NEW YORK, Aug. 20 /PRNewswire/ -- Virgin Megastore Times Square has teamed
with Warner Home Video to help celebrate Warner Bros. Entertainment's 85 years
of moviemaking by creating a pop-up store within a store. The cafe inside the
Times Square Virgin Megastore has been transformed into a Warner Bros. 85th
Anniversary Store, creating 400 feet of space dedicated to the studio's best
DVDs of all time. The converted cafe houses a 'mini-movie theatre' that runs
clips of Warner Bros. library of films from 1923 through present day releases.
A red carpet leads Megastore customers from the store's escalator into the
Anniversary Store. For a closer look at this pop-up store, click here to see
a video demo: http://www.youtube.com/watch?v=QIEe6ZHomMs
"The idea was for Virgin Megastores to create something special that would
garner attention and showcase the great films that Warner Bros. has produced
over the past 85 years," explains Bart Saunt, Director of Strategic Marketing,
Virgin Entertainment Group. "We've created the largest in-store marketing
design that we've ever done for a partner; which includes a 40x20 foot
in-store billboard with an Epson projection screen in the middle of it. We
have utilized a huge part of our Times Square Megastore to help promote the
anniversary of one of the top studios in the world. It's been a fantastic
opportunity to work with a partner in such a creative, large, pop-up store
environment."
The pop-up store promotion will last 7 weeks and is timed to coincide with
the illuminating new Warner Home Video (WHV) documentary You Must Remember
This: The Warner Bros. Story. This extraordinary five-hour film, produced,
written and directed by award-winning filmmaker and Time magazine Senior Film
critic Richard Schickel, will air as part of the critically acclaimed American
Masters series on PBS stations nationwide on September 23, 24 and 25. The
documentary is narrated by Clint Eastwood who also wrote the introduction to a
550-page full color companion book of the same title.
http://www.richardschickel.com/resume.html
The Virgin Megastore Times Square houses the biggest DVD collection in
U.S. retail which is one reason why Warner Home Video wanted to work with
Virgin on this promotion. Along with the pop-up store, Virgin Megastores
nationwide will support the studio's anniversary with WHV national window
displays, end caps and in-store signage that ties in Virgin's current $10 Sale
with WHV titles that are also on sale for $10.
"Virgin Megastores have offered us a larger than life, eye-catching and
interactive design to reintroduce great classics to a new generation of
filmgoers," states Jeff Baker, WHV Executive Vice President and General
Manager, Theatrical Catalog. "They came to us with this creative concept that
truly will help us raise the visibility of our studio's anniversary and the
world's largest library of film."
ABOUT VIRGIN ENTERTAINMENT GROUP
Virgin Entertainment Group is the world's leading multi-channel lifestyle
entertainment retailer, providing customers with a range of superior
entertainment experiences through a family of integrated Virgin-branded
businesses. The "category killer" Virgin Megastores and Virgin Megastore
Online at http://www.virginmega.com are integral parts of a strategy to
provide entertainment customers with what they want, how they want it, and
when they want it. For more information, or to check out the location of the
nearest Virgin retail, go to http://www.VirginMega.com or
http://www.VirginMegaMashup.com
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