DALLAS, Aug. 20 /PRNewswire/ -- Multi-platinum singer. Movie star.
Philanthropist. Entrepreneur. Beer drinker?
Everyone knows about Jessica Simpson's daisy dukes body and healthy
lifestyle. The all-American beauty and world-renowned entertainer has a
passion for working out and making healthy food choices. But she also makes
those smart choices with the beer she drinks. "Yes, I work out and take care
of myself, but I also like a cold beer once in a while," Simpson said. A new
light beer with functional additives is Simpson's new favorite beer --
Stampede Light Plus(R).
Started by a fitness expert and former Anheuser-Busch marketing employee,
Lawrence Schwartz, and formulated by the late Dr. Joseph Owades (the creator
of the first-ever light beer in 1967 -- now Miller Lite), Stampede Light has
drinkability and marketing appeal that speaks directly to a healthier
consumer.
As a small but aggressive start-up, Stampede Brewing Co. was looking for a
global icon that represented its core values: healthy living, individuality,
and personal responsibility. Jessica Simpson, an entrepreneur in her own
right, was the obvious choice. "Jessica is America's sweetheart and an
internationally known entertainer who takes care of herself. You can see it
in her smile, her skin, her confidence, and her obvious physical fitness,"
said Schwartz.
"We believe that people who choose to look after themselves, those who do
the things to make their lives better, should have the opportunity to do this
in all aspects of their lives. Why not the beer they drink? Stampede Light
appeals to those consumers -- people like us, people like Jessica, and people
who want to live a healthier lifestyle," said Schwartz.
"Young companies have to differentiate their product and visibility in the
market. Stampede has obviously done that by teaming with a globally-known
superstar as a spokesperson, while specifically targeting health-conscious
consumers," said Barry Andrews, President and CEO of Andrews Distributing
Company.
"Some consumers are looking for a better-for-you beer alternative -- far
beyond lights," Beverage World Magazine reports. "Vitamin-enhanced, organic
and functional beers speak to a specific consumer seeking to satisfy a
particular need without compromising flavor. Stampede Light, a beer infused
with B vitamins, folic acid, and folate, broadens the category for
better-for-you beers," the magazine further states.
About Stampede Light
Stampede Light, a new breed of new 'Plus' beverages, is a full-bodied
German-style light lager beer, made with premium malt and balanced with the
finest domestic hops. Stampede Light is manufactured by Stampede Brewing Co.
Inc., based in Dallas, Texas, and is distributed nationally through the
Miller, Coors, and Anheuser-Busch network of wholesalers.
About Jessica Simpson
Jessica Simpson is an American singer, actress, fashion designer, and
icon. She has achieved seven Billboard top 40 hits, and has two gold and
three multi-platinum RIAA-certified albums. She has also has starred in eight
films as an actress, and her highly successful Jessica Simpson collection,
encompassing shoes, bags, sunglasses, swim suits and outerwear, has broken
sales records throughout the country. Simpson is a young ambassador for
Operation Smile, an organization dedicated to helping children with cleft lips
and/or pallets in underprivileged communities. She has also helped to support
Casa Hogar, an orphanage in Mexico for the past ten years. She has traveled
all over the globe, making social responsibility one of her most important
goals as an international celebrity.
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