SAN CARLOS, Calif., Aug. 20 /PRNewswire-FirstCall/ -- DemandTec, Inc.
(Nasdaq: DMAN), a leading provider of on-demand optimization solutions for
retailers and consumer products manufacturers, today announced that Giant Food
Stores, LLC, a division of Ahold USA, has renewed its contract for DemandTec's
Everyday Price Management, Promotion Planning & Optimization and Deal
Management software services. Giant-Carlisle, headquartered in Carlisle, PA,
and operator of stores in Pennsylvania, Maryland, Virginia and West Virginia,
has been a DemandTec customer since 2005.
"Giant-Carlisle is renewing its contract with DemandTec because of the
improvements in productivity we've realized since implementing the technology.
DemandTec has helped automate the entire price and promotion business process
for all categories throughout our stores," said Ron Domenick, senior vice
president of non-perishables at Giant-Carlisle.
Giant-Carlisle uses Everyday Price Management to streamline the price
management process with rules-based pricing, price maintenance and price
execution. The company is also implementing Promotion Planning & Optimization
to plan promotions that better meet their business objectives based on a
scientific understanding of consumer response to discounts, advertisements and
in-store displays, as well as other demand drivers. Deal Management is being
used by the retailer to streamline trade funds presentation, negotiation and
reconciliation processes.
Today, 98% of Giant-Carlisle's vendor deals are negotiated via the Deal
Management service on the DemandTec TradePoint Network(TM).
Everyday Price Management, Promotion Planning & Optimization, and Deal
Management are component services of DemandTec Lifecycle Price
Optimization(TM), a comprehensive solution for managing pricing across the
entire store and DemandTec End-to-End Promotion Management(TM), a complete
solution for managing the complex promotion process with external and internal
collaboration.
"DemandTec is committed to providing Giant-Carlisle with improved
efficiencies and effectiveness in their pricing and promotions, as well as
more productive relationships with their suppliers. We are proud of our
association with such an innovative retailer and to be helping them in meeting
their current and future needs," said Dan Fishback, president and chief
executive officer of DemandTec.
About Giant-Carlisle, LLC
Giant-Carlisle, LLC, one of the leading supermarket operations in the U.S.,
currently operates stores in Pennsylvania, Maryland, Virginia, and West
Virginia under the names of Giant Food Stores, Martin's Food Markets and
FoodSource. As a company, Giant is proud to work with hundreds of local
organizations in the communities it serves and has a long-standing commitment
to eradicate hunger and improve the quality of life for children. For more
information about Giant Food Stores, visit http://www.GiantFoodStores.com.
About DemandTec
DemandTec (Nasdaq: DMAN) enables retailers and consumer products companies
to optimize merchandising and marketing decisions, individually or
collaboratively, to achieve their sales volume, revenue, and profitability
objectives. DemandTec software services utilize DemandTec's science-based
software platform to model and understand consumer behavior. DemandTec
customers include more than 140 leading retail and consumer products
manufacturers such as Advance Auto Parts, Best Buy, Circle K Stores, ConAgra
Foods, Delhaize America, Dr Pepper Snapple Group, General Mills,
Giant-Carlisle, H-E-B Grocery Co., Hormel Foods, Monoprix, Safeway, Sara Lee
and Tyson Foods. Connected via the DemandTec TradePoint Network(TM), DemandTec
customers have collaborated online on more than 1.5 million trade deals. For
more information, please visit http://www.demandtec.com.
DemandTec Safe Harbor
This press release contains forward-looking statements regarding
DemandTec's expectations, hopes, plans, intentions or strategies, including
statements about the effectiveness of DemandTec's solutions. These
forward-looking statements involve risks and uncertainties, as well as
assumptions that, if they do not fully materialize or prove incorrect, could
cause our results to differ materially from those expressed or implied by such
forward-looking statements. The risks and uncertainties include those
described in DemandTec's documents filed with or furnished to the Securities
and Exchange Commission. All forward-looking statements in this press release
are based on information available to DemandTec as of the date hereof, and
DemandTec assumes no obligation to update these forward-looking statements.
DemandTec and the DemandTec logo are registered trademarks of DemandTec,
Inc. DemandTec Lifecycle Price Optimization(TM) and DemandTec End-to-End
Promotion Management(TM) are trademarks of DemandTec, Inc. All other
trademarks are the property of their respective owners.
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