The Strategic News Service, publisher of the leading global technology
newsletter (www.stratnews.com),
has announced the launch of a new, patented approach to news creation,
delivery, and response: SNS®
Interactive News™.
SNS iNews™ flows directly from any
global news generated by top thought leaders in technology, medicine,
alternative energy, and other advanced scientific fields. This thought
leader group consists of all past speakers at the company’s
Future in Review (FiRe) conference, named by The Economist“the
best technology conference in the world.”
In addition to receiving news about people known to be working on great
things, subscribing participants can immediately “blind-email”
other newsmakers with comments and suggestions, and otherwise personally
and immediately participate in news events, essentially in “real
time.”
The result is a continually refreshed daily digest of international news
and blogs – delivered not in the usual
one-way stream, but representing the first step in a dialog with others
about real projects in today’s news.
“This is what Silicon Valley should have done
with the news 10 years ago,” says SNS CEO
Mark Anderson. “Now it is participative and
useful to all involved. Readers are no longer passive psychological
victims, and newsmakers get immediate top-level feedback.”
The international newsmakers in this stellar group currently include
CEOs, Nobelists, and other “inside”
players: Michael Dell, Ray Ozzie, Mitch Kapor, Elon Musk, Barry Diller,
Burt Rutan, Pat Gelsinger, Paul Jacobs, Mark Hurd, Robert Hormats, Lee
Hartwell, Craig Venter, James McCarthy, Larry Brilliant, Stewart Brand,
Vinod Khosla, Azim Premji, Craig Mundie, Matthew Szulik, Dave Weiner,
Helen Greiner, Bruce Sterling, Sidney Rittenberg, Sol Trujillo, Amory
Lovins, Dan Gillmor, Kim Stanley Robinson, David Brin, Larry Smarr, and
hundreds more.
“Imagine that you see a news item about
Michael Dell releasing a new product line at 9am,”
Anderson suggests. “At 9:05, you’ve
written to him suggesting an added piece of software that perfectly fits
what he is trying to achieve. Everyone wins, and the nature of the news
has changed. It is truly interactive.”
Users can also access biographies and photographs of these thought
leaders, and relevant FiRe audio, video, or transcripts, prior to
communicating their own thoughts, to help ensure that their input is
useful.
“SNS iNews™ will
first change how the news is distributed, then how people feel about the
news, and finally, what news is,” says
Anderson, who cited this year’s FiRe
conference “mantra”
as an inspiration for the creation of SNS iNews: “It
isn’t about problems, it’s
about solutions. It isn’t about tomorrow, it’s
about now. It isn’t about them, it’s
about us.”
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