BOSTON, Aug. 20 /PRNewswire/ -- It's shopping as a full-contact sport, and
the women who take part in the "Running of the Brides" at Filene's Basement in
Boston wouldn't have it any other way.
The latest bargain stampede takes place this Friday, August 22nd, at the
Hynes Convention Center in Back Bay. When the doors open at 8:00am many
brides-to-be and their helpers will literally pounce on dresses priced from
$249-$699 that might otherwise cost as much as $9,000.
"We promise our vendors that we won't reveal the labels, but I can say
that these are well-known names featured regularly on the pages of popular
brides' magazines," said Anna Podore, Filene's Basement's wedding gown buyer.
Which is why, when the doors open, there is a mad dash to the racks -- held up
by store employees so they don't topple -- and those racks are usually
stripped bare in under a minute. Then it's time for the women to strip -- down
to leotards, sports bras or even underwear -- to try on the gowns right on the
sales floor.
If it doesn't quite fit, a seamstress can do the trick, and the bride can
still come out way ahead. But what happens if a petite bride found she pounced
on a size 14 dress in pink chiffon instead of a size 4 in white satin? That's
when the real fun begins, as the women start bartering to find the right
designer or size. It's a ritual that turns Filene's Basement into an
old-fashioned bazaar.
Filene's Basement's "Running of the Brides" is being moved to the Hynes
Convention Center at 900 Boylston Street, Boston while the original store in
Downtown Crossing is undergoing renovations. The sale hours are 8:00am to
8:00pm. Checks, credit cards and cash are accepted; all sales are final. For
more information go to www.filenesbasement.com and click on "Our World-famous
Bridal Event."
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