PLANO, Texas, Aug. 20 /PRNewswire/ -- Dr Pepper is kicking off the college
football season by going back to school -- literally. A long-time supporter
of college football, Dr Pepper has joined forces with Heisman trophy winner
and College Football Hall of Fame quarterback Doug Flutie to give students
around the country a chance to compete for one of three $100,000 scholarships
in the Dr Pepper Get More from Game Day promotion. As part of the promotion,
six pre-selected fans will win the chance to throw footballs during halftime
of select college football conference championship games, for the ultimate
prize: college tuition, courtesy of Dr Pepper.
"College football fans are some of the most passionate sports fans and we
want to bring even more excitement, more fun and more flavor to the game,"
said Jaxie Alt, director of Dr Pepper marketing. "Celebrating the fans by
supporting their education speaks to the Dr Pepper spirit of giving more --
capturing the game day magic that fans feel every Saturday and helping it live
on throughout their college years."
For more than 20 years, Doug Flutie's name has been synonymous with
"giving more" both on and off the field. Named college football Player of the
Year in 1984, Flutie set NCAA records for passing yards (10,579) and total
offense (11,054). He will always be remembered for throwing the "Hail Mary
Touchdown Pass" in the last seconds of a 47-45 Boston College upset over Miami
in 1984, the same season he won the Heisman trophy. Off the field, Flutie
established the Doug Flutie Jr. Foundation for Autism and has raised hundreds
of thousands of dollars for organizations that benefit families with autistic
children.
"As a former student athlete and a die-hard college football fan, I know
that a love for the game and a passion for academics go hand-in-hand," said
Doug Flutie. "That's why I'm proud to partner with Dr Pepper to help students
get more from college game day in the place where it matters most -- the
classroom."
For the 13th consecutive year, Dr Pepper is offering fans the chance to
win exciting prizes in-store, online and, for several lucky consumers, on the
field. Fans can enter for a chance to win simply by visiting
http://drpepper.com and entering game codes found on specially-marked Dr
Pepper and Diet Dr Pepper. In order to be eligible for a scholarship prize,
fans must be between 18 and 24 years of age and registered at a college,
university or postsecondary vocational institution located in the United
States, as a full time student (12 hours) by the 2009 fall semester.
From now through Nov. 1, 2008, fans can qualify for a chance to win the
grand prize: tickets to one of three Conference Championship games -- SEC
Football Championship on CBS presented by Dr Pepper, the Dr Pepper ACC
Championship and the Dr Pepper Big 12 Championship. On Saturday, Dec. 6,
2008 -- during halftime of each game -- two grand prize winners per conference
championship will also get to show their stuff on the field in front of a
national audience.
The fans will throw 10 footballs from the five yard line into a two-foot
hole cut into an oversized Dr Pepper can replica. The fan that successfully
completes the most throws in 30 seconds will win the $100,000 scholarship,
with the runner-up taking home a $5,000 scholarship prize.
In addition to the scholarship promotion, Dr Pepper is also helping all
fans get more from game day all season long with a 1:6 wins under the cap
promotion. Drink Dr Pepper and enter codes at http://DrPepper.com for a
chance to win one of more than 62 million prizes. Prizes include a trip to a
college football conference championship game, Nintendo Wii, ESPN gift cards,
Rover televisions, and a wide range of Dr Pepper-themed prizes including t-
shirts, hoodies, baseball caps, screensavers, product coupons and more.
The Dr Pepper Get More from Game Day promotion ends on Dec. 15, 2008, so
consumers should buy a Dr Pepper today and log onto http://DrPepper.com to
kick off the fun!
About Dr Pepper
Dr Pepper is a leading brand in the beverage portfolio of Dr Pepper
Snapple Group, Inc. (NYSE: DPS). DPS is an integrated refreshment beverage
business marketing more than 50 beverage brands to consumers throughout North
America. In addition to its flagship Dr Pepper and Snapple brands, the
company's portfolio includes 7UP, Mott's, A&W, Sunkist Soda, Hawaiian Punch,
Canada Dry, Schweppes, RC Cola, Diet Rite, Rose's, Clamato, Mr & Mrs T,
Holland House mixers and other well-known consumer favorites. Based in Plano,
Texas, DPSG employs more than 18,000 in 24 bottling and manufacturing
facilities and 250 distribution centers across the United States, Canada,
Mexico and the Caribbean. For more information, please visit
http://www.drpeppersnapplegroup.com
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