ChipVision Design Systems, the company driving significant power reduction through system-level optimization, today announced that Craig Cochran has joined the team as vice president of marketing and business development, responsible for marketing the company’s solutions globally and developing the market for system-level power optimization. He brings extensive strategic, product and corporate marketing expertise in electronic design automation (EDA) and the electronics industry, with more than 20 years of experience serving startups, medium-sized and Fortune 500 companies.

Thomas Blaesi, president and CEO of ChipVision, said, “Craig excels at business development, and his drive and strategic focus will help fuel ChipVision’s innovation and growth in system-level power analysis and optimization. I am delighted to welcome him to our team, and know he will be instrumental in building new markets and bringing significant value to companies around the world through power reduction at the system level.”

“Power consumption is the toughest challenge chip designers face today, so the opportunity to join ChipVision and address such a critical industry problem was very compelling,” said Cochran. “With PowerOpt™, ChipVision truly offers a new and innovative solution to optimize power, area and timing at the system level, where gains are definitely the greatest. I believe that power is the reason designers will adopt ESL, and it’s exciting to be part of ChipVision, the company that makes that possible.”

Prior to ChipVision, Cochran was vice president of marketing and business development at Jasper Design Automation, a design verification solutions company in Mountain View, Calif., where he focused on developing the market for high-level formal verification, garnering high industry visibility and market acceptance for the company. Previously during 14 years at Synopsys, Inc. in Mountain View, Calif., he held a variety of management positions including director of strategic marketing for the Galaxy Design Platform, director of Corporate Marketing, and group and product line manager for multiple groups. Earlier he was an applications engineer at Valid Logic Systems in San Jose, Calif. He began his career as a digital design engineer at General Electric, Inc. Cochran holds a bachelor of science degree cum laude in electrical engineering from the Georgia Institute of Technology, and business credentials from the Stanford Graduate School of Business and the American Management Association, among others.

About ChipVision Design Systems

ChipVision helps semiconductor companies significantly reduce power consumption through its leading system-level EDA software. Its patented PowerOpt™ product enables semiconductor developers to accurately analyze power consumption at the system level and automatically achieve power savings of up to 75 percent compared to RTL design by hand. The software optimizes for low power while synthesizing ANSI C and SystemC code into Verilog RTL designs, automatically producing the lowest-power RTL architecture. The company’s solutions are based on open industry standards such as ANSI C, SystemC, CPF and UPF. ChipVision is headquartered in Oldenburg, Germany, and has offices in Munich and San Jose, Calif. For more information about ChipVision, its products and services, visit www.chipvision.com.

ChipVision is a registered trademark and PowerOpt is a trademark of ChipVision Design Systems. All other trademarks are the property of their respective owners.