BOTOX® Cosmetic injections, the popular FDA-approved
anti-wrinkle treatment that temporary erases frown lines."
About Veridian Group:
Veridian Group LLC is a specialized management-consulting firm based in
Minneapolis, Minnesota. For over eight years, Veridian has supported
Fortune 500 manufacturers, private equity firms and start-up entities in
their tactical initiatives and strategic decisions related to their
marketplace. Veridian is well recognized by its loyal client base for its
ability to capture fact-based insights and deliver insightful analysis in
support of key client initiatives including: mergers and acquisitions, new
market entry, competitive analysis, voice of the customer, product
development and divestiture.
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